{"id":14987,"date":"2022-06-28T13:39:12","date_gmt":"2022-06-28T12:39:12","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=14987"},"modified":"2022-10-04T15:14:28","modified_gmt":"2022-10-04T14:14:28","slug":"start-your-own-business-franchise","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/start-your-own-business-franchise\/","title":{"rendered":"How To Start Your Own Business: Franchise vs. Startup"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/start-your-own-business-franchise\/#starting-your-own-business-uk-guide\" >Starting Your Own Business: UK Guide<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/start-your-own-business-franchise\/#risk-management\" >Risk Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/start-your-own-business-franchise\/#being-your-own-boss\" >Being Your Own Boss<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/start-your-own-business-franchise\/#startup-costs\" >Startup Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/start-your-own-business-franchise\/#success-rate\" >Success Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/start-your-own-business-franchise\/#time-to-profitability\" >Time to Profitability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/start-your-own-business-franchise\/#start-your-franchise-with-franchise-local\" >Start Your Franchise With Franchise Local<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>You\u2019ve saved up well. You\u2019ve put in your two-week notice. Now, it\u2019s time to jump into the deep end.<\/p>\n<p>You\u2019re going to start your own business.<\/p>\n<p>It\u2019s one of the most invigorating steps you\u2019ll take throughout your entire career. But it also leaves you with one big question: should you start a small business from scratch? Or open a branch of an established franchise?<\/p>\n<p>As you might have guessed, there are pros and cons to each path. From startup costs to equipment sourcing to risk management, you\u2019ll need to carefully weigh each option.<\/p>\n<p>Fortunately, we\u2019re here to help.<\/p>\n<p>Let\u2019s learn about the differences between starting your own small business and opening a franchise and discover which path is right for you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" td-center aligncenter wp-image-15115 size-large\" title=\"How To Start Your Own Business Franchise vs Startup\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-1024x714.png\" alt=\"How To Start Your Own Business Franchise vs Startup\" width=\"1024\" height=\"714\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-1024x714.png 1024w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-300x209.png 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-768x535.png 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-150x105.png 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-600x418.png 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-696x485.png 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-1068x745.png 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-602x420.png 602w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-100x70.png 100w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-200x140.png 200w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup-20x14.png 20w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/How-To-Start-Your-Own-Business-Franchise-vs.-Startup.png 1202w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"starting-your-own-business-uk-guide\"><\/span>Starting Your Own Business: UK Guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"risk-management\"><\/span>Risk Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Any worthwhile business endeavour entails <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/the-risk-versus-reward-of-buying-a-franchise\/\" target=\"_blank\" rel=\"noopener\">some degree of risk<\/a>, whether in financial capital, opportunity cost, or both. This also strikes one of the most defining contrasts between choosing to open a new franchise or create your own startup.<\/p>\n<p>If you\u2019re a bit more risk-averse than the average entrepreneur, you\u2019ll likely find the cost-benefit calculation of franchising quite appealing. In the best franchise opportunities, business owners already have an established, proven business model to lean upon.<\/p>\n<p>You know that the formula can work. The only obstacle to overcome is ensuring that it will work at your new branch.<\/p>\n<p>On the other hand, startups entail a far greater amount of risk. Often, you might have to shell out tens or hundreds of thousands of pounds to cover the initial startup period.<\/p>\n<p>As you\u2019re designing logos and uniforms and hiring and training employees, you\u2019ll still have to form a marketing plan. Simply put, your responsibilities will be enormous and you\u2019ll have complete control over your successes and failures.<\/p>\n<p>So, if you\u2019re dead-set on carving your own path despite increased risk, then forming a startup is the way to go. If you\u2019d like a bit more of a safety net, you\u2019re probably best suited for the franchise route.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"being-your-own-boss\"><\/span><a href=\"https:\/\/www.franchiselocal.co.uk\/news\/being-your-own-boss-vs-being-employed-4-reasons-why-running-your-own-business-is-life-changing\/\" target=\"_blank\" rel=\"noopener\">Being Your Own Boss<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re thinking of starting your own business, chances are you\u2019ve had a few sub-par experiences as an employee in your time.<\/p>\n<p>As the old adage goes, if you want something done well, you just might have to do it yourself. Well, the situation\u2019s a bit more complicated if you decide to become a franchisee.<\/p>\n<p>You\u2019ll have to operate your franchise in compliance with your franchisor\u2019s conditions. This might include sharing your financial information with your franchisor and spending a set percentage of your budget on marketing and advertising.<\/p>\n<p>While this takes a great deal of the work burden off your shoulders, it also limits your control.<\/p>\n<p>Starting your own small business, on the other hand, gives you total free rein to do whatever your heart desires. You\u2019ll have the ability and responsibility to formulate new ideas to grow your business and push it to new levels of success.<\/p>\n<p>If your plans and execution are top-notch, you\u2019ll find your company soaring. If they\u2019re not\u2026 well, let\u2019s not think about that.<\/p>\n<p>All in all, if being your own boss is a dealbreaker for you, then go the startup route. If you can live with giving up some of your freedom, then take a closer look at franchising opportunities in your area.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"startup-costs\"><\/span><a href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-start-a-business-with-almost-nothing\/\" target=\"_blank\" rel=\"noopener\">Startup Costs<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To start any new business endeavour, you\u2019ll need a hefty investment. This is one area in which you\u2019ll find great variation between franchises and startups, from a few thousand pounds all the way to upwards of a million in business loans before you even open your doors.<\/p>\n<p>As a franchisee, you\u2019ll need to send a monthly or quarterly royalty fee to your franchisor in exchange for using their licenses and permits, typically as a percentage of gross sales.<\/p>\n<p>If you choose the startup route, you can say farewell to those set-in-stone royalty, marketing, and advertising costs. Instead, you\u2019ll likely have to apply for a start-up loan, consider your monthly expenditures, and come up with a game plan on your own.<\/p>\n<p>For instance, if you have a slight surplus at the end of the month, should you invest that in growing the brand through a marketing campaign or stow it away for a rainy day? That\u2019s a call only you can make.<\/p>\n<p>Fortunately, as a franchisee, materials and supplies will be relatively affordable. Most franchisors have established, long-standing relationships with quality suppliers at fair, reduced rates. All of those market research decisions have already been made for you.<\/p>\n<p>As a startup, you might find it difficult to source your initial equipment as you form new relationships with unfamiliar suppliers and develop your company\u2019s persona and position within the marketplace.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14989 size-large\" title=\"FLstart2 min\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-1024x683.jpg\" alt=\"person tending to plants\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-1024x683.jpg 1024w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-300x200.jpg 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-768x512.jpg 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-1536x1024.jpg 1536w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-150x100.jpg 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-600x400.jpg 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-696x464.jpg 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-1392x928.jpg 1392w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-1068x712.jpg 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-1920x1280.jpg 1920w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-630x420.jpg 630w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-1260x840.jpg 1260w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min-20x13.jpg 20w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart2-min.jpg 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"success-rate\"><\/span>Success Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Perhaps the most significant factor to consider is the <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-is-franchising-growing\/\" target=\"_blank\" rel=\"noopener\">average success rate<\/a> between franchises and startups. After all of the long hours and late nights, how likely is it that your new business might not only survive but thrive?<\/p>\n<p><a href=\"https:\/\/frannet.com\/resources\/blogs\/what-is-the-success-rate-for-franchises\/#:~:text=The%20survey%20showed%20that%2091.2,remained%20open%20after%20five%20years.\" target=\"_blank\" rel=\"noopener\">FranNet conducted a study<\/a> that illustrated that 85% of new franchises are still in business after five years. Meanwhile, that number is around 38% for startups.<\/p>\n<p>This means that the average franchise is two to three times more likely to succeed over the medium to long-term when compared to a startup.<\/p>\n<p>After all, franchises have a tried-and-tested business model that has found success across many different locations and markets. A startup has to figure out its strategy from scratch and recalibrate while in motion.<\/p>\n<p>If you feel you have the next Facebook-level business idea, then the \u201caverage\u201d success rate goes out the window. If you\u2019re not quite as certain, then it\u2019s probably worth taking another look at the franchise opportunities in your area.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"time-to-profitability\"><\/span><a href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-the-most-profitable-franchise-to-own-in-the-uk\/\" target=\"_blank\" rel=\"noopener\">Time to Profitability<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Due to their instant name <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/writing-a-franchise-business-plan\/\" target=\"_blank\" rel=\"noopener\">recognition and established business plan<\/a>, new franchisees typically reach profitability quicker than small businesses. They also usually offer a defined exit route for franchisees once they\u2019re ready to move on to their next career move.<\/p>\n<p>For startups, simply staying afloat after a few years in business calls for a major celebration. You\u2019ll likely need to put in long hours over 6 or 7-day work weeks and run a tight ship.<\/p>\n<p>Of course, if you are able to reach profitability as a startup, there won\u2019t be any royalty payments to prevent your margins from reaching the stratosphere.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14991 size-large\" title=\"FLstart4 min\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-1024x683.jpg\" alt=\"person working as barista\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-1024x683.jpg 1024w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-300x200.jpg 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-768x512.jpg 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-1536x1024.jpg 1536w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-150x100.jpg 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-600x400.jpg 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-696x464.jpg 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-1392x928.jpg 1392w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-1068x712.jpg 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-1920x1280.jpg 1920w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-630x420.jpg 630w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-1260x840.jpg 1260w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min-20x13.jpg 20w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLstart4-min.jpg 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"start-your-franchise-with-franchise-local\"><\/span>Start Your Franchise With Franchise Local<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are few bigger life decisions than the ones you\u2019ll make in <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchising-your-business-things-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">starting your first business<\/a>.<\/p>\n<p>Ultimately, the only thing you can do is take your time, mull over your options, and speak honestly with your friends and family. See if you\u2019re able to parse out which path most closely aligns with your personality and future goals.<\/p>\n<p>Do you strongly value a fairly certain bet with limited upside? Or does your blood pump thinking about the next billion-pound idea? Is your vision uncompromising or are you comfortable putting your wishes aside on occasion in service of the larger establishment?<\/p>\n<p>If you find that starting a small business is right for your specific needs, then go all in. If instead <a href=\"https:\/\/www.franchiselocal.co.uk\/ultimate-guide-to-franchising\/\" target=\"_blank\" rel=\"noopener\">opening your own franchise seems the path for you<\/a>, then follow that direction with everything you\u2019ve got.<\/p>\n<p>To learn more about the ins and outs of franchising, read through our <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/\" target=\"_blank\" rel=\"noopener\">news<\/a> and <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchising-tips-and-advice\/\" target=\"_blank\" rel=\"noopener\">resources<\/a> pages. Discover the <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/the-most-profitable-uk-franchises\/\" target=\"_blank\" rel=\"noopener\">most profitable franchises in the UK<\/a> right now and read through our <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisor-interviews\/\" target=\"_blank\" rel=\"noopener\">collected interviews with industry-leading franchisors<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve saved up well. You\u2019ve put in your two-week notice. Now, it\u2019s time to jump into the deep end. You\u2019re going to start your own business. It\u2019s one of the most invigorating steps you\u2019ll take throughout your entire career. But it also leaves you with one big question: should you start a small business from [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":14988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1467],"tags":[],"class_list":["post-14987","post","type-post","status-publish","format-standard","has-post-thumbnail","category-franchise-information"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/06\/FLStart1-min.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/14987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=14987"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/14987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/14988"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=14987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=14987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=14987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}