{"id":19920,"date":"2023-09-19T09:00:04","date_gmt":"2023-09-19T08:00:04","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=19920"},"modified":"2023-09-18T08:49:45","modified_gmt":"2023-09-18T07:49:45","slug":"a-lesson-on-how-prospects-can-get-the-most-out-of-a-franchise-show","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/a-lesson-on-how-prospects-can-get-the-most-out-of-a-franchise-show\/","title":{"rendered":"A lesson on how prospects can get the most out of a franchise show"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/a-lesson-on-how-prospects-can-get-the-most-out-of-a-franchise-show\/#tip-1-plan-ahead\" >Tip 1: Plan ahead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/a-lesson-on-how-prospects-can-get-the-most-out-of-a-franchise-show\/#tip-2-do-not-be-afraid-to-take-the-lead\" >Tip 2: Do not be afraid to take the lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/a-lesson-on-how-prospects-can-get-the-most-out-of-a-franchise-show\/#tip-3-prepare-a-master-document-of-questions\" >Tip 3: Prepare a master document of questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/a-lesson-on-how-prospects-can-get-the-most-out-of-a-franchise-show\/#tip-4-do-not-just-talk-to-exhibitors\" >Tip 4: Do not just talk to exhibitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/a-lesson-on-how-prospects-can-get-the-most-out-of-a-franchise-show\/#tip-5-follow-up-%e2%80%93-even-if-you-are-unsure\" >Tip 5: Follow up \u2013 even if you are unsure!<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><em>With expo season well underway, it is time for prospects to engage themselves and become fully immersed in the limitless possibilities of franchising. While there are significant benefits to franchisors providing prospects with a host of online resources to learn and absorb the information needed about a franchise opportunity, the power of a face-to-face meeting is undeniable. And with London\u2019s recent International Franchise Show being one of the UK\u2019s biggest to date, the franchise industry is continuing to affirm its proof of concept by welcoming sociable, driven entrepreneurs. Here, Frank Milner, the global president of the in-home and online tutoring franchise, Tutor Doctor, <\/em><em>provides his insights on how prospects can enhance their experience and derive the most value from their participation at franchise shows with these top five tips.<\/em><\/p>\n<p>Put simply, there is nothing quite like the buzz of a franchise show. Whether a hot lead or a relative newcomer to the world of franchising, expos are the ideal way for prospects to get an impression of a brand and industry \u2013 and of course equally ideal for brands themselves to showcase their values and spread awareness of the opportunity. But as most prospects soon come to realise, there is a substantial amount of information to absorb at even the quietest time of the year \u2013 meaning when franchise shows open their doors, they must be well prepared. For franchisors, there is nothing more frustrating than wasting time on those who attend shows passively with no real intention behind their presence. So, with due diligence, research and careful planning a priority for franchisors in the run-up to and during a franchise show, prospects must approach them with the same amount of care.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-1-plan-ahead\"><\/span><strong>Tip 1: Plan ahead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An obvious one but so often overlooked, it can never be discounted how important it is to plan your day. Franchise expos are action-packed days that need your full attention and energy if you hope to get anything out of them. And with thousands of people navigating a small space through hundreds of brands, they can also be overwhelming if you do not have a plan of action \u2013 or at least a loose one \u2013 in mind. Ahead of the event, devote a few hours to looking at the exhibitors and franchisors that you want to speak to. Often, there will be a map on the event website telling you exactly where stands will be located. Get clear on your priorities and plan your day by organising your time, mapping out which stands you&#8217;d like to visit and how you will get from A to Z in the timeliest manner. By doing so, you could save yourself hours that can then be invested in revisiting stands, speaking to more people and discovering more about the world of franchising that you may have otherwise missed.<strong>\u00a0<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-2-do-not-be-afraid-to-take-the-lead\"><\/span><strong>Tip 2: Do not be afraid to take the lead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One thing franchisors <em>love <\/em>is seeing people unafraid of leading a conversation. As franchisors, we visit these shows well-rehearsed with a script in mind full of important discussion points. But in a fast-paced, high-energy environment, even the best franchisors miss the odd thing! Similar to an interview, the best candidates are those who lead conversations in ways that are positive but unexpected. Do not be afraid to slow the conversation down and steer it in ways that suit you best \u2013 after all, it is us who want to impress you!<\/p>\n<p>Franchisee of recently launched Tutor Doctor East Grinstead and South Redhill, Munmun Goswami, realised the true potential of not only the Tutor Doctor franchise opportunity, but the franchise industry as a whole after attending last year\u2019s International Franchise Show.<\/p>\n<p>\u201cI\u2019m so glad I decided to attend the International Franchise Show,\u201d says Munmun. \u201cI\u2019d been researching a lot of diverse franchise opportunities in the run-up to the show, so I used the event as a way of confirming the positive impression I\u2019d got from the resources available online. I went with a well-prepared plan of action and really took charge of the discussions I had with franchisors and exhibitors throughout the day \u2013 I wouldn\u2019t have been so convicted in my final decision if I hadn\u2019t!\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-3-prepare-a-master-document-of-questions\"><\/span><strong>Tip 3: Prepare a master document of questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a lead, prospect or an entrepreneur exploring your options, what is important to you to achieve in the franchise industry? What will be the key touchpoints that reflect your personal values and attitude towards business? Consider formulating a series of questions applicable to all exhibitors that will answer vital questions for you in your decision-making process. Then, using your master document, dig deeper and note any additional questions you have. After all, it is the visitors who can clearly demonstrate their willingness to put in the hours of preparation ahead of the event that are the most memorable \u2013 and often lead to the most positive outcomes for themselves and franchisors.<\/p>\n<p>\u201cIt\u2019s important for prospects to remember that they have their own questions too. You can get all the information you need online, but seeing it all in person is vital. A brand\u2019s ability to answer the difficult questions on the spot is a huge indicator of its quality. Franchise shows are the perfect place to demonstrate how serious you are as a prospect and to test the calibre of those you\u2019re speaking to,\u201d adds Munmun.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-4-do-not-just-talk-to-exhibitors\"><\/span><strong>Tip 4: Do not just talk to exhibitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This year is projected to be the busiest ever for franchise shows. Having already seen 10,000 entrepreneurs take to the excitement of the International Franchise Show this year, franchisors in all industries are seeing more people inspired by the prospect of becoming leaders in established franchise brands. However, it is important to note that franchise shows are an excellent networking opportunity for prospects to meet equally passionate people. With the extra time that you will be afforded having planned ahead and led conversations in ways that are important to you, use the opportunity to meet other visitors to discuss the opportunities presented to you. In an industry that benefits from cooperation and collaboration, it is never a bad thing to meet other people that are taking the necessary steps to becoming franchisees.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-5-follow-up-%e2%80%93-even-if-you-are-unsure\"><\/span><strong>Tip 5: Follow up \u2013 even if you are unsure!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Never discount how much work a franchise exhibition gives to a franchisor and their teams! After days of networking, meeting prospects and enticing leads, the <em>months<\/em> following a franchise exhibition are filled with converting those people into franchisees. So, if you have left a franchise show either feeling great or undecided, follow up yourself to avoid feeling incomplete over a franchise opportunity. Whatever the outcome, be it a hard \u201cnot for me\u201d, a \u201cthis is the one\u201d or even \u201cmore research required\u201d, you will always benefit from that additional hour or two you give yourself to complete your round of due diligence. Not only does this put you in an advantageous position with the information you have gathered about an opportunity, but it will reflect incredibly well on franchisors, exemplifying your willingness to be proactive.<\/p>\n<p>For more information, get in touch with us today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With expo season well underway, it is time for prospects to engage themselves and become fully immersed in the limitless possibilities of franchising. While there are significant benefits to franchisors providing prospects with a host of online resources to learn and absorb the information needed about a franchise opportunity, the power of a face-to-face meeting [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1063,67],"tags":[],"class_list":["post-19920","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tutor-doctor","category-education-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/Get-the-most.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/19920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=19920"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/19920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/19921"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=19920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=19920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=19920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}