{"id":18923,"date":"2023-06-20T12:00:40","date_gmt":"2023-06-20T11:00:40","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=18923"},"modified":"2023-06-20T07:58:31","modified_gmt":"2023-06-20T06:58:31","slug":"no-letting-go-embraces-a-i-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/no-letting-go-embraces-a-i-for-lead-generation\/","title":{"rendered":"No Letting Go embraces A.I. for lead generation"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>No Letting Go has a multi layered approach to its marketing strategy to both grow and expand brand awareness but also to <strong>lead generate for the 85 franchised offices<\/strong>. No Letting Go\u2019s client base include local letting agents and landlords in addition to national letting agents, property management organisations, as well as block management firms.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18924 alignleft\" title=\"Picture1\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/06\/Picture1-300x239.jpg\" alt=\"Picture1\" width=\"275\" height=\"219\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/06\/Picture1-300x239.jpg 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/06\/Picture1-150x120.jpg 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/06\/Picture1.jpg 490w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/>Head of Operations Justine Tomlinson <\/strong>explains \u201cIn order to reach our target audience it requires the skill of both the centralized marketing team and our franchisees to develop and enrich relationships at a local level.\u00a0 Marketing is such a very broad discipline with a constant array of new marketing tools, but our emphasis has always centred around relationship marketing which really works well with a collaborative approach from marketing experts and our dedicated franchisees.<\/p>\n<p>Part of the job for any franchisor is to assess and evaluate these marketing tools so they can be utilized at both national and local levels to <strong>develop the best lead opportunities for the network<\/strong>.\u00a0 AI has become a constant media focus and most of us have taken a look, or are now using Chat GPT but as new AI tools are coming onto the market almost weekly it can be quite daunting working through what may advance a business to business\u00a0 strategy.\u00a0 We are now in a test phase with some of these AI tools to see what benefits they can bring to the No Letting Go Network\u201d.<\/p>\n<p>No Letting Go have <strong>integrated AI with some of its marketing videos<\/strong> aimed at the core letting professionals\u2019 audience which are displayed on some of the key property portals and sites that <strong>thousands of letting agents visit on a daily basis<\/strong>.\u00a0 Take a peek at one of our new video presenters and see if you can tell the difference!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No Letting Go has a multi layered approach to its marketing strategy to both grow and expand brand awareness but also to lead generate for the 85 franchised offices. No Letting Go\u2019s client base include local letting agents and landlords in addition to national letting agents, property management organisations, as well as block management firms. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,27],"tags":[],"class_list":["post-18923","post","type-post","status-publish","format-standard","has-post-thumbnail","category-no-letting-go","category-property-estate-agent-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/06\/Picture2.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=18923"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/18923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/18926"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=18923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=18923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=18923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}