{"id":13870,"date":"2022-03-29T12:00:46","date_gmt":"2022-03-29T11:00:46","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=13870"},"modified":"2022-03-28T15:34:45","modified_gmt":"2022-03-28T14:34:45","slug":"lightning-lead-handling-means-more-profit-for-wheel-refurbishers-franchisees","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/lightning-lead-handling-means-more-profit-for-wheel-refurbishers-franchisees\/","title":{"rendered":"Lightning lead-handling means more profit for wheel refurbisher\u2019s franchisees"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p><span style=\"font-weight: 400;\">Franchisees of The Wheel Specialist can guarantee a response to incoming business enquiries within 60 seconds &#8211; even if they\u2019re up to their eyes with refurbishing wheels or spending time at home with their family.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A leads-handling and follow-up service being offered to franchisees as an optional extra means prospective customers will be able to speak to a human almost instantly and are far more likely to do business with the wheel refurbishment specialist.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That takes the pressure off franchisees who may not have the time or opportunity to take calls or answer enquiries immediately, which can lose them business if the customer goes elsewhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online enquiries account for three-quarters of the network\u2019s retail business, so reducing the chance of any slipping through the net can only mean more profit for franchisees, says The Wheel Specialist\u2019s Managing Director, Jack Murphy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe came across a company that offered to follow up leads for us a few years ago but it wasn\u2019t a good fit for us at the time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThen their technology developed and, due to their own very persistent following-up, they convinced us to give their system a go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe latest version of their technology is fantastic. It will plug into our bespoke CRM and as soon as anyone makes an online enquiry, they\u2019re called back within 60 seconds by a team of professionals &#8211; even out of hours and at weekends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019ve trialled it at a small number of branches and will be making it available to all franchisees as a cost-effective and lucrative optional extra.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cKnowing their leads are being taken care of and that no potential customer will go away disappointed will leave our franchisees to concentrate on other aspects of their business and become even more profitable.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Wheel Specialist\u2019s fast-growing network has 27 franchisees with more in the pipeline.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franchisees of The Wheel Specialist can guarantee a response to incoming business enquiries within 60 seconds &#8211; even if they\u2019re up to their eyes with refurbishing wheels or spending time at home with their family.\u00a0 A leads-handling and follow-up service being offered to franchisees as an optional extra means prospective customers will be able to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163,97],"tags":[],"class_list":["post-13870","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-wheel-specialist","category-automotive-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/03\/image0-1-scaled.jpeg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/13870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=13870"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/13870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/13872"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=13870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=13870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=13870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}