{"id":18323,"date":"2023-04-17T17:00:15","date_gmt":"2023-04-17T16:00:15","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=18323"},"modified":"2023-04-17T13:47:04","modified_gmt":"2023-04-17T12:47:04","slug":"why-a-franchise-and-not-a-start-up","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/why-a-franchise-and-not-a-start-up\/","title":{"rendered":"Why a Franchise and not a Start Up?"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Brand\u00a0Identity\u00a0<\/span><\/strong><\/h3>\n

Having a consistent brand identity to promote your business will\u00a0help you attract new customers.<\/span><\/p>\n

According to a 2020 study, nearly 9 out of 10 people are brand loyal\u00a0with nearly 25% of them climbing to be more brand loyal in 2020 compared to 2019.<\/p>\n

Jeff Bezos, the founder of Amazon, has described a company’s branding as “what other people say about you when you’re not in the room.” In other words, your brand is the feeling\u00a0and emotion\u00a0people have when hearing your company name. It\u00a0is a combination of your brand name, logo, aesthetic\u00a0and the design of all your assets.<\/span><\/p>\n

The power of a strongly recognised brand is a huge asset when setting up your business… you’re not starting a business from scratch on your own… you’re starting years in!<\/p>\n

We can’t\u00a0emphasise your valued proposition enough<\/span><\/strong><\/h3>\n

If there’s no difference between you and your competition, there’s no reason why a participant\u00a0would be compelled to book your classes or buy from you.<\/span><\/p>\n

Your\u00a0valued<\/strong>\u00a0position as a franchisee\u00a0is what will differentiate you from others in the industry\u00a0and make up your prospects’ minds that you’re the class\u00a0to go with.<\/p>\n

What does the franchise do better than anyone in the industry?<\/p>\n

Do they provide something no one else does?<\/p>\n

For BabyBeats and Mindful Movers our USP is we support Mother, Baby and Child.\u00a0Postnatal care is becoming more sparse and harder to access, as pre and post natal specialists you’ll be able to cater for women and their babies from 6 weeks postpartum.<\/span><\/p>\n

5 Star Reviews All Round<\/span><\/strong><\/h3>\n

When our\u00a0happy customers talk\u00a0about how great our\u00a0company is on social media or a review site, our product or service becomes\u00a0a good investment for new participants.<\/span><\/p>\n

On social media, ‘word of mouth’ is a huge factor in someone decision making when purchasing.<\/p>\n

If a prospective client sees a friend raving about a\u00a0business on Facebook\u00a0or\u00a0if they post a photo\u00a0from your class on Instagram, they are more likely to go.<\/p>\n

After all, 71% of consumers are more likely to purchase based on social media referrals.<\/p>\n

A company with a strong history of good reviews and product placement is more likely to gather further clients than a new start up.<\/p>\n

Check out BabyBeats and Mindful Movers history of all 5 Star Reviews. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Brand\u00a0Identity\u00a0 Having a consistent brand identity to promote your business will\u00a0help you attract new customers. According to a 2020 study, nearly 9 out of 10 people are brand loyal\u00a0with nearly 25% of them climbing to be more brand loyal in 2020 compared to 2019. Jeff Bezos, the founder of Amazon, has described a company’s branding […]<\/p>\n","protected":false},"author":8,"featured_media":18325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1494,213],"tags":[],"class_list":["post-18323","post","type-post","status-publish","format-standard","has-post-thumbnail","category-babybeats","category-sports-and-fitness-franchise"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/04\/babybeats.co_.uk_.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=18323"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/18325"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=18323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=18323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=18323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}