{"id":18164,"date":"2023-03-30T17:00:47","date_gmt":"2023-03-30T16:00:47","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=18164"},"modified":"2023-03-30T15:29:47","modified_gmt":"2023-03-30T14:29:47","slug":"why-investing-in-your-crm-system-could-transform-your-business","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/why-investing-in-your-crm-system-could-transform-your-business\/","title":{"rendered":"Why investing in your CRM system could transform your business"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

I had a message from a franchisee the other day to let me know they were doing a jig of joy while on holiday in Tenerife – the unlikely source of such merriment being Ovenu\u2019s CRM system!<\/p>\n

When we introduced our first CRM back in 2017, it was difficult to persuade some franchisees to abandon age-old practices of scribbling down quotes or bookings in a diary or, even worse, on scraps of paper.<\/p>\n

Since then, Ovenu has constantly invested in and evolved its bespoke CRM system to ensure it\u2019s the best in the sector, providing a comprehensive end-to-end service.<\/p>\n

This not only ensures compliance with Data Protection Laws and GDPR as well as online and distance selling regulations, but delivers exceptional results for franchisees and clients alike.<\/p>\n

The delight which prompted that message from the Canary Islands was due to the fact that the franchisee had accessed the CRM system via their smartphone and had booked in two clients a day for an oven clean whilst away.<\/p>\n

They went on to explain that they had set aside a daily 10 minutes, spent by the pool, during the holiday to deal with incoming enquiries, organise quotes and confirm bookings \u2013 happy in the knowledge they wouldn\u2019t arrive home to face a mountain of admin.<\/p>\n

Even 1,900 miles away, they were still able to run their business seamlessly and with maximum efficiency because they could access to all the necessary information.<\/p>\n

As well as the usual features, Ovenu\u2019s CRM possesses\u00a0unique features including\u00a0an accounting facility, that can raise sub-contractor invoices, and a data analysis function allowing franchisees to see which services and products generate the best income and highlights where they are getting the best returns on their investment.<\/p>\n

It also provides access to the Ovenu operations manual, which includes help and guidance, as well as tutorials.<\/p>\n

The majority of enquiries are directly uploaded to the platform and accessed by the franchisees, who then call the clients directly to discuss their requirements. If a client wishes to proceed, the system confirms the quote and the full booking details are sent to them, followed by a reminder email 24 hours prior to the visit.<\/p>\n

The franchisees have a copy of the transaction accessible from their phone, tablet, or laptop. In many cases Ovenu franchisees will organise a repeat visit as they finish up an oven clean at the client\u2019s home, as well as organising email reminders. The system\u2019s final task is to issue a receipt.<\/p>\n

The ability to confirm an appointment up to six months ahead is also beneficial to the client, as the price is guaranteed at the time of booking.<\/p>\n

Cyber security and identity fraud is a major issue these days \u2013 both for franchisees and clients \u2013 and the CRM system is dedicated to keeping that information safe in the Cloud, with all data protected and encrypted.<\/p>\n

By law, if you organise anything at arms-length, over the phone or online, and the product or services has a value in excess of \u00a342, then the business is legally required to provide an itemised record of the transaction, even down to the name of the technician who will undertake the task, and a form allowing the client to cancel their booking.<\/p>\n

Maintaining strict compliance to these rules helps preserve and uphold Ovenu\u2019s five star reputation and underlines our commitment to our clients that we act in a transparent and equitable way \u2013 an approach that helps us remain ahead of our competitors.<\/p>\n

The majority of our franchisees now fully appreciate and embrace the benefits of the CRM system, which is not only simple to use and access but helps streamline their business, giving them additional time to devote to delivering an exceptional service and generating greater income. Not to mention the improved work\/life balance that we all strive for.<\/p>\n

While the system is extremely accurate, we find clients don\u2019t want a completely automated response, which is why our franchisees always follow-up with a phone call to discuss the services available and what is best suited to their requirements.<\/p>\n

This maintains that hugely valuable personal connection between franchisee and client and further reinforces our extremely high customer satisfaction rates.<\/p>\n

\u00a0<\/b><\/h3>\n","protected":false},"excerpt":{"rendered":"

I had a message from a franchisee the other day to let me know they were doing a jig of joy while on holiday in Tenerife – the unlikely source of such merriment being Ovenu\u2019s CRM system! When we introduced our first CRM back in 2017, it was difficult to persuade some franchisees to abandon […]<\/p>\n","protected":false},"author":8,"featured_media":18167,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,37],"tags":[],"class_list":["post-18164","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ovenu","category-cleaning-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/03\/Ovenu_019-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=18164"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/18167"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=18164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=18164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=18164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}