{"id":15938,"date":"2022-09-01T15:00:15","date_gmt":"2022-09-01T14:00:15","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=15938"},"modified":"2022-09-01T14:01:13","modified_gmt":"2022-09-01T13:01:13","slug":"a-strategic-approach-to-selling-to-the-trade","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/a-strategic-approach-to-selling-to-the-trade\/","title":{"rendered":"A strategic approach to selling to the trade"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

If you\u2019re wanting to start a business, but have no idea about some aspects of running a business, such as sales and marketing, then franchising may be the best approach for you.\u00a0<\/span><\/i><\/p>\n

When you run your own business, there\u2019s no escaping it: Sales and marketing becomes part of your toolkit. Converting leads to customers is the key to growth, so the onus is on you, as the business owner, to make it work. Right?!<\/span><\/p>\n

If you\u2019ve had no experience with sales, or have had some pretty bad experiences, then reading this may have brought you out into a cold sweat. In fact, it may be why you\u2019ve never taken a step to start your own business. But, the fear of sales shouldn\u2019t hold you back from pursuing your dream. At least, here at The Wheel Specialist, we don\u2019t think so. Which is why we have developed support to guide even the most introvert of sales person who doesn\u2019t think they could sell the sun to an Eskimo, never mind ice.<\/span><\/p>\n

Behind any good business is a brilliant sales & marketing strategy!\u00a0<\/b><\/p>\n

One of the best things about opening a franchise instead of starting out on your own, is the support you receive from your franchisor. And we\u2019re no different here at TWS.\u00a0<\/span><\/p>\n

We have an experienced team who absolutely love sales and marketing! They\u2019ve learned how to master both these elements of business growth and turn leads into customers. When you join the TWS network, they will give you full training in the TWS strategy. The biggest benefit of this to you, as a new business owner, is knowing you won\u2019t need to rely on guesswork to find those initial customers, by using our tried-and tested launch plan.<\/a>\u00a0<\/span><\/p>\n

I\u2019m not a natural sales person. Can I still succeed?<\/b><\/p>\n

No problem! Meet Chris Turner who offers all our franchisees a new trade sales service, having spent 24 years in sales.<\/a> So, you can focus on your business growth with his support.<\/span><\/p>\n

When you join TWS, Chris and his team will work closely with you as you build your customer base. This is because they support both new and existing franchisees to generate sales \u2013 specifically to the trade network. The products within the TWS range are in demand, so you\u2019ll find it easier than you realise to connect with people who want to use your services.\u00a0<\/span><\/p>\n

Chris\u2019 sales experience, combined with his passion for your franchise growth, means he will warm-up cold leads in your territory, on your behalf. \u201cMy goal is to relieve the anxiety franchisees may feel about sales, and increase their confidence when speaking to new trade customers. So, I do the hard part of talking with cold leads, then give franchisees a list of prospective customers ready to buy from them. The Wheel Specialist is a great brand, and people can see it for themselves when they look at us online. I\u2019ve had a number of occasions when I\u2019ve gone into a trade customer, explained who we are and what we do, and immediately had to call the franchisee as they have a car on the forecourt needing its wheels to be refurbished. This happened five times in Ribble Valley alone!\u201d<\/span><\/p>\n

Because of the brand TWS has built up, franchisees can be confident about the number of people interested in what they offer being higher than average. \u201cIn some of my previous roles,\u201d Chris says, \u201cif I spoke to 100 leads, I\u2019d have a positive response from about 5%. But with TWS, I\u2019m finding about 60% are genuinely interested in what we offer. They\u2019ve seen our marketing online, and recognise we\u2019re a professional business; especially when we make the time to speak to them.\u201d<\/span><\/p>\n

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But what about the next stage?!<\/b><\/p>\n

We still have you covered! Even when you start having conversations with the leads Chris generated for you, he\u2019ll guide you through how to do this, continuing to build your confidence.\u00a0<\/span><\/p>\n

As Chris explains, \u201cWe\u2019ve created a really simple strategy for our franchisees to follow-up with these new leads. I\u2019ll talk them through what to do, show them how it looks in practice, and support them through the first few calls. When I was with Caroline at Ribble Valley recently, she\u2019d felt anxious about making calls, as she found sales awkward. However, she was astonished at how easy it was to speak to new customers, making bookings straight away whilst connecting with future customers. Caroline is good with people \u2013 she\u2019s really warm. So it wasn\u2019t hard for her to use this skill to draw leads into conversation about her business.\u201d<\/span><\/p>\n

Your business, our experience<\/b><\/p>\n

If you want help creating a fully workable sales strategy to build a sustainable business for the long-term, then give George a call.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re wanting to start a business, but have no idea about some aspects of running a business, such as sales and marketing, then franchising may be the best approach for you.\u00a0 When you run your own business, there\u2019s no escaping it: Sales and marketing becomes part of your toolkit. Converting leads to customers is […]<\/p>\n","protected":false},"author":8,"featured_media":15944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163,97],"tags":[],"class_list":["post-15938","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-wheel-specialist","category-automotive-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/Chris-1-1-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/15938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=15938"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/15938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/15944"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=15938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=15938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=15938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}