{"id":17076,"date":"2022-12-19T17:00:16","date_gmt":"2022-12-19T17:00:16","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=17076"},"modified":"2022-12-19T11:36:38","modified_gmt":"2022-12-19T11:36:38","slug":"ovenu-avoids-usual-world-cup-effect-thanks-to-christmas-draw","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/ovenu-avoids-usual-world-cup-effect-thanks-to-christmas-draw\/","title":{"rendered":"Ovenu Avoids Usual \u2018World Cup Effect\u2019 Thanks to Christmas Draw"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Rik Hellewell, the founder and managing director of oven cleaning franchise Ovenu, isn\u2019t expecting too much of a World Cup bounce following England\u2019s exit and Argentina\u2019s dramatic victory in the finals.<\/p>\n

Normally, the nation\u2019s attention is averted from normal domestic tasks during a major tournament but the shift in staging FIFA World Cup Qatar 2022 from summer to winter seems to have curbed normal consumer behaviour.<\/p>\n

He said: \u201cDuring previous World Cups and European Championships, our Ovenu franchisees would expect to see a fall-off in bookings, followed by a sudden increase once England were on the plane back home.<\/p>\n

\u201cHowever, due to the competition being held in November and December this year to avoid the worst of the desert heat, it seems that not even a World Cup trumps Christmas!\u201d<\/p>\n

Rik, who founded Ovenu more than 30 years ago, expects that, despite the thrilling final in which Lionel Messi lifted the trophy following Argentina\u2019s penalty shoot-out win over France, the attention of most England fans has long-since switched to more domestic matters.<\/p>\n

\u201cThe run up to Christmas is always one of our busiest times of the year and this seems largely unchanged, despite the diversions in Qatar,\u201d he added.<\/p>\n

\u201cSo far, our franchisees are reporting largely full order books both this month and into the start of January, so the normal \u2018World Cup\u2019 effect on business seems minimal. \u201cEngland going out of the competition at the quarter finals stage may have prompted a slight lift in additional enquiries but nothing like it would have had it been held in the summer.<\/p>\n

\u201cTraditionally, our clients want their ovens returning to near showroom condition in anticipation of all the extra cooking and baking taking place over the festive period, while some clients opt to wait until January before calling on our services.<\/p>\n

\u201cMany of them will have continued watching the rest of the competition, but I think their focus was preparing for the season\u2019s festivities.<\/p>\n

\u201cIt\u2019s also been reported that there hasn\u2019t been the usual boom in television sales that usually precedes a summer World Cup. It\u2019s likely people only have so much of a budget with Christmas being so close \u2013 so any non-essential spending swiftly received the red card!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Rik Hellewell, the founder and managing director of oven cleaning franchise Ovenu, isn\u2019t expecting too much of a World Cup bounce following England\u2019s exit and Argentina\u2019s dramatic victory in the finals. Normally, the nation\u2019s attention is averted from normal domestic tasks during a major tournament but the shift in staging FIFA World Cup Qatar 2022 […]<\/p>\n","protected":false},"author":8,"featured_media":17078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,37],"tags":[],"class_list":["post-17076","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ovenu","category-cleaning-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2022\/12\/RikHellewell-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/17076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=17076"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/17076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/17078"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=17076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=17076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=17076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}