A UK based theatre school franchise has been selected to help promote a new film and work alongside 20th Century Fox.
Razzamataz were approached to celebrate the launch of the hit movie The Kid Who Would Be King starring Sir Patrick Stewart.
The partnership included a hugely successful official social media campaign as well as a schedule of interactive activities at every single Razzamataz school across the country.
The icing on the cake was being invited to the gala premier screening in Leicester Square, dressed in costumes from the film. Students who attend Razzamataz Barnet, Wimbledon and Brentwood welcomed VIP’s and entertained the celebrities on the red carpet.
“This was an amazing experience for everyone involved and the students had the time of their lives,” says Denise Hutton-Gosney, MD and Founder of Razzamataz. “The children got to meet so many actors and celebrity guests and all the film and events staff commented on how professional and polite they all were.”
The event started with photo opportunities with the students dressed in the film’s costumes. Some of the students then lined the entrance to the red carpet to greet the celebrity guests with the ushers while others were involved in every official paparazzi photo with each of the actors. All the students were then invited into the main screen room with the guests to watch the film, which started with the director Joe Cornish on stage thanking the Razzamataz students.
“After the film, Joe Cornish very kindly chatted to our students and then the official film company and press office did some interviews with them about what they thought of the film,” adds Denise. “These sorts of experiences really make an impression on our young students and gives them a unique insight into the professional world. Of course, it is great fun for them too and for those that are interested in a career in the performing arts, it opens their eyes as to what can be achieved.”
Some of the famous faces that the Razzamataz students met included Sir Patrick Stewart, Louis Ashbourne Serkis, Simon Pegg and David Baddiel.
Elsewhere in the UK, Razzamataz Sutton Coldfield, Razzamataz Paisley, Razzamataz Glasgow North and Razzamataz Dumfries were invited to attend two VIP regional screenings along with Q&A sessions with director Joe Cornish.
Big name partnerships are set to continue into 2019 with further opportunities with Disneyland Paris, Her Majesty’s Theatre in the West End and London’s 02 so now is a fantastic time to join the award-winning Dragons’ Den success story.
Razzamataz are getting set to celebrate their 20-year-anniversary in 2020 and will be looking back on all the opportunities that have been created. There are lots of business prospects for a range of people looking to get into franchising and who have the enthusiasm and passion to run their own business with an established franchisor behind them.
For those that have the passion, but who do not have the full experience or background to launch the full Razzamataz Theatre School, Razzamataz Early Years Franchise has been created to cater to the demand for people wanting to work in the children’s performing arts industry. “This makes the franchise much more accessible to a wide range of people who can combine it with another part-time job or looking after children, helping to support more woman and people into franchising.”
If you would like to be part of a franchise business that thrives on supporting young people, come along to one of our Discovery Den days held in various venues throughout the UK. To find out more,
