{"id":24802,"date":"2025-04-01T16:00:58","date_gmt":"2025-04-01T15:00:58","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=24802"},"modified":"2025-04-01T13:56:55","modified_gmt":"2025-04-01T12:56:55","slug":"how-a-careyourway-franchisee-built-a-1m-turnover-business-in-their-first-year","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/how-a-careyourway-franchisee-built-a-1m-turnover-business-in-their-first-year\/","title":{"rendered":"How a CareYourWay franchisee built a \u00a31m+ turnover business in their first year"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-a-careyourway-franchisee-built-a-1m-turnover-business-in-their-first-year\/#from-nursing-to-entrepreneurship\" >From nursing to entrepreneurship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-a-careyourway-franchisee-built-a-1m-turnover-business-in-their-first-year\/#why-careyourways-values-were-the-perfect-fit\" >Why CareYourWay\u2019s values were the perfect fit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-a-careyourway-franchisee-built-a-1m-turnover-business-in-their-first-year\/#hitting-the-ground-running-as-careyourways-first-ever-franchisees\" >Hitting the ground running as CareYourWay\u2019s first-ever franchisees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-a-careyourway-franchisee-built-a-1m-turnover-business-in-their-first-year\/#growth-beyond-their-biggest-expectations\" >Growth beyond their biggest expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-a-careyourway-franchisee-built-a-1m-turnover-business-in-their-first-year\/#watching-the-careyourway-family-grow\" >Watching the CareYourWay family grow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-a-careyourway-franchisee-built-a-1m-turnover-business-in-their-first-year\/#looking-ahead-to-an-incredibly-bright-future\" >Looking ahead to an incredibly bright future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-a-careyourway-franchisee-built-a-1m-turnover-business-in-their-first-year\/#ready-to-start-your-careyourway-journey\" >Ready to start your CareYourWay journey?<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><strong>Owning a CareYourWay franchise presents an unparalleled opportunity for delivering not only a life-affirming positive impact on your community, but also strong financial success.<\/strong><\/p>\n<p>An ideal showcase of this potential is the rapid ascent of CareYourWay Hertfordshire, owned by husband-and-wife duo Shahid Shoeb and Sobia Farooq.<\/p>\n<p>With the demand for genuinely compassionate, quality home care services continuing to rise, they were perfectly positioned to capitalise after launching in September 2022.<\/p>\n<p>In their first year alone, Sobia and Shahid\u2019s franchise achieved a turnover of more than \u00a31 million.<\/p>\n<p>This surpassed all their business plan expectations, proving that with the right dedication and support, amazing success is possible with us.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"from-nursing-to-entrepreneurship\"><\/span><strong>From nursing to entrepreneurship<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sobia\u2019s background in healthcare put the foundations in place for her transition into home care franchising.<\/p>\n<p>After leaving school, Sobia went straight into training as an adult nurse. Following her graduation, she spent several years working as a cardiac nurse and within the community, before going on to complete a Master\u2019s degree in specialist community public health nursing.<\/p>\n<p>\u201cWhen COVID hit, I was out there vaccinating people, despite the risks,\u201d Sobia recalls. \u201cThis reinforced my passion for looking after people and making a real difference in my community.<\/p>\n<p>Her husband, Shahid, agreed. He saw how hard Sobia was working in the NHS, with exhausting days and endless late nights, and encouraged her to consider a different path.<\/p>\n<p>\u201cHe gave me the belief that I could do something on a bigger scale, where I could really make a difference.\u201d<\/p>\n<p>Those conversations planted the seed that would eventually grow into their own CareYourWay Hertfordshire \u2013 but not before exploring other franchisors along the way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"why-careyourways-values-were-the-perfect-fit\"><\/span><strong>Why CareYourWay\u2019s values were the perfect fit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sobia and Shahid explored several other home care business opportunities, but were left unimpressed by them all.<\/p>\n<p>\u201cOther franchises didn\u2019t care about our background, experience, or values \u2013 only if we had the money to invest,\u201d explains Sobia.<\/p>\n<p>\u201cIt meant that if another franchisee joined who didn\u2019t share our core values, and set up next to us, they would harm our reputation. That just didn\u2019t sit right with me. For us, care is about real people and real lives, not just business numbers.<\/p>\n<p>\u201cCareYourWay stood out immediately when we spoke to them. They took the time to get to know us and understand exactly why we wanted to do this. It was clear they had a genuine passion for care, and that\u2019s exactly what we wanted to be part of.<\/p>\n<p>\u201cBeing a family-run business was really important to us, too. They were the sort of company values I wanted to gravitate to, and that&#8217;s exactly how we felt as soon as we met them.<br \/>\n\u201cWe never met anyone else after that!\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"hitting-the-ground-running-as-careyourways-first-ever-franchisees\"><\/span><strong>Hitting the ground running as CareYourWay\u2019s first-ever franchisees<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CareYourWay Hertfordshire officially opened its doors in September 2022, becoming the very first franchise to join our burgeoning network.<\/p>\n<p>As Sobia experienced first-hand, one of the biggest advantages of this was the ability for her and Shahid to tap into an established brand and proven business model.<br \/>\n\u201cWith a franchise, you have everything you need ready to go \u2013 from marketing, branding, and experienced support,\u201d Sobia explains.<\/p>\n<p>\u201cI\u2019m not a branding expert by any stretch, but I don\u2019t have to be because the head office team provides everything \u2013 and it\u2019s all beautiful! And if I ever have new marketing ideas, I just let them know and they bring it to life.\u201d<\/p>\n<p>Sobia has found the ongoing support we provide invaluable, too.<\/p>\n<p>\u201cI would have no idea where to start a new care business from scratch, because it\u2019s a completely different skill set, mindset, scale, everything.<\/p>\n<p>\u201cI like to think of being a franchise as having an umbrella over us. It doesn\u2019t matter whether it\u2019s day one, or two-and-a-half years in, I can always pick up the phone and get the guidance I need. That kind of support makes a huge difference in keeping the business running smoothly.\u201d<\/p>\n<p>Remarkably, Sobia and Shahid secured their first client within days of opening. It happened so quickly that the head office team was still on-site assisting with the business setup.<br \/>\nAlthough this was a great achievement in itself, it was just a sign of the phenomenal things to come for their business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"growth-beyond-their-biggest-expectations\"><\/span><strong>Growth beyond their biggest expectations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CareYourWay Hertfordshire has seen extraordinary growth since their launch, hitting their business plan goals way ahead of schedule.<\/p>\n<p>They met their six-month target for care hours within the first month of opening, and by the end of year one, they had generated a turnover north of \u00a31 million.<\/p>\n<p>\u201cWe\u2019ve been on a constant upward trajectory since day one,\u201d Sobia says. \u201cWe put in the hard work, we do what we need to do, we\u2019re consistent, and we never take our foot off the pedal \u2013 a mindset we\u2019ve had from the very start.<\/p>\n<p>They are now providing over 6,500 care hours per month to 60 clients \u2013 a phenomenal achievement less than three years into the business.<br \/>\nAnd there\u2019s no sign of their growth slowing down.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"watching-the-careyourway-family-grow\"><\/span><strong>Watching the CareYourWay family grow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As our maiden franchisees, Sobia and Shahid have had the unique experience of watching our franchise network expand from the outset.<\/p>\n<p>\u201cIt\u2019s so lovely seeing new franchisees join and flourish,\u201d Sobia explains. \u201cWe\u2019re all from different backgrounds, so we learn so much from each other, we share our experiences, and it just feels like one big family.<\/p>\n<p>\u201cSeeing CareYourWay grow so quickly is so exciting, because we know we were part of something from the very beginning.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"looking-ahead-to-an-incredibly-bright-future\"><\/span><strong>Looking ahead to an incredibly bright future<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The future for CareYourWay Hertfordshire is full of exciting goals and aspirations. Sobia has a long term vision for the business and is deeply passionate about its continued success.<\/p>\n<p>\u201cMy main goal is to achieve an Outstanding CQC rating, just like head office,\u201d she says. \u201cWe also want to continue growing at a healthy and sustainable rate, while maintaining a happy workforce and ensuring our clients receive the best care possible.<\/p>\n<p>\u201cWe want to keep making a difference every single day and ensure clients have the time of their lives every time our carers visit.\u201d<\/p>\n<p>Shahid envisions a potential sale in the next decade, but for Sobia, CareYourWay is a long-term commitment.<\/p>\n<p>\u201cI love this business too much to let it go \u2013 I don\u2019t think I could cope without it! I dream of my kids joining when they\u2019re grown up to make our franchise a real family business.\u201d<\/p>\n<p>Whatever the future brings for Sobia and Shahid, one thing is for sure: they are now recognised as a leading home care provider in Hertfordshire, as part of a brand that is rapidly gaining national recognition.<\/p>\n<p>And they are ready to show the way to replicating their incredible success to every franchisee who joins the CareYourWay family.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ready-to-start-your-careyourway-journey\"><\/span><strong>Ready to start your CareYourWay journey?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sobia and Shahid\u2019s journey proves that with the right mindset and unwavering commitment, incredible success with us is within reach.<\/p>\n<p>If you\u2019re passionate about making a difference in people\u2019s lives while building a thriving business, a CareYourWay franchise could be the perfect opportunity for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owning a CareYourWay franchise presents an unparalleled opportunity for delivering not only a life-affirming positive impact on your community, but also strong financial success. An ideal showcase of this potential is the rapid ascent of CareYourWay Hertfordshire, owned by husband-and-wife duo Shahid Shoeb and Sobia Farooq. With the demand for genuinely compassionate, quality home care [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":24803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1493,19],"tags":[],"class_list":["post-24802","post","type-post","status-publish","format-standard","has-post-thumbnail","category-careyourway","category-care-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2025\/04\/image00007-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/24802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=24802"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/24802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/24803"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=24802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=24802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=24802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}