In the fast-paced world of digital marketing, consistency and innovation are rare qualities to find side by side — but Steve Axtell, one of it’seeze’s longest-standing franchisees, has managed to strike that balance for over 15 years.
Now, after building a thriving regional business in the Northampton region, and earning the respect of colleagues across the network, Steve is stepping into a new role as a dedicated mentor for it’seeze franchisees, offering insight, support, and guidance to both new and established members of the franchise family.
🚀 A Proven Track Record of Growth
Steve launched his it’seeze franchise back in the early days of the brand. Over the last decade and a half, he has successfully grown his territory through a combination of strategic networking, customer service excellence, and local reputation building. With hundreds of website clients across his area, Steve is a prime example of what long-term franchise success looks like.
But success hasn’t made him complacent. Steve has continually adapted to changes in the digital landscape — embracing social media marketing, exploring networking opportunites, and refining his client onboarding processes — all while maintaining the personalised support his clients love him for.
💬 Why Mentorship Matters in Franchising
Franchising is a unique business model. While franchisees benefit from the strength of a national brand and proven systems, launching and growing a local operation still requires personal effort, local knowledge, and an understanding of the industry.That’s where someone like Steve can make all the difference.
As a mentor, Steve will be on-hand to support new franchisees as they get established, helping them navigate early challenges like lead generation, product knowledge, and sales structure. But this role isn’t just about onboarding — Steve will also work with existing franchisees who are looking to grow, refine, or reinvigorate their businesses.
He’ll be offering:
- One-on-one mentoring sessions
- Insights on local marketing and sales
- Advice on client relationship management
- Proven workflows for successful onboarding
- Support on managing and scaling day-to-day operations
🤝 Strengthening the it’seeze Network
The decision to formalise Steve’s mentoring role reflects it’seeze’s broader commitment to building a collaborative and supportive network. By enabling franchisees to learn from one another, the brand empowers every region to grow more sustainably — with fewer growing pains and greater resilience.
Alex Brook, Franchise Development Manager at it’seeze, said:
“Steve’s experience is invaluable. He’s seen almost every challenge a franchisee might face — and solved it with a level head and smart thinking. We’re delighted he’s agreed to support others in the network. It’s a win for everyone.”
🌟 Looking Ahead
As Steve takes on this new chapter, he’s excited to pass on what he’s learned — not just the ‘how’ of running a successful franchise, but the mindset that sustains long-term growth. It’s a role that suits his calm, practical nature and his belief in the power of shared success.
Whether it’s helping someone convert their first lead or brainstorming ways to increase retention with an experienced franchisee, Steve is ready to give back to the network that’s helped him thrive.
👋 Interested in Joining the it’seeze Network?
With over 15 years of proven franchise growth and a mentor like Steve behind you, there’s never been a better time to join the it’seeze family. If you’re ready to start your own digital business — with all the support of a trusted national brand — we’d love to talk.
👉 Find out more about becoming a franchisee below.