{"id":18316,"date":"2023-04-17T12:00:15","date_gmt":"2023-04-17T11:00:15","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=18316"},"modified":"2023-04-17T11:12:05","modified_gmt":"2023-04-17T10:12:05","slug":"better-alignment-with-strategic-alliance-partners-led-to-60-year-over-year-revenue-growth","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/better-alignment-with-strategic-alliance-partners-led-to-60-year-over-year-revenue-growth\/","title":{"rendered":"Better alignment with strategic alliance partners led to 60% year- over-year revenue growth"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/better-alignment-with-strategic-alliance-partners-led-to-60-year-over-year-revenue-growth\/#company-profile\" >COMPANY PROFILE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/better-alignment-with-strategic-alliance-partners-led-to-60-year-over-year-revenue-growth\/#challenges\" >CHALLENGES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/better-alignment-with-strategic-alliance-partners-led-to-60-year-over-year-revenue-growth\/#solutions\" >SOLUTIONS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/better-alignment-with-strategic-alliance-partners-led-to-60-year-over-year-revenue-growth\/#results\" >RESULTS<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><h3><span class=\"ez-toc-section\" id=\"company-profile\"><\/span><strong>COMPANY PROFILE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A cloud software and technology company focused on customer and employee experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"challenges\"><\/span><strong>CHALLENGES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The company\u2019s business development leaders had signed multiple agreements with strategic alliances in an effort to increase sales. However, the marketing team was not on board with the initiative in the broader corporate marketing plan. This resulted in conflicting messages to the market and to the sales team and, in turn, a limited understanding of the joint value the alliances could truly bring.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"solutions\"><\/span><strong>SOLUTIONS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first thing we did was to understand the capabilities and mindset of the existing team, we then hired managers and directors with the right skills and attitude to fill the gaps. At the same time, we worked with the team to understand the value of each alliance with the broader solution. Finally, we worked with corporate business development leaders to segment the alliances, and define and align goals, objectives, strategies, plans, and activities (GOSPA) for each priority alliance. This level of prioritization and alignment on goals and objectives to the corporate goals was received well across marketing, sales, and business development teams.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"results\"><\/span><strong>RESULTS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The new strategic alliance&#8217;s product marketing team contributed to 60% year-over-year revenue growth by facilitating a new integrated go-to-market approach, high-impact joint messaging, and focused goals and objectives for<br \/>\neach alliance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COMPANY PROFILE A cloud software and technology company focused on customer and employee experience. CHALLENGES The company\u2019s business development leaders had signed multiple agreements with strategic alliances in an effort to increase sales. However, the marketing team was not on board with the initiative in the broader corporate marketing plan. This resulted in conflicting messages [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,1536],"tags":[],"class_list":["post-18316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-franchises","category-focalpoint-uk"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/04\/unnamed-24.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=18316"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/18318"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=18316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=18316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=18316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}