{"id":18402,"date":"2023-04-24T09:00:47","date_gmt":"2023-04-24T08:00:47","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=18402"},"modified":"2023-04-24T08:00:35","modified_gmt":"2023-04-24T07:00:35","slug":"from-wanting-to-escape-his-business-to-having-one-of-his-best-financial-months-ever","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/from-wanting-to-escape-his-business-to-having-one-of-his-best-financial-months-ever\/","title":{"rendered":"From wanting to &#8220;escape&#8221; his business to having one of his best financial months ever"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/from-wanting-to-escape-his-business-to-having-one-of-his-best-financial-months-ever\/#company-profile\" >COMPANY PROFILE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/from-wanting-to-escape-his-business-to-having-one-of-his-best-financial-months-ever\/#challenges\" >CHALLENGES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/from-wanting-to-escape-his-business-to-having-one-of-his-best-financial-months-ever\/#solutions\" >SOLUTIONS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/from-wanting-to-escape-his-business-to-having-one-of-his-best-financial-months-ever\/#results\" >RESULTS<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><h3><span class=\"ez-toc-section\" id=\"company-profile\"><\/span><strong>COMPANY PROFILE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A franchise broker (a consultant who helps to match prospective business owners with the right franchise opportunity).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"challenges\"><\/span><strong>CHALLENGES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The owner wanted to increase the company&#8217;s revenue in 18 months so he could &#8220;hurry up&#8221; and retire. He hated 65% of his job, making cold\/warm calls to 100s of potential prospects every month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"solutions\"><\/span><strong>SOLUTIONS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first thing we did was to conduct an assessment on the owner to ascertain what motivated him&#8230; and what we found was eye-opening. We discovered that he was motivated by being &#8220;resourceful&#8221; &#8211; driven by practical results, maximizing both efficiency and returns for his investments of time, talent, energy, and resources. This was the polar opposite of him making cold\/warm calls day in and day out. We realized he couldn&#8217;t stop the calling system, which was a significant part of his business, so we hired someone to do those calls. The person now doing these calls loves her job. She enjoys talking to strangers, and she&#8217;s excellent at it. We then refocused the owner&#8217;s growth strategy to be more intentional. Before, he would take everyone all the time. Now, we narrowed his market to focus only on high-value clients.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"results\"><\/span><strong>RESULTS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once we restructured the owner&#8217;s ineffective marketing strategy that didn&#8217;t align with his areas of excellence, he now spends far more time doing what he loves, which is going deep with just a few clients. In fact, he has such a renewed energy for his work now that he doesn&#8217;t want to retire. After three<br \/>\nmonths of working together, the company reached the highest revenue in 3 years of being in business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COMPANY PROFILE A franchise broker (a consultant who helps to match prospective business owners with the right franchise opportunity). CHALLENGES The owner wanted to increase the company&#8217;s revenue in 18 months so he could &#8220;hurry up&#8221; and retire. He hated 65% of his job, making cold\/warm calls to 100s of potential prospects every month. SOLUTIONS [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,1536],"tags":[],"class_list":["post-18402","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-franchises","category-focalpoint-uk"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/04\/unnamed-27.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=18402"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/18397"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=18402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=18402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=18402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}