{"id":20029,"date":"2023-09-28T18:27:50","date_gmt":"2023-09-28T17:27:50","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=20029"},"modified":"2023-11-28T17:01:04","modified_gmt":"2023-11-28T17:01:04","slug":"intellectual-property-in-franchising","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/","title":{"rendered":"What is Intellectual Property in Franchising?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#why-intellectual-property-rights-are-a-big-deal\" >Why Intellectual Property Rights Are a Big Deal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#importance-of-complying-with-ip\" >Importance of Complying with IP<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#example-of-intellectual-property\" >Example of Intellectual Property<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#mcdonalds-and-intellectual-property\" >McDonald&#8217;s and Intellectual Property<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#dominos-intellectual-property\" >Domino&#8217;s Intellectual Property<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#navigating-through-types-of-intellectual-property\" >Navigating through Types of Intellectual Property<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#patents\" >Patents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#trade-secrets\" >Trade Secrets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#trademarks\" >Trademarks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#copyrights\" >Copyrights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#how-to-follow-intellectual-property-guidelines\" >How to Follow Intellectual Property Guidelines<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#understand-the-franchise-agreement\" >Understand the Franchise Agreement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#seek-legal-counsel\" >Seek Legal Counsel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#conduct-regular-training\" >Conduct Regular Training<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#implement-strict-confidentiality-measures\" >Implement Strict Confidentiality Measures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#communicate-with-your-franchisor\" >Communicate with your Franchisor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/intellectual-property-in-franchising\/#find-intellectual-property-you-believe-in-with-franchise-local\" >Find Intellectual Property You Believe in with Franchise Local<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Stepping into the world of franchising brings a host of considerations, and intellectual property (IP) is a pivotal one. It\u2019s about the unique inventions, names, and creations used in business and how they are protected.<\/p>\n<p>For a budding <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/\" target=\"_blank\" rel=\"noopener\">franchisee<\/a>, understanding the nuts and bolts of IP is essential\u2014it helps align with a <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-a-franchisor\/\" target=\"_blank\" rel=\"noopener\">franchisor\u2019s<\/a> vision and avoids legal pitfalls.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-intellectual-property-rights-are-a-big-deal\"><\/span>Why Intellectual Property Rights Are a Big Deal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Intellectual property rights safeguard a franchise\u2019s unique identity and operational model.<\/p>\n<p>For franchisees, adhering to these rights is critical\u2014it maintains the trust between you and the franchisor and keeps the business running smoothly, avoiding the hassles of legal conflicts and infringements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"importance-of-complying-with-ip\"><\/span>Importance of Complying with IP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For franchisees, complying with intellectual property rights is more than a legal obligation\u2014it\u2019s about fostering a relationship of trust and mutual growth with the franchisor. Non-compliance can tarnish the franchise\u2019s reputation and lead to severe legal consequences, including termination of the franchise agreement.<\/p>\n<p>IP in franchising also plays a vital role in shaping consumer perception. A uniform and consistent brand image, fortified by well-protected intellectual property, conveys reliability and professionalism to consumers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" td-center aligncenter wp-image-20031 size-large\" title=\"image1\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-1024x811.png\" alt=\"Intellectual Property in Franchising\" width=\"696\" height=\"551\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-1024x811.png 1024w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-300x237.png 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-768x608.png 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-1536x1216.png 1536w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-150x119.png 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-600x475.png 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-696x551.png 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-1392x1102.png 1392w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-1068x845.png 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-531x420.png 531w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1-1061x840.png 1061w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image1.png 1809w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"example-of-intellectual-property\"><\/span>Example of Intellectual Property<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To better grasp the idea, let\u2019s explore a few <a href=\"https:\/\/www.franchiselocal.co.uk\/best-franchises-uk\/\" target=\"_blank\" rel=\"noopener\">popular franchises<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"mcdonalds-and-intellectual-property\"><\/span>McDonald&#8217;s and Intellectual Property<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to franchising and IP, <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-a-mcdonalds-franchise\/\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s<\/a> stands as a beacon. Its Golden Arches logo is one of the most recognised trademarks around the globe, representing not just <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/food-franchises\/\" target=\"_blank\" rel=\"noopener\">fast food<\/a> but consistent quality and service.<\/p>\n<p>McDonald&#8217;s also holds several patents related to its equipment and processes to ensure the uniformity and quality of its products. For instance, the method of preparing food, the design of kitchen equipment, and even the layout of the stores are meticulously patented.<\/p>\n<p>Moreover, trade secrets play a pivotal role in McDonald\u2019s operations. The exact recipes and methods of preparing certain items on their menu are closely guarded secrets, ensuring a consistent taste and quality worldwide.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"dominos-intellectual-property\"><\/span>Domino&#8217;s Intellectual Property<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Similarly, <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/opening-a-dominos-franchise\/\" target=\"_blank\" rel=\"noopener\">Domino&#8217;s Pizza<\/a> showcases the importance of intellectual property. Its unique logo, featuring a domino tile, is a crucial trademark, representing quality pizza delivery service globally.<\/p>\n<p>Moreover, Domino\u2019s may hold patents for certain pizza-making processes, equipment, or technologies that are crucial to its operation, and adherence to these is mandatory for franchisees.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"navigating-through-types-of-intellectual-property\"><\/span>Navigating through Types of Intellectual Property<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IP is not a monolithic concept; it is categorised into several types, each serving to protect a different aspect of a franchise\u2019s intellectual assets. Let\u2019s dive into each of the categories and learn more about IP.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"patents\"><\/span>Patents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Patents are your go-to for protecting inventions. They keep others from using or selling an invention, letting the creator have their peace of mind.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"trade-secrets\"><\/span>Trade Secrets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are the hidden gems of a business, the secret sauce, if you will. They give an edge over competitors, so keeping them confidential is crucial.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"trademarks\"><\/span>Trademarks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trademarks make your goods and services stand out. They ward off brand confusion and help build a distinct brand identity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"copyrights\"><\/span>Copyrights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is about protecting creative works. It\u2019s what ensures the original creator holds exclusive rights to their literary, musical, or artistic creations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-follow-intellectual-property-guidelines\"><\/span>How to Follow Intellectual Property Guidelines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To abide by intellectual property guidelines in franchising, it\u2019s pivotal to be well-acquainted with all the IP rights related to the franchise. Here\u2019s how you can follow these guidelines effectively:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"understand-the-franchise-agreement\"><\/span>Understand the Franchise Agreement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before embarking on a franchising journey, scrutinise the franchise agreement thoroughly.<\/p>\n<p>This legal document will outline the intellectual property rights you need to respect and comply with, including trademarks, trade secrets, patents, and copyrights associated with the franchise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"seek-legal-counsel\"><\/span>Seek Legal Counsel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Obtaining <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-a-franchise-lawyer\/\" target=\"_blank\" rel=\"noopener\">legal advice<\/a> can aid in understanding and interpreting intellectual property clauses in the franchise agreement.<\/p>\n<p>This ensures that franchisees are well-informed about their obligations and can operate without inadvertently infringing upon the franchisor\u2019s IP rights.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20032 size-large\" title=\"image2\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-683x1024.jpg\" alt=\"Pepsi Soda and Dominos Pizza\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-683x1024.jpg 683w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-200x300.jpg 200w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-768x1152.jpg 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-1024x1536.jpg 1024w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-150x225.jpg 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-300x450.jpg 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-600x900.jpg 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-696x1044.jpg 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-1068x1602.jpg 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-280x420.jpg 280w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1-560x840.jpg 560w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image2-1.jpg 1333w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"conduct-regular-training\"><\/span>Conduct Regular Training<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regular <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/business-training-franchises\/\" target=\"_blank\" rel=\"noopener\">training<\/a> sessions should be organised to educate the franchise\u2019s employees about respecting intellectual property rights.<\/p>\n<p>This will help maintain consistency and quality across all franchise locations and safeguard the franchisor\u2019s intellectual assets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"implement-strict-confidentiality-measures\"><\/span>Implement Strict Confidentiality Measures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To protect trade secrets and other confidential information, implement stringent confidentiality measures, including non-disclosure agreements for employees and suppliers. This can prevent unauthorised disclosure and maintain the competitive edge of the franchise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"communicate-with-your-franchisor\"><\/span>Communicate with your Franchisor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Maintain open lines of communication with your franchisor regularly. Clear, transparent dialogue can clarify any doubts or ambiguities about intellectual property rights and their application.<\/p>\n<p>This will also help establish a strong, harmonious relationship with the franchisor and promptly address any concerns addressing any concerns promptly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"find-intellectual-property-you-believe-in-with-franchise-local\"><\/span>Find Intellectual Property You Believe in with Franchise Local<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At <a href=\"https:\/\/www.franchiselocal.co.uk\/\" target=\"_blank\" rel=\"noopener\">Franchise Local<\/a>, we understand the paramount importance of being well-informed before diving into the world of franchising.<\/p>\n<p>We are your one-stop destination, featuring a <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/\" target=\"_blank\" rel=\"noopener\">wide array of franchises<\/a> spanning various industries, including <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/automotive-franchises\/\" target=\"_blank\" rel=\"noopener\">automobiles<\/a>, <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/pet-franchises\/\" target=\"_blank\" rel=\"noopener\">pets<\/a>, <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/care-franchises\/\" target=\"_blank\" rel=\"noopener\">care<\/a>, and many more. Whether you are an aspiring entrepreneur or a seasoned business owner looking to expand, our extensive directory is your gateway to finding the right fit.<\/p>\n<p>Beyond our comprehensive franchise listings, our expansive <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchising-tips-and-advice\/\" target=\"_blank\" rel=\"noopener\">blog<\/a> serves as a reservoir of insights, tips, and the latest trends in the franchise industry. And if you&#8217;re looking for a detailed approach to franchising, our <a href=\"https:\/\/www.franchiselocal.co.uk\/ultimate-guide-to-franchising\/\" target=\"_blank\" rel=\"noopener\">Ultimate Guide<\/a> is tailored just for you, addressing every nuance, giving you a holistic view and assisting you in making informed decisions.<\/p>\n<p>Embark on your franchising journey today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stepping into the world of franchising brings a host of considerations, and intellectual property (IP) is a pivotal one. It\u2019s about the unique inventions, names, and creations used in business and how they are protected. For a budding franchisee, understanding the nuts and bolts of IP is essential\u2014it helps align with a franchisor\u2019s vision and [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":20030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1467],"tags":[],"class_list":["post-20029","post","type-post","status-publish","format-standard","has-post-thumbnail","category-franchise-information"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/09\/image3-1.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/20029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=20029"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/20029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/20030"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=20029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=20029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=20029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}