{"id":23889,"date":"2025-01-02T15:00:35","date_gmt":"2025-01-02T15:00:35","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=23889"},"modified":"2025-01-02T14:12:39","modified_gmt":"2025-01-02T14:12:39","slug":"at-st-josephs-our-team-do-not-cold-call","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/at-st-josephs-our-team-do-not-cold-call\/","title":{"rendered":"At St Josephs – Our Team Do \u2018NOT\u2019 Cold Call."},"content":{"rendered":"Reading Time: <\/span> < 1<\/span> minute<\/span><\/span>

We have \u2018HOT\u2019 incoming client leads from our national \u201cTV Advertising\u201d!<\/strong><\/h3>\n

HOW DOES A TV ADVERT IMPROVE SALES?<\/strong><\/p>\n

When asked, \u201cIn which, if any, of the following places are you most likely to find advertising that is most trusted?\u201d TV advertising scored 42%, with Newspapers trailing with only 13% and YouTube with a tiny 6%.<\/p>\n

As we watch content across all our screens, the lines between TV and online advertising converge. The truth is that TV is still the king regarding returns on investment, brand awareness and brand recall.<\/p>\n

\u201cTV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV adverts still average four times the sales lift of digital.\u201d<\/p>\n

THE LATEST TV WATCHING STATS<\/strong><\/p>\n

In 2024, we watched 2h, 41m of broadcaster TV each day.<\/p>\n

BVOD (Broadcaster Video on Demand) represents 28% of all broadcaster TV viewing for 16-34s<\/p>\n

TV advertising accounted for 84% of the video advertising we saw each day in 2024, and 56% for 16-34s.<\/p>\n

Yes, TV advertising can still be an effective marketing tool in 2025:\u00a0<\/strong><\/p>\n

    \n
  • Reach<\/strong><\/li>\n<\/ul>\n

    TV ads can reach a large and diverse audience.\u00a0In 2024, TV ads accounted for 84% of all video ads.\u00a0In the US, 47% of adults surveyed between 2022 and 2023 said they had seen TV ads in the previous four weeks.<\/p>\n

      \n
    • Credibility<\/strong><\/li>\n<\/ul>\n

      TV is considered a reliable source of advertising.\u00a0It’s highly regulated by bodies like the Advertising Standards Authority (ASA).<\/p>\n

        \n
      • Trust<\/strong><\/li>\n<\/ul>\n

        Viewers trust local broadcast news, and that trust extends to brands that advertise alongside it.<\/p>\n

          \n
        • Frame of mind<\/strong><\/li>\n<\/ul>\n

          Audiences are in a different frame of mind when watching TV than when scrolling through social media.\u00a0This can make them more likely to pay attention to and remember the message.<\/p>\n","protected":false},"excerpt":{"rendered":"

          We have \u2018HOT\u2019 incoming client leads from our national \u201cTV Advertising\u201d! HOW DOES A TV ADVERT IMPROVE SALES? When asked, \u201cIn which, if any, of the following places are you most likely to find advertising that is most trusted?\u201d TV advertising scored 42%, with Newspapers trailing with only 13% and YouTube with a tiny 6%. […]<\/p>\n","protected":false},"author":8,"featured_media":23893,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[934,1597],"tags":[],"class_list":["post-23889","post","type-post","status-publish","format-standard","has-post-thumbnail","category-professional-services","category-st-josephs"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2025\/01\/Picture1.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/23889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=23889"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/23889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/23893"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=23889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=23889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=23889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}