{"id":16030,"date":"2022-09-13T09:00:02","date_gmt":"2022-09-13T08:00:02","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=16030"},"modified":"2022-10-04T15:13:05","modified_gmt":"2022-10-04T14:13:05","slug":"franchisee-definition-and-advantages","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/","title":{"rendered":"Franchisee &#8211; Definition and Advantages"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/#why-do-franchises-succeed\" >Why Do Franchises Succeed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/#why-would-you-become-a-franchisee\" >Why Would You Become A Franchisee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/#the-advantages-of-being-a-franchisee\" >The Advantages Of Being A Franchisee<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/#1-reap-the-rewards-of-hard-work\" >1. Reap The Rewards Of Hard Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/#2-flexible-scheduling\" >2. Flexible Scheduling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/#3-lower-inherent-risk\" >3. Lower Inherent Risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/#4-support-whenever-you-need-it\" >4. Support Whenever You Need It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/#5-carved-out-territory\" >5. Carved-Out Territory<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/#become-a-franchisee-with-franchise-local\" >Become A Franchisee With Franchise Local<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Franchisee \u2014 it\u2019s one of the stranger terms in the business world, though it\u2019s pretty easy to understand once you dig into the <a href=\"https:\/\/www.franchiselocal.co.uk\/ultimate-guide-to-franchising\/\" target=\"_blank\" rel=\"noopener\">franchise business model.<\/a><\/p>\n<p>A franchisee is an independent small business owner that operates under a larger franchise company.<\/p>\n<p>The franchisee purchases the right to license an existing business\u2019 image, trademarks, and proprietary knowledge to market its brand, creating a win-win scenario for both parties.<\/p>\n<p>Most franchisors (the parent franchise company) offer their franchisees training, support, and guidance. After all, the more their franchisees succeed, the more a franchisor profits.<\/p>\n<p>While franchisors offer their franchisees some leeway to implement their own marketing and business strategies, franchisees are generally expected to follow a shared code of conduct and fulfil a specific image to serve as a true ambassador for their franchisor. This applies to aspects of business like uniforms, logos, quality-control standards, and others.<\/p>\n<p>This article will cover some critical advantages of the franchise business model and the core benefits of becoming a franchisee.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-do-franchises-succeed\"><\/span>Why Do Franchises Succeed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As recently as the early twentieth century, most businesses were single-location, single-owner firms. Many businesses follow a franchise model today, with popular examples being <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-to-know-about-anytime-fitness-franchise\/\" target=\"_blank\" rel=\"noopener\">Anytime Fitness<\/a>, <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/subway-franchise-cost-in-the-uk\/\" target=\"_blank\" rel=\"noopener\">Subway<\/a>, and <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/opening-a-cinnabon-in-the-uk\/\" target=\"_blank\" rel=\"noopener\">Cinnabon<\/a>.<\/p>\n<p>Why have many single-location small businesses struggled to compete with the franchise business model?<\/p>\n<p>Economies of scale.<\/p>\n<p>This simple term describes the exponential advantages gained with each doubling of the size of any business. True, franchisors benefit from lower rates on bulk orders of supplies, but they also gain tremendously from accrued knowledge, experience, and brand recognition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-would-you-become-a-franchisee\"><\/span>Why Would You Become A Franchisee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every new business requires thousands, if not millions, of pounds in startup costs before they generate their first sale. Countless hours are spent simply formulating the business strategy, imagery, and marketing tactics.<\/p>\n<p>This can create tremendous pressure on a new business, especially first-time business owners who have <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/the-benefits-of-starting-a-low-cost-franchise-business-opportunity\/\" target=\"_blank\" rel=\"noopener\">to take out hefty loans<\/a> to finance their dreams. Not every new business is destined to succeed, no matter how hard the owner might work.<\/p>\n<p>Now, let\u2019s look at a franchise business model for a noteworthy contrast. Every franchise starts out as a small business struggling to find its niche in the market. Once it does, sales can go supernova as business booms, and more branches open up.<\/p>\n<p>Of course, once a franchisor finds a business strategy that works, they generally like to stick to it. This can create tremendous exponential returns in their business model.<\/p>\n<p>Each new branch of its franchise can skip the laborious process of figuring out its brand\u2019s story and strategy. All they have to figure out is how to implement it in their specific area.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-advantages-of-being-a-franchisee\"><\/span>The Advantages Of Being A Franchisee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As with any business venture, becoming a franchisee has many <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/advantages-disadvantages-of-franchising\/\" target=\"_blank\" rel=\"noopener\">pros and cons.<\/a> Let\u2019s cover some key benefits you\u2019ll want to know before becoming a franchisee.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" td-center aligncenter wp-image-16032 size-large\" title=\"what is a franchisee | franchise local uk\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-1024x715.png\" alt=\"what is a franchisee | franchise local uk\" width=\"696\" height=\"486\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-1024x715.png 1024w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-300x209.png 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-768x536.png 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-1536x1072.png 1536w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-150x105.png 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-600x419.png 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-696x486.png 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-1392x971.png 1392w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-1068x745.png 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-1920x1340.png 1920w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-602x420.png 602w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-1204x840.png 1204w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-100x70.png 100w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2-200x140.png 200w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image2.png 1999w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-reap-the-rewards-of-hard-work\"><\/span>1. Reap The Rewards Of Hard Work<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s nothing more frustrating than feeling like you\u2019re not valued for your hard work.<\/p>\n<p>As a normal employee, many of the direct rewards of your hard work funnel towards the owner. While this can be incredibly fulfilling if you believe in your brand, it can be demoralizing if you feel you\u2019re ready to sink or swim on your own.<\/p>\n<p>If you choose to become a franchisee, you can directly match the value of your work with the value you\u2019ll see on your paycheck. The harder (and smarter) you work, the bigger your pay stub will be.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-flexible-scheduling\"><\/span>2. Flexible Scheduling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While the rise of remote work tipped the scales slightly in workers\u2019 favour, by and large, the majority of nine to five jobs are exactly that \u2014 nine to five.<\/p>\n<p>You don\u2019t have much control over your schedule or working practices, and you might have to miss important events in your life to appease your supervisor.<\/p>\n<p>If you choose to run your start-up, you\u2019ll likely be working hours more like 5 AM-9 PM, with little time for anything but sleep.<\/p>\n<p>You\u2019re given much more leeway to match your working schedule to your natural rhythms as a franchisee.<\/p>\n<p>If you like working early in the morning, take control of a top coffee franchise like <a href=\"https:\/\/www.franchiselocal.co.uk\/cafe2u\/\" target=\"_blank\" rel=\"noopener\">Cafe2u<\/a>. If you hate the idea of an office, try a <a href=\"https:\/\/www.franchiselocal.co.uk\/home-based-franchise\/\" target=\"_blank\" rel=\"noopener\">home-based franchise<\/a> like <a href=\"https:\/\/www.franchiselocal.co.uk\/lastminute-care-nursing\/\" target=\"_blank\" rel=\"noopener\">LastMinute Care &amp; Nursing<\/a> or a <a href=\"https:\/\/www.franchiselocal.co.uk\/van-based-franchise\/\" target=\"_blank\" rel=\"noopener\">van-based franchise<\/a> like <a href=\"https:\/\/www.franchiselocal.co.uk\/driving-miss-daisy\/\" target=\"_blank\" rel=\"noopener\">Driving Miss Daisy.<\/a><\/p>\n<p>It\u2019s incredibly liberating, and many franchisees soon find themselves wishing they would have made the switch sooner.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-lower-inherent-risk\"><\/span>3. Lower Inherent Risk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No one likes learning lessons the hard way.<\/p>\n<p>Rather than making all the business mistakes on your own, you can learn from the wealth of knowledge that your franchisor has already accrued. They can pass on the lessons they\u2019ve learned from their mistakes so you never have to make them.<\/p>\n<p>If you sign onto a successful franchisor like <a href=\"https:\/\/www.franchiselocal.co.uk\/driver-hire\/\" target=\"_blank\" rel=\"noopener\">Driver Hire<\/a>, you\u2019ll find a tried-and-true business model with a large network of other franchisees to communicate with and learn from.<\/p>\n<p>Any business venture entails some risk, but your risk portfolio is certainly lessened if you become a franchisee.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-support-whenever-you-need-it\"><\/span>4. Support Whenever You Need It<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many start-up business owners report feeling intense feelings of stress and isolation as they make their first venture out to sea.<\/p>\n<p>It can be incredibly daunting to deal with all the logistics of setting up a business, including first financing, legal proceedings, and potential hiring processes. This becomes more if you\u2019ve yet to accrue any meaningful ownership experience.<\/p>\n<p>Fortunately, the vast majority of these worries vanish when you sign on with a successful franchisor. The best franchises offer comprehensive training programs and ongoing support to give you all the help you need to land on your own two feet.<\/p>\n<p>You can take advantage of business mentoring connections, where you can learn the ropes from a veteran franchisee. You can enrol in sales and marketing courses only available to franchisees to keep your revenues high and growth in the green.<\/p>\n<p>Finally, you\u2019ll be able to anticipate industry changes quicker than your competition, as the top franchisors often know of widespread sector shifts before they appear on the horizon.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-carved-out-territory\"><\/span>5. Carved-Out Territory<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Franchisors want you to succeed. As part of their strategy, many franchisors practice due diligence to ensure that your new franchise location occupies a location ripe for new business.<\/p>\n<p>Some franchisors even run complex mathematical models to ensure that their new location will succeed beyond a shadow of a doubt.<\/p>\n<p>Their new franchise location is going to soar with someone \u2014 why shouldn\u2019t it be you?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-16031\" title=\"people enjoying the advantages of being a franchisee\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-1024x683.jpg\" alt=\"people enjoying the advantages of being a franchisee\" width=\"696\" height=\"464\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-1024x683.jpg 1024w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-300x200.jpg 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-768x513.jpg 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-1536x1025.jpg 1536w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-150x100.jpg 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-600x400.jpg 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-696x464.jpg 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-1392x929.jpg 1392w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-1068x713.jpg 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-1920x1281.jpg 1920w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-629x420.jpg 629w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3-1259x840.jpg 1259w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image3.jpg 1999w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"become-a-franchisee-with-franchise-local\"><\/span>Become A Franchisee With Franchise Local<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cFranchisee\u201d might seem like an awkward term at first. This is because very few of our modern professions naturally imply a built-in relationship.<\/p>\n<p>To become a franchisee is to enter into a productive relationship with a brand you trust. You\u2019ll be able to form deep connections, grow, and learn alongside your franchisor.<\/p>\n<p>The more you succeed, the more your franchisor succeeds, and vice versa. It\u2019s a win-win scenario. The only obstacle to overcome is to discover the right franchise for you.<\/p>\n<p>Browse our extensive franchise pages from <a href=\"https:\/\/www.franchiselocal.co.uk\/hot-trending-franchises\/\" target=\"_blank\" rel=\"noopener\">hot and trending franchises in the UK<\/a> to <a href=\"https:\/\/www.franchiselocal.co.uk\/low-cost-franchise\/\" target=\"_blank\" rel=\"noopener\">low-cost franchises<\/a> and so many more.<\/p>\n<p>While waiting to hear back from one of our trusted franchisors, read through our <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchise-information-centre\/#\" target=\"_blank\" rel=\"noopener\">information centre<\/a> to learn everything you need to know to be a successful franchisee, like <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchise-royalty-fees-what-are-they-and-how-much-should-they-be\/\" target=\"_blank\" rel=\"noopener\">franchise royalty fees<\/a> and <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/most-popular-food-franchises-in-the-uk-and-how-much-they-cost\/\" target=\"_blank\" rel=\"noopener\">the most popular fast food franchises in the UK.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franchisee \u2014 it\u2019s one of the stranger terms in the business world, though it\u2019s pretty easy to understand once you dig into the franchise business model. A franchisee is an independent small business owner that operates under a larger franchise company. The franchisee purchases the right to license an existing business\u2019 image, trademarks, and proprietary [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":16033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1467],"tags":[],"class_list":["post-16030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-franchise-information"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/09\/image1.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/16030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=16030"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/16030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/16033"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=16030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=16030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=16030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}