{"id":17389,"date":"2023-01-19T12:00:05","date_gmt":"2023-01-19T12:00:05","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=17389"},"modified":"2023-01-19T09:10:47","modified_gmt":"2023-01-19T09:10:47","slug":"new-auditel-partner-julie-off-to-a-busy-start","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/new-auditel-partner-julie-off-to-a-busy-start\/","title":{"rendered":"New Auditel Partner Julie off to a busy start"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>

The very early experiences of a new Auditel Partner as they start the process of building their client base<\/h4>\n

Leicestershire-based Julie Adams only joined the Auditel Business Community in Autumn 2022, but already is extremely busy in taking the actions to grow her business as part of her plan for long-term success with the Cost, Procurement and Carbon Solutions network. We speak to Julie In early December 2022, just a couple of months into her new Auditel venture.<\/strong><\/p>\n

Before joining Auditel, Julie previously had experience working for large consultancy groups in a mix of Account Director and Operations Director roles, before changing focus into self-employment by buying a struggling business with her partner that they transformed into a highly successful venture that they sold last year. Julie sought to use her existing skills and experience once again but maintain the flexibility and control of self-employment, and Auditel was the ideal fit.<\/p>\n

Recognising the scale of the Auditel opportunity & resources<\/h4>\n

Julie explains \u201cI had been aware of Auditel for some time, and when the opportunity arose to re-investigate I was excited to discover that the business had evolved considerably into offering carbon solutions alongside cost management and procurement.\u00a0 This made a lot of sense given Auditel\u2019s long-standing expertise in the energy sector and it\u2019s clear the opportunity around this is huge and will be for many years to come\u201d<\/em><\/p>\n

\"auditelShe adds \u201cI could see that Auditel had a very unique position with their experience in cost management and procurement and the cross-over this has with carbon I discovered was extremely significant. This is because once any organisation is looking to reduce their carbon emissions or become carbon neutral, every supply chain decision going forwards also involves carbon emissions of products and services and not just quality, price, services levels etc.\u00a0 As I spoke to more people within the business it became clear what an exciting opportunity was available<\/em>\u201d.<\/p>\n

\u201cI started talking with Nick (Tubb, Head of Partner Recruitment at Auditel) in early June having returned from travelling, and he supported me through the exploration process, introducing me to different members of the leadership and head office support team, and also to a variety of existing Auditel Partners.\u00a0 I discovered that an Auditel business was hugely flexible and that different Partners ran their businesses in very different ways to suit their own objectives, and also reflecting their individual skillsets and experience too.\u00a0 I was struck by the depth of collaboration that exists within the network, and it was exciting to know that I would become part of that 100-strong community, and not be isolated or without support<\/em>\u201d<\/p>\n

Applying a mix of direct and indirect marketing methods<\/h4>\n

The training course Julie attended began in September and with a mix of classroom and online activities was spread over four weeks initially, but with ongoing \u2018on the job\u2019 training for both client development and project work. Julie advises \u201cI enjoyed the training and was looking forward to getting started. I worked with the support team on my own personalised marketing plan which would embrace a mix of direct and indirect marketing methods. I was conscious that the first year of the business was going to be challenging as with all businesses, but recognising that the nature of this business means it takes time for clients and projects to develop, so I wanted to be proactive from the off.\u201d<\/p>\n

\"auditel<\/p>\n

She continues \u201cI joined my local business network Chamber and have already built some connections there.\u00a0 The carbon sector certainly does generate interest, and within weeks I had already expanded my reach into some other sector networks.\u00a0 I used LinkedIn also to build relationships, and this has yielded a couple of meetings already also.\u00a0 But it\u2019s amazing where \u2018prospects\u2019 can come from, I went to a Wedding in November, and came away with two potential client opportunities, one of which is set for a meeting in January!\u201d<\/em><\/p>\n

Whilst \u2018indirect marketing\u2019 methods, such as networking, events & exhibitions, strategic alliances and introducers of business are great for developing long-term client opportunities, it is important to undertake \u2018direct marketing\u2019 as well. New Auditel Partners are encouraged to develop a \u2018Prospect List\u2019 for which cross-media campaigns using posted content (selectively), email, social media and direct follow-up can \u2018open doors\u2019 quickly.<\/p>\n

Established Auditel Partners may have substantial businesses from as little as half a dozen clients, and clients can last for many years so it\u2019s important to recognise that you do not need lots of clients. It is however the focus at the outset and the marketing plan activities support Auditel Partners in looking to generate roughly a handful of clients and as the business develops the focus of an Auditel Partner changes onto client management and project delivery, though this does vary according to the approach and \u2018role\u2019 of each individual, which can vary according to skillsets, interests and objectives.<\/p>\n

Early breakthroughs from a variety of marketing activities<\/h4>\n

Julie reflects on her own early experiences of starting her direct marketing activities in late October\/November, \u201cI engaged one of Auditel\u2019s training telemarketing resources and already this has generated five appointments for me over December and January.\u00a0 I do need to spend time doing my research, as the more data I can provide my telemarketer, the more likeliness they have of being able to secure an appointment for me. It\u2019s really good to have this running in the background so that I can focus on everything else, especially as I am getting busy with meetings, and creating proposals now too, which will hopefully lead to signed clients and project work starting over the weeks ahead.\u201d<\/em><\/p>\n

Julie continues \u201cI was supported by Rob Allison (Auditel Director and Co-owner) on my first sales appointments, and they have all led to follow up meetings being scheduled so far. One prospective client we had three meetings with over a week at the end of November and this is being discussed by their board on 13th<\/sup>\u00a0December.\u201d<\/em><\/p>\n

\"pexels<\/p>\n

An Auditel Partner Business does not need to be a full-time business, indeed Auditel offers an Associate Partner model that is designed for those seeking to run a part-time consultancy business, or a part of a portfolio career, and even in the case of Full Partners you have control and flexibility in how you run your Auditel business.\u00a0\u00a0 Julie\u2019s own business commenced whilst still having some time requirement for completing some existing consultancy work.\u00a0 She says \u201cGiven I have also been juggling some external consultancy with respect to my previous business handover, I\u2019m very pleased with progress so far.\u00a0 My pipeline is building week by week, and I know that some of these meetings will convert into clients.<\/em>\u201d<\/p>\n

She adds \u201cI also have spoken with many Auditel Partners who tell me that they have new clients popping up from meetings held many months previously, as many businesses are looking to gather information as part of a plan to start managing their carbon from a certain future point, so I am understanding that I will have several prospects that may well go ahead, but not necessarily straight away too.\u201d<\/em><\/p>\n

Follow the system, be proactive and determined<\/h4>\n

For people considering starting their own Auditel Business, the natural concern is around being able to get clients, so Julie\u2019s early experience shows that good application and \u2018following the system\u2019 will generate results.\u00a0 She shares her advice \u201cDon\u2019t expect that clients will just magically appear, you have to put the effort in to engage, but I have had doors open for me now from a wide mix of my marketing activities, and I\u2019m extremely confident that this will continue ongoing<\/em>.<\/p>\n

\"julie<\/p>\n

Julie concludes \u201cI am getting some real traction with LinkedIn connections, and my local chamber has sent out an offer for separate carbon and cost management audits to their members which could yield appointments but also is something that can be shared onwards too.\u00a0 Furthermore, I have planned activities which in turn should yield more opportunities for me.\u00a0 I\u2019m doing a business exhibition in February, and I know exhibitions have been very successful for some of my colleagues recently.\u00a0 I\u2019ve been invited to present a webinar to the business members of a trade association in January!\u201d\u00a0<\/em><\/p>\n

\u201cI\u2019m barely a couple of months into my business after training and I\u2019m really busy, with good things happening, and I\u2019m getting to know the network too which is really encouraging as I\u2019m not alone.\u00a0 I get great support from Rob, Chris, Fiona and the head office team but I\u2019m already drawing support from my fellow Auditel Partners \u2013 they are so welcoming and it\u2019s so refreshing too.\u00a0 Each person that joins Auditel is a new resource to the Auditel Business Community and everyone gives and everyone gains.\u00a0 I\u2019m a firm believer in reciprocity and already I\u2019m loving being part of the Auditel family<\/em>\u201d.<\/p>\n

\u2026.and the result of following the system and putting the effort in\u2026<\/strong><\/h4>\n

We are delighted to add that following Julie\u2019s first client proposal being submitted for board discussion on 13th<\/sup>\u00a0December, the organisation was highly impressed and has agreed to go ahead and has become Julie\u2019s client with the project work commencing in the New Year!\u00a0<\/strong>\u00a0With several more prospective clients lined up for meetings and with other proposals already submitted, 2023 looks set to be a busy, and productive year for Julie in developing her Auditel business.<\/p>\n

If you would like to build your own business making a positive difference to organisations and the planet by playing to your strengths as a Member of the Auditel Business Community then\u00a0\u00a0contact Nick today.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The very early experiences of a new Auditel Partner as they start the process of building their client base Leicestershire-based Julie Adams only joined the Auditel Business Community in Autumn 2022, but already is extremely busy in taking the actions to grow her business as part of her plan for long-term success with the Cost, […]<\/p>\n","protected":false},"author":8,"featured_media":17395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1061,30],"tags":[],"class_list":["post-17389","post","type-post","status-publish","format-standard","has-post-thumbnail","category-auditel","category-business-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/01\/1664958461484-768x588-1.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/17389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=17389"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/17389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/17395"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=17389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=17389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=17389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}