{"id":16781,"date":"2022-11-17T17:00:17","date_gmt":"2022-11-17T17:00:17","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=16781"},"modified":"2022-11-17T13:25:44","modified_gmt":"2022-11-17T13:25:44","slug":"franchise-with-purpose-client-reunited-with-late-brother-through-music","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/franchise-with-purpose-client-reunited-with-late-brother-through-music\/","title":{"rendered":"Franchise with purpose: client reunited with late brother through music"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Jamie lost his brother, Paddy, at the age of 36. The siblings bonded through music and before he died, Paddy was the guitarist in a band.\u00a0 The band cut a record that was thought to be lost, until, 40-years later, Jamie became a client of Radfield Home Care.<\/strong><\/p>\n

In a bid to change perceptions of older people, Radfield Home Care has launched its \u2018What do you see?<\/strong>\u2019 campaign. What do you see? The question is simple, but the answer isn\u2019t.<\/p>\n

It\u2019s easy to pass someone in the street, on the bus, on the train and see them with a blinkered view. Radfield Home Care<\/strong> are instead encouraging people to take a step back and to see older people how they do.<\/p>\n

Empower others to see older people differently<\/h4>\n

By owning a care franchise you have the opportunity to empower your Care Professionals and office team to see things differently and help people, like Jamie, remain connected to the important things. Jamie\u2019s Care Professional, Andy, recognised the importance of music and his late brother in Jamie\u2019s life and set about tracking down the lost record.<\/p>\n

The band, \u2018Slender Thread<\/strong>\u2019 still has a small following in America that Andy managed to find through dedicated message boards. Following this thread led him to one of the few remaining copies of the record and a willing seller. Andy got the record to Jamie along with a digital version, bringing his brothers\u2019 music back into his life for the first time in decades.<\/p>\n

Every care client has a story to tell and Radfield\u2019s Care Professionals are not just listening to them. They are using these stories to help clients hold on to what is important to them.<\/p>\n

As people age, they can lose their sense of self. In their younger years, they may have been a gymnast, a teacher, a musician, a TV personality, but as they age this becomes less and less clear; until their identity is all but lost. The \u2018what do you see?\u2019 campaign aims to change this and challenge how people perceive older people.<\/p>\n

Connecting their clients to what matters most<\/h4>\n

Dr Hannah MacKechnie, Co-founder and Director of Radfield Home Care said:<\/p>\n

\u201cRadfield Home Care is built on a very clear sense of purpose, to help the nation age well by remaining connected to the things that matter most to them. It\u2019s not just a phrase, it\u2019s our purpose and it flows through our businesses, from our franchise partners to their Care Professionals and their clients.\u201d <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jamie lost his brother, Paddy, at the age of 36. The siblings bonded through music and before he died, Paddy was the guitarist in a band.\u00a0 The band cut a record that was thought to be lost, until, 40-years later, Jamie became a client of Radfield Home Care. In a bid to change perceptions of […]<\/p>\n","protected":false},"author":8,"featured_media":16782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,19],"tags":[],"class_list":["post-16781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-radfield-home-care","category-care-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/11\/Picture1-1.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/16781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=16781"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/16781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/16782"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=16781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=16781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=16781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}