{"id":20213,"date":"2023-10-13T09:00:35","date_gmt":"2023-10-13T08:00:35","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=20213"},"modified":"2023-10-13T09:30:38","modified_gmt":"2023-10-13T08:30:38","slug":"what-is-brand-identity","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/","title":{"rendered":"What is Brand Identity?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#brand-identity-and-its-role-in-franchising\" >Brand Identity and Its Role in Franchising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#brand-colours\" >Brand Colours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#design-elements\" >Design Elements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#brand-assets-beyond-the-tangible\" >Brand Assets: Beyond the Tangible<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#sonic-branding\" >Sonic Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#brand-scent\" >Brand Scent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#tactile-elements\" >Tactile Elements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#why-strong-branding-is-crucial-for-franchisees\" >Why Strong Branding is Crucial for Franchisees<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#market-differentiation\" >Market Differentiation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#customer-loyalty\" >Customer Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#support-from-the-franchisor\" >Support from the Franchisor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#consistency-the-lifeline-of-franchising\" >Consistency: The Lifeline of Franchising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#the-role-of-brand-guidelines-in-franchises\" >The Role of Brand Guidelines in Franchises<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-brand-identity\/#find-excellent-brand-identity-at-franchise-local\" >Find Excellent Brand Identity at Franchise Local<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>In the vast panorama of today&#8217;s competitive market, every business strives to stand out. Yet, only a few leave an indelible mark on the consumer&#8217;s mind.<\/p>\n<p><a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchisee-definition-and-advantages\/\" target=\"_blank\" rel=\"noopener\">Franchisees<\/a> may wonder, what separates these successful brands from the rest?<\/p>\n<p>It&#8217;s their identity\u2014a perfect concoction of visuals, values, and voice. This is what brand identity encapsulates: a unique fingerprint of a brand that leaves a lasting impression.<\/p>\n<p>Especially in franchising, a robust brand identity is more than an advantage; it\u2019s necessary.<\/p>\n<p>But how exactly does one cultivate such a compelling identity? How have renowned brands managed to carve out spaces in the crowded global marketplace, and what can up-and-coming franchises learn from them? Let\u2019s dive in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"brand-identity-and-its-role-in-franchising\"><\/span>Brand Identity and Its Role in Franchising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchise-industry-is-booming-with-new-businesses-launched-to-the-market-this-month\/\" target=\"_blank\" rel=\"noopener\">franchising model has grown<\/a> and evolved, so has the emphasis on brand identity.<\/p>\n<p>Historically, <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-a-franchisor\/\" target=\"_blank\" rel=\"noopener\">franchisors<\/a> provided a logo and operational guidelines. Today, the brand identity package offered is comprehensive, diving deep into every conceivable touchpoint a customer might encounter.<\/p>\n<p>Consider the golden arches of <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/what-is-a-mcdonalds-franchise\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s<\/a> or the green mermaid of <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/succeed-with-starbucks-franchise\/\" target=\"_blank\" rel=\"noopener\">Starbucks<\/a>. These visual elements, from their specific brand colours to unique design elements, are instantly recognisable, even if the brand name isn&#8217;t visible.<\/p>\n<p>For a franchisee, leveraging these established visual branding elements ensures immediate customer trust and recognition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" td-center aligncenter wp-image-20217 size-large\" title=\"image1\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-1024x811.png\" alt=\"What is Brand Identity\" width=\"696\" height=\"551\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-1024x811.png 1024w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-300x238.png 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-768x608.png 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-1536x1216.png 1536w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-150x119.png 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-600x475.png 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-696x551.png 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-1392x1102.png 1392w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-1068x846.png 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-1920x1520.png 1920w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-530x420.png 530w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1-1061x840.png 1061w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image1.png 1999w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"brand-colours\"><\/span>Brand Colours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Take <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/subway-franchise-cost-in-the-uk\/\" target=\"_blank\" rel=\"noopener\">Subway<\/a> with its distinctive green and yellow combination. This colour scheme not only reflects freshness but also assures customers of a standardised experience, whether in Manchester or London.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"design-elements\"><\/span>Design Elements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The simple yet effective apple silhouette of Apple&#8217;s franchises is a testament to the power of minimalist design elements.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"brand-assets-beyond-the-tangible\"><\/span>Brand Assets: Beyond the Tangible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While logos and design elements are vital, the broader landscape of brand assets extends into deeper sensory experiences. These encompass:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"sonic-branding\"><\/span>Sonic Branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>More than just jingles, sonic branding reflects the aural signature of a brand. It&#8217;s that immediate association your brain makes when you hear a sound.<\/p>\n<p>Consider the chime of Windows as mentioned or the distinct &#8220;ba-da-ba-ba-ba&#8221; of McDonald&#8217;s. For franchises, especially those in the fast-food sector or even in telecommunication services, a memorable sonic signature can set them apart in a crowded marketplace.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"brand-scent\"><\/span>Brand Scent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The power of smell is profound. Some franchises, especially those in the retail, hospitality, or even the automotive sectors, understand this and have a specific scent in their spaces.<\/p>\n<p>For example, premium <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/gym-franchises\/\" target=\"_blank\" rel=\"noopener\">gyms<\/a> might use a distinct invigorating aroma in their workout areas or locker rooms, ensuring an instant mood uplift and recognition for returning members.<\/p>\n<p>This aroma is no accident; it&#8217;s a carefully curated part of their brand identity, aimed to motivate and create a unique sensory environment conducive to fitness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tactile-elements\"><\/span>Tactile Elements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The tangibility of a brand can offer a memorable experience.<\/p>\n<p>Whether it&#8217;s the texture of packaging, the weight and feel of a business card, the smoothness of a leather seat in a car franchise showroom, or even the ergonomic grip of a fitness equipment handle in a gym franchise, tactile elements provide a physical connection to the brand.<\/p>\n<p>It&#8217;s a reminder that brand identity isn&#8217;t just visual or aural; it&#8217;s also something one can touch and feel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-strong-branding-is-crucial-for-franchisees\"><\/span>Why Strong Branding is Crucial for Franchisees<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For franchisees, the importance of a strong brand identity cannot be understated. Delving deeper:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"market-differentiation\"><\/span>Market Differentiation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In today&#8217;s saturated market, where consumers have choices galore, strong branding is a franchise&#8217;s ticket to standing out.<\/p>\n<p>But it&#8217;s not just about being noticed. It&#8217;s about being remembered and preferred.<br \/>\nWhen a franchise can convey its value proposition through its branding, it doesn&#8217;t just attract customers; it can command a premium price for its products or services.<\/p>\n<p>For instance, franchises in the <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/best-coffee-franchises\/\" target=\"_blank\" rel=\"noopener\">coffee sector<\/a>, like <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/does-costa-coffee-franchise-in-the-uk\/\" target=\"_blank\" rel=\"noopener\">Costa Coffee<\/a> or Starbucks, can charge higher prices due to their robust brand identity, which promises a unique experience beyond just a cup of coffee.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"customer-loyalty\"><\/span>Customer Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consistency is the bedrock of trust. When customers know they can expect the same high-quality experience, whether they walk into a franchise outlet in Edinburgh or Exeter, that fosters trust.<\/p>\n<p>Over time, this trust transforms into loyalty. In the age of online reviews and social media, this loyalty translates not just into repeat business but also into invaluable word-of-mouth referrals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"support-from-the-franchisor\"><\/span>Support from the Franchisor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Franchisors aren&#8217;t just passive entities handing out business models. They&#8217;re active stakeholders in a franchisee&#8217;s success.<\/p>\n<p>When franchisees maintain and uphold the brand&#8217;s identity, they often receive more robust support from the franchisor. This can come in the form of co-op advertising, greater marketing efforts targeting their specific region, or even prioritised supply chains.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20218 size-large\" title=\"image3\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-768x1024.jpg\" alt=\"McDonald's Golden Arches\" width=\"696\" height=\"928\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-768x1024.jpg 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-225x300.jpg 225w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-1152x1536.jpg 1152w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-150x200.jpg 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-300x400.jpg 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-600x800.jpg 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-696x928.jpg 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-1068x1424.jpg 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-315x420.jpg 315w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3-630x840.jpg 630w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image3.jpg 1200w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"consistency-the-lifeline-of-franchising\"><\/span>Consistency: The Lifeline of Franchising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Franchisees buy into not just a business model but also a brand. Whether it&#8217;s Costa Coffee&#8217;s consistent cafe layout or <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/opening-a-dominos-franchise\/\" target=\"_blank\" rel=\"noopener\">Domino\u2019s<\/a> commitment to a delivery promise, these standards, outlined in their brand guidelines examples, fortify the brand&#8217;s DNA.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-role-of-brand-guidelines-in-franchises\"><\/span>The Role of Brand Guidelines in Franchises<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In franchising, brand guidelines function as a blueprint. For instance:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/fitness-franchises\/\" target=\"_blank\" rel=\"noopener\">A fitness franchise<\/a> might have specific brand assets detailing the equipment layout, the interior&#8217;s colour scheme, and even the playlist.<\/li>\n<li><a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/food-franchises\/\" target=\"_blank\" rel=\"noopener\">A fast-food chain<\/a> would provide guidelines on packaging, food presentation, customer service protocols, and uniform styles. This is why a <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-start-a-burger-king-franchise\/\" target=\"_blank\" rel=\"noopener\">Burger King<\/a> Whopper looks and tastes consistent, regardless of location.<\/li>\n<\/ul>\n<p>Adhering to these guidelines is crucial. It ensures that the franchisee leverages the established reputation of the brand, ensuring customer loyalty and business success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"find-excellent-brand-identity-at-franchise-local\"><\/span>Find Excellent Brand Identity at Franchise Local<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brand identity is the heartbeat of a brand, shaping how it&#8217;s perceived, remembered, and endorsed. In the realm of franchising, it not only sets the stage for customer experiences but profoundly impacts the success trajectory of the franchisee.<\/p>\n<p>At <a href=\"https:\/\/www.franchiselocal.co.uk\/\" target=\"_blank\" rel=\"noopener\">Franchise Local<\/a>, we understand the importance of franchise brand consistency and the depth of brand DNA. Whether you&#8217;re an aspiring franchisee or a business looking to franchise, comprehending and investing in a strong brand identity is foundational.<\/p>\n<p>Dive deeper into our <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/franchising-tips-and-advice\/\" target=\"_blank\" rel=\"noopener\">Tips and Advice blog<\/a> to glean insights into the ever-evolving world of franchising. For those keen on understanding the intricacies of this business model, our info-stuffed <a href=\"https:\/\/www.franchiselocal.co.uk\/ultimate-guide-to-franchising\/\" target=\"_blank\" rel=\"noopener\">Ultimate Guide<\/a> is a treasure trove of information.<\/p>\n<p>From <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/automotive-franchises\/\" target=\"_blank\" rel=\"noopener\">Automotive<\/a> to <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/retail-franchises\/\" target=\"_blank\" rel=\"noopener\">Retail<\/a>, we cater to many <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/\" target=\"_blank\" rel=\"noopener\">industries<\/a>, shedding light on the specifics of each helping you find the perfect fit. And, if you&#8217;re still pondering the advantages of hopping onto the franchising bandwagon, our blog on <a href=\"https:\/\/www.franchiselocal.co.uk\/news\/advantages-disadvantages-of-franchising\/\" target=\"_blank\" rel=\"noopener\">The Advantages and Disadvantages of Franchising<\/a> encapsulates it succinctly.<\/p>\n<p>Embark on your franchising journey with confidence, armed with knowledge, and poised for success with Franchise Local by your side.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the vast panorama of today&#8217;s competitive market, every business strives to stand out. Yet, only a few leave an indelible mark on the consumer&#8217;s mind. Franchisees may wonder, what separates these successful brands from the rest? It&#8217;s their identity\u2014a perfect concoction of visuals, values, and voice. This is what brand identity encapsulates: a unique [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":20216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1467],"tags":[],"class_list":["post-20213","post","type-post","status-publish","format-standard","has-post-thumbnail","category-franchise-information"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2023\/10\/image2.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/20213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=20213"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/20213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/20216"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=20213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=20213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=20213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}