{"id":13722,"date":"2022-03-22T15:00:33","date_gmt":"2022-03-22T15:00:33","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=13722"},"modified":"2022-03-22T11:53:45","modified_gmt":"2022-03-22T11:53:45","slug":"business-owner-and-work-life-balance","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/business-owner-and-work-life-balance\/","title":{"rendered":"Business Owner and Work Life Balance"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

When creating RISE Fitness as a\u00a0franchise model\u00a0during the COVID-19 lockdowns, we had a mental health and work life balance agenda from the start. Why? \u00a0Well partly due to the effects of the pandemic on everyone but we also recognised the burn out rate of personal trainers was an issue for the whole industry.\u00a0 This was caused either by the extreme unsocial hours they had to work, the massive pressure of continual selling and the lack of support around their one person businesses.\u00a0 An uncertain income also adds stress to the mix.<\/p>\n

How is RISE Structured to Achieve Success for Customers and Owners?<\/em><\/strong><\/h4>\n

FOR CUSTOMERS<\/h4>\n

First thing is to create something that gives people what they want.\u00a0 But what is that?\u00a0 Just saying results is a bit flat and trite, sure everybody wants results.\u00a0 But after living through the life changing experience that was the pandemic people want more.<\/p>\n

They want to be healthy enough to help stave off infections; they crave some fresh air and outdoors; they want community and encouragement; they now have hybrid working so the want something super local; they want to understand how to get and stay fit and healthy.<\/p>\n

FOR OWNERS<\/h4>\n

Personal trainers have seen their in-gym livelihoods severely compromised by the multiple lockdowns and that the pivot to digital was quick but was it sustainable?\u00a0 What looked more likely to us here at RISE was that a\u00a0hybrid model\u00a0would be part of the sector for the foreseeable future.<\/p>\n

We could see that by mixing face to face sessions with online support, guidance and coaching, the business model could achieve 2 things:<\/p>\n

    \n
  • TIME SAVING<\/strong>\u00a0\u2013 efficient use of time by funnelling each cohort of members into two outdoor sessions per week & then online support<\/li>\n
  • CONSISTENT INCOME<\/strong>\u00a0-the combination package created a membership opportunity<\/li>\n<\/ul>\n

    Instead of selling courses, or just come along and pay a fiver, RISE could sell memberships to a community of likeminded individuals who could see the value of outdoors and the convenience of digital. As we wrote in a prior article, the value of\u00a0recurring revenue\u00a0over pay as you go is huge.<\/p>\n

    Part of the reason for the use of heart rate monitoring technology was that we could immediately see the benefits of\u00a0Myzone heart rate belts\u00a0to a membership model. The coaching and communication could also be driven through Myzone as well as the key education piece.\u00a0 That education meant that members could feel and measure an increase in activity using the Myzone Effort Points (MEPs) scheme. So the coaching extended beyond the face to face.<\/p>\n

    What Does This Do for Work Life Balance?\u00a0\u00a0<\/em><\/strong><\/h4>\n

    Using all the above we created a business model that meant a personal trainer could make a good living running 6 -8 bootcamps a week and then the flexible delivery of the online support element could be done throughout the week.\u00a0 So no more 6am- 9am followed by an hour at lunch then 6pm-10pm.\u00a0 Killer schedule!<\/p>\n

    The membership model gives the RISE coach a consistency in income.\u00a0 Sure after the launch effort there is always an element of topping up with new members but the fact that you can have 80 people paying you monthly and you can easily track their engagement means there are no nasty surprises.<\/p>\n

    The franchise set up also means that you create an\u00a0actual business entity\u00a0i.e. something of value. All the effort that goes into building a client base as a PT is not a waste but it is difficult to sell on. With a franchise you can either do an additional one or two franchises to boost your earnings or sell it as a going concern.<\/p>\n

    Talk to us about starting a fitness franchise that will transform your working life!<\/p>\n","protected":false},"excerpt":{"rendered":"

    When creating RISE Fitness as a\u00a0franchise model\u00a0during the COVID-19 lockdowns, we had a mental health and work life balance agenda from the start. Why? \u00a0Well partly due to the effects of the pandemic on everyone but we also recognised the burn out rate of personal trainers was an issue for the whole industry.\u00a0 This was […]<\/p>\n","protected":false},"author":8,"featured_media":13723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1465,213],"tags":[],"class_list":["post-13722","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rise","category-sports-and-fitness-franchise"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/03\/80-20-1100x638-1.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/13722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=13722"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/13722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/13723"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=13722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=13722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=13722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}