{"id":10272,"date":"2021-07-30T14:26:39","date_gmt":"2021-07-30T13:26:39","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=10272"},"modified":"2021-07-30T14:26:39","modified_gmt":"2021-07-30T13:26:39","slug":"case-study-jen-hibberd-owner-of-busylizzy-horsham","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/case-study-jen-hibberd-owner-of-busylizzy-horsham\/","title":{"rendered":"Case Study: Jen Hibberd \u2013 Owner of Busylizzy Horsham"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Mum of two Jen Hibberd (37) purchased her Busylizzy Family Club franchise in December 2016.<\/strong><\/p>\n

A self-confessed fitness- fanatic and mum to two young boys Daniel (6) and Arthur (2), Jen was a member of the Horsham branch when she found out it was for sale and eventually went on to buy the business.<\/p>\n

Jen explains: \u201cBefore buying Busylizzy Horsham I was an associate director of a PR firm in London. In 2014 we moved as a family to Horsham. One day I saw a social media post about Busylizzy classes being held in my local leisure centre and signed up straight away. I love my exercise and was thrilled I\u2019d found a class I could take Arthur with me to, it was also a nice way to meet new people.\u201d<\/em><\/p>\n

When Jen discovered the franchise was up for sale she knew she was interested and set about doing her research.<\/p>\n

\u201cHaving been a Busylizzy member I thought the concept was absolutely brilliant; a completely new, fresh approach to the traditional parent and baby classes. I liked the range of classes available, the professionalism of the brand and the flexibility it offered to its members. From a work point of view I was very attracted by the possibility of being able to work hours that suited me.\u201d<\/em><\/p>\n

With her corporate background, Jen was sure to do plenty of research into the business before making any commitment. She explains the process she went through, from expressing an initial interest to making that final purchase.<\/p>\n

\u201cI spent a lot of time asking questions of the existing franchisees, which Busylizzy HQ encouraged me to do. Then I booked onto a 1-2-1 explorer meeting which gives a lot more background and context. The next step was to complete a business plan for how I would run the business. This ensured I looked at every element of the set-up, from my instructor team to venue choice and costs, marketing plans and target figures for the next 12 months. It was A LOT of work \u2013 but I figured that if you were still excited by the time you\u2019d done that, then the chances were you\u2019re pretty serious about making it work!\u201d<\/em><\/p>\n

One of the key USPs of franchising is the support you receive from your franchisor, Jen explains what this means to her.<\/p>\n

\u201cOne of the best things about being a Busylizzy franchise owner is the incredible support I receive from HQ. Not only do we have a fabulous, all singing and dancing website (that I don\u2019t have to update!) and professional photography and design service (so we always have really impressive, eye-catching marketing material), we also have regular business update calls marketing support sessions.\u201d<\/em><\/p>\n

Unlike any other business model, franchising also comes with a ready-made support system of people who have all \u2018been there and done that\u2019 but who aren\u2019t in competition with you.<\/p>\n

\u201cI cannot emphasise enough how important the other franchise owners are to me. Not only is the camaraderie great but we also have a Facebook group where we swap \u2018best practice\u2019 ideas and generally support each other through the rigours of owning our own businesses. If I don\u2019t know the answer, I know that one of them will. It is also really useful being able to benchmark your own performance against everyone else\u2019s.\u201d<\/em><\/p>\n

Now Jen\u2019s business is well-established with a large and ever-growing membership list, she says she still works hard but equally can choose her own working hours to fit around the boys.<\/p>\n

We asked Jen what attributes she thought a new Busylizzy franchise owner would need, she said,<\/p>\n

\u201cI absolutely love owning my own Busylizzy franchise and would recommend it to anyone who has high levels of organisation and an ability to get on with people and form good relationships. It is a very sociable job, getting out and about to see members and instructors but you also need to be very disciplined in the running of the business itself, knowing that the harder you work, the bigger the rewards will be.\u201d<\/em><\/p>\n

If you would like to know more about owning your own Busylizzy Family Club request information via the form below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mum of two Jen Hibberd (37) purchased her Busylizzy Family Club franchise in December 2016. A self-confessed fitness- fanatic and mum to two young boys Daniel (6) and Arthur (2), Jen was a member of the Horsham branch when she found out it was for sale and eventually went on to buy the business. Jen […]<\/p>\n","protected":false},"author":2,"featured_media":10273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1478,213],"tags":[],"class_list":["post-10272","post","type-post","status-publish","format-standard","has-post-thumbnail","category-busylizzy","category-sports-and-fitness-franchise"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2021\/07\/Jen_busylizzy_horsham-800x450-1.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/10272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=10272"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/10272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/10273"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=10272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=10272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=10272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}