Shaun Reed is building himself a new life – and a new business – after years in the construction industry.
With his partner Emma, Shaun’s bringing premium-quality care-in-the-home to people in a territory stretching from Middlesborough to Hull.
The couple are Blossom Home Care’s latest franchisees and are offering people in the predominantly rural area a level of care-in-the-home they’ve never previously had access to.
With almost no local competition, Shaun and Emma and their Registered Manager offer 50- minute appointments instead of the whistle-stop visits most home-care companies provide, plus they pay their care staff industry-leading rates.
“That gives our staff a chance to really get to know the people they’re caring for,” says Emma, who’s worked in the care sector since school.
“We can deliver a much better service and give our clients the care they deserve by getting to know their needs on our longer visits.
“As someone who’s worked in the care industry all my working life, I know it’s almost impossible to deliver proper care if you’re in and out in 15 minutes and hardly have time to say hello and goodbye.”
That determination to deliver high quality care was what drew Shaun to Blossom in the first place.
“I’d become disillusioned with the construction industry after being in it for so long,” he says. “The money had gone down and people were fighting over jobs, and it just wasn’t for me any more.
“I looked into all sorts of businesses I could start and then I saw a listing about franchising which caught my eye.
“I knew about McDonald’s and Subway and read about some other care companies, but Blossom stood out for me, and Emma, because their approach was so different.
“The other care companies kept talking about the money you could make, but Blossom was all about the quality of care you could deliver.”
Emma’s experience in the care sector meant she could appreciate the difference Blossom’s approach makes, so the couple signed up for the Malton franchise.
Blossom Home Care Malton is delivering care already and has a queue of clients keen to use its services.
