{"id":16274,"date":"2022-10-06T15:00:47","date_gmt":"2022-10-06T14:00:47","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=16274"},"modified":"2022-10-18T16:07:41","modified_gmt":"2022-10-18T15:07:41","slug":"no-1-biggest-mistake-businesses-make-when-heading-into-a-recession","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/no-1-biggest-mistake-businesses-make-when-heading-into-a-recession\/","title":{"rendered":"No.1 biggest mistake businesses make when heading into a recession"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Click HERE to register<\/a><\/h4>\n

With the Bank of England raising interest rates as Britain\u2019s worst bout of inflation for 40 years hit, world-renowned business coach Brad Sugars is warning business owners against taking a natural reaction of battening down the hatches.<\/p>\n

\u201cThe first thing business tend to do in a recession is stop their marketing activities to save money. If our businesses made it through the 2008 crash, we thought we were plain sailing until the pandemic hit and now global forces are threatening us once again. Now\u2019s the time to dig deep, get the marketplace coming to you by learning what will really work if you\u2019re committing your marketing spend,\u201d said Brad.<\/p>\n

Brad is a serial entrepreneur who has turned around hundreds of companies over the last 30 years, but he\u2019s also teamed up with award-winning author of They Ask, You Answer<\/em> Marcus Sheridan for a speaking tour of the UK in November. Marcus saved his swimming pool company, Rivers and Spas, from the brink of collapse during the economic recession of 2008 and ultimately became the most trafficked swimming pool website in the world. The story of how he managed to attract enough of an audience to achieve this has been featured in multiple books, publications and case studies across the globe.<\/p>\n

Touring from Bristol to Edinburgh across 7 locations, the evening event will help you spark insightful conversations with your marketing team, get you communicating with like-minded individuals and allow you to collaborate and inspire each other in an environment like no other.<\/p>\n

\u201cAll too often, business owners don\u2019t get back what they put in, in terms of time, effort and investment, because the strategies they\u2019ve learnt are either outdated or not implementable in the real world. The insights we share on our tour explain how you can get your prospects raising their hand to come to you through engaging techniques, creating long-term relationships and value,\u201d added Brad.<\/p>\n

Starting from 2nd<\/sup> November in Bristol and ending on 10th<\/sup> November in Sheffield, the Raise Your Hand, Raise Your Profits<\/em> tour has tickets available from \u00a324.<\/p>\n

Full tour dates:<\/strong><\/p>\n

2nd Nov:\u00a0Bristol<\/strong>, <\/strong>Ashton Gate Stadium<\/p>\n

3rd Nov:\u00a0Southampton<\/strong>, <\/strong>Macdonald Botley Park<\/p>\n

4th Nov:\u00a0Chelmsford<\/strong>, <\/strong>Chelmsford Racecourse<\/p>\n

7th Nov:\u00a0\u00a0Edinburgh<\/strong>, <\/strong>Sheraton Grand<\/p>\n

8th Nov:\u00a0Chester<\/strong>, <\/strong>Crowne Plaza<\/p>\n

9th Nov:\u00a0Coventry<\/strong>, <\/strong>Heart of England Conference Centre<\/p>\n

10th Nov:\u00a0Sheffield<\/strong>, <\/strong>Mercure St Pauls<\/p>\n","protected":false},"excerpt":{"rendered":"

Click HERE to register With the Bank of England raising interest rates as Britain\u2019s worst bout of inflation for 40 years hit, world-renowned business coach Brad Sugars is warning business owners against taking a natural reaction of battening down the hatches. \u201cThe first thing business tend to do in a recession is stop their marketing […]<\/p>\n","protected":false},"author":8,"featured_media":16275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228,30],"tags":[],"class_list":["post-16274","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actioncoach","category-business-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/10\/Brad-Sugars-ActionCOACH.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/16274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=16274"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/16274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/16275"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=16274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=16274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=16274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}