The British love affair with tea isn’t new, but the modern twist to this tradition certainly is.
Amidst a sea of coffee giants, Chai Green has emerged as a refreshing chapter in the UK’s franchise market. With its innovative approach and commitment to quality, Chai Green is redefining what a tea franchise can be, blending the rich heritage of tea with the dynamic pace of modern business.
Let’s explore how this vibrant brand is making its mark.
The Story of Chai Green
Chai Green began as a small boutique café in Brighton, founded by a tea enthusiast couple who dreamed of bringing authentic, hand-crafted chai to the masses.
Their dedication to quality and customer experience quickly set them apart, leading to the opening of their first franchise just two years later.
The Chai Green Business Model
Chai Green stands out by offering a day-long dining experience that’s as diverse as it is delicious.
From all-day breakfasts to an array of street foods inspired by flavours from across the Indian subcontinent, they’ve created a menu that caters to any taste and time of day. They’ve also mastered their version of the chai that started it all—now a signature blend that’s become a customer favourite.
Whether it’s a quick breakfast on the go, a leisurely lunch with friends, or an evening treat paired with their comforting chai, Chai Green offers a welcoming spot for any occasion.
It’s the perfect place for those who appreciate a great meal and cup of chai without any fuss—just good, honest food in a friendly setting.
Why Choose Chai Green?
Franchising with Chai Green means stepping into a partnership that extends beyond the initial investment. Here’s a closer look at the first of many compelling reasons to join their network:
Dedicated Training and Support Network
Joining Chai Green means you’ll have a robust support system from the start. The brand offers in-depth training that covers everything from the fine points of tea brewing to effective cafe management.
Moreover, franchisees enjoy ongoing support through tailored marketing campaigns and on-demand assistance from the Franchise Support Team, ensuring you have the tools and guidance to thrive.
Ethical Sourcing and Exceptional Quality
Chai Green places a high priority on sustainability and quality. The teas are sourced from family-run estates in India and Sri Lanka, promoting fair trade practices, while spices and milk come from organic, local producers.
This commitment to ethical sourcing aligns with the values of today’s conscious consumers.
Strong and Distinct Brand Identity
The unique cultural fusion of traditional Indian chai and contemporary British style sets Chai Green apart in the competitive tea market.
This strong brand identity helps build customer loyalty and brand recognition, making attracting and retaining customers easier.
Flexible and Resilient Business Model
Chai Green’s business model is designed for flexibility, allowing franchisees to choose from various store formats that suit different market needs—from cosy kiosks to spacious cafes.
This versatility is complemented by an adaptable menu that features seasonal delights and traditional favourites, ensuring the brand remains relevant and appealing all year round.
Community Connection and Engagement
Franchisees at Chai Green are encouraged to become integral parts of their communities. The brand supports local events and fosters connections through activities like chai workshops and cultural celebrations.
Franchising with Chai Green: A Step-by-Step Guide
Ready to start your Chai Green journey? Here’s how you can get the ball rolling:
#1: Initial Inquiry and Eligibility
Prospective franchisees should begin by expressing their interest through Chai Green’s website. The company seeks individuals who are passionate about customer service and quality.
This stage involves a preliminary check to ensure potential franchisees align with Chai Green’s values and objectives.
#2: Financial Planning and Assistance
Chai Green offers substantial financial planning support. They provide potential franchisees with financial assistance, covering up to 50% of the setup costs with backing from renowned high-street banks.
This support reduces the required initial investment to approximately £80,000+VAT, and many essential items can be leased, significantly reducing upfront costs.
#3: Discovery Day
Qualified candidates are invited to a Discovery Day at Chai Green’s flagship location. This event offers a deep dive into the brand’s operations, providing a firsthand look at the day-to-day management and allowing candidates to meet with current franchisees.
#4: Property Sourcing and Interior Fitting
Chai Green assists in finding the ideal location for each new franchise, leveraging relationships with trusted estate agents.
Once a location is secured, their in-house design team designs an interior that embodies Chai Green’s distinctive style and appeal, ensuring each cafe is functional and visually engaging.
#5: Comprehensive Training
Following this, franchisees undergo rigorous training at the Chai Green Academy.
The curriculum covers everything from detailed kitchen operations to delivering exceptional customer service, preparing franchisees to run their café efficiently and effectively.
Find Your Cafe Franchise with Franchise Local
Embarking on a franchise journey with Chai Green offers an exciting opportunity for those passionate about combining traditional tea culture with modern business practices.
At Franchise Local, we pride ourselves on presenting a curated selection of coffee and tea franchises that stand out in the industry. From unique concepts like The Urban Chocolatier to versatile models like The Knot Churros and Filta, each franchise offers distinct advantages and aligns with the growing British café culture.
Visit our Franchise Local directory to discover options that match your business aspirations and budget. For more detailed guidance on opening a cafe, check out our article How To Open A Cafe Business In The UK in our Tips and Advice section.