{"id":11206,"date":"2021-10-07T08:00:33","date_gmt":"2021-10-07T07:00:33","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=11206"},"modified":"2022-01-27T10:51:40","modified_gmt":"2022-01-27T10:51:40","slug":"big-boost-for-mathnasiums-franchisees-as-local-marketing-expert-joins-team","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/big-boost-for-mathnasiums-franchisees-as-local-marketing-expert-joins-team\/","title":{"rendered":"Big boost for Mathnasium\u2019s franchisees as local marketing expert joins team"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

A marketing expert who specialises in turning businesses into big names in their own localities is joining Mathnasium to give even greater support to its network of franchisees.<\/p>\n

Alice Winton, Mathnasium UK\u2019s new Head of Marketing, has a strong track record of both local marketing and national branding and will be using her expertise to help franchisees get the best return on their local marketing.<\/p>\n

Yet, of all the tools she can draw upon, the ones she expects to depend on most will be her ears.<\/p>\n

\u201cI don\u2019t want to step on any toes,\u201d she says. \u201cI want to listen and get an idea of what individual franchisees see as marketing.<\/p>\n

\u201cThen I\u2019ll research the area to get an idea of the most effective use of their local marketing budget, whether that might be pay-per-click, digital advertising through social media, or a postcard-drop.<\/p>\n

\u201cSome people may have a problem about reaching out or putting together a letter, so I want to offer that sort of support to them.<\/p>\n

\u201cThey own their own business and they don\u2019t want to be told things or bossed around. Marketing\u2019s really about relationship-building.<\/p>\n

\u201cI\u2019m looking forward to getting to know them and their needs and finding out how much support they want.<\/p>\n

\u201cI want to build a bespoke marketing strategy with each of them, and a timeline, because it\u2019s very easy to sit down and come up with all these ideas but you need to know how and when to implement them.\u201d<\/p>\n

A firm believer in sharing success stories around a network, Alice will be meeting all of the franchisees at an internal Mathnasium franchisee event then touring the centres to meet them individually.<\/p>\n

Amidst her many successes in years of working in marketing, both at an agency and in-house, Alice is most proud of helping turn the restaurant chain Hawksmoor\u2019s breakfasts from a mere meal into an event.<\/p>\n

\u201cHawksmoor had three restaurants at the time, but its breakfast trade was dire,\u201d she recalls. \u201cSometimes they were only doing six covers, which wasn\u2019t sustainable.<\/p>\n

\u201cSo we took a 360 approach, as marketing isn\u2019t about doing one thing like PR, or entering for an award. That\u2019s not going to solve it.<\/p>\n

\u201cThe results were phenomenal. The restaurants were fully booked and turning people away. Hawksmoor had always had a great offering, but people just didn\u2019t know about it.\u201d<\/p>\n

In certain parts of the capital, breakfast at Hawksmoor became almost as much of an institution as tea at The Ritz or lunch at The Ivy. And the renown was followed by awards.<\/p>\n

Another restaurant she promoted using a similar local marketing approach went from six hotel referrals a month to more than 200, so she has high hopes for making a difference at Mathnasium.<\/p>\n

And she\u2019s relishing the prospect.<\/p>\n

\u201cI\u2019d been in the hospitality sector for 13 years and was ready for a new challenge,\u201d she says. \u201cTo do something so different yet still be doing marketing has got me really excited again.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

A marketing expert who specialises in turning businesses into big names in their own localities is joining Mathnasium to give even greater support to its network of franchisees. Alice Winton, Mathnasium UK\u2019s new Head of Marketing, has a strong track record of both local marketing and national branding and will be using her expertise to […]<\/p>\n","protected":false},"author":8,"featured_media":11207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1488,65],"tags":[],"class_list":["post-11206","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mathnasium","category-childrens-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2021\/10\/Alice-Winton-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/11206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=11206"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/11206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/11207"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=11206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=11206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=11206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}