{"id":24806,"date":"2025-04-03T15:00:47","date_gmt":"2025-04-03T14:00:47","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=24806"},"modified":"2025-04-03T13:47:04","modified_gmt":"2025-04-03T12:47:04","slug":"new-out-of-home-motorway-services-poster-campaign-launches-with-playful-twist","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/new-out-of-home-motorway-services-poster-campaign-launches-with-playful-twist\/","title":{"rendered":"New Out-of-Home Motorway Services Poster Campaign Launches with Playful Twist"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p><em>ChipsAway Brings Fun and Relatable Ads to Motorway Services, Highlighting Vehicle Repair Expertise<\/em><\/p>\n<p>Starting Monday, 7th April, ChipsAway is rolling out a fresh and fun out-of-home (OOH) advertising campaign across the UK\u2019s motorway services network. The new posters feature bold, engaging artwork that brings a light-hearted twist to the everyday bumps and scrapes drivers face on the road. With witty phrases like \u201cOh Walls!\u201d, \u201cScuffing Hell!\u201d, \u201cOh Bollards!\u201d and \u201cSon of a Ditch!\u201d, the campaign is designed to connect with drivers, showcasing the real-life situations where ChipsAway can step in to help repair their vehicles.<\/p>\n<p>In an effort to make the brand more relatable and approachable, this creative approach highlights the common scuffs, scratches, and minor vehicle damage that many drivers encounter. Each playful slogan brings attention to how ChipsAway\u2019s vehicle repair expertise can help customers restore their cars to their former glory.<\/p>\n<p>\u201cWe wanted to bring some humour into the everyday frustrations that drivers experience,\u201d said Rebecca de Chair, Group Marketing Manager (B2C division) at ChipsAway. \u201cOur new creative ads are all about showing that ChipsAway is here to help when those unfortunate scrapes happen, whether it\u2019s from a pesky bollard or an unexpected wall. Our goal is to resonate with drivers and make it clear that we\u2019re the go-to experts in fixing those everyday vehicle mishaps.\u201d<\/p>\n<p>The campaign will be featured prominently in motorway service stations, ensuring that drivers across the UK encounter the fun and memorable ads during their travels. In addition, the campaign will run as part of a wider paid social media strategy, expanding the message\u2019s reach across various social platforms. This dual approach aims to drive brand awareness and encourage those in need of vehicle repairs to visit ChipsAway.<\/p>\n<p>Drivers are encouraged to keep an eye out for the new ads at their local motorway services and to share their sightings on social media using the hashtag #OhBollards, adding an interactive element to the campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChipsAway Brings Fun and Relatable Ads to Motorway Services, Highlighting Vehicle Repair Expertise Starting Monday, 7th April, ChipsAway is rolling out a fresh and fun out-of-home (OOH) advertising campaign across the UK\u2019s motorway services network. The new posters feature bold, engaging artwork that brings a light-hearted twist to the everyday bumps and scrapes drivers face [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":24807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98,97],"tags":[],"class_list":["post-24806","post","type-post","status-publish","format-standard","has-post-thumbnail","category-chipsaway","category-automotive-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-03-134547.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/24806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=24806"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/24806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/24807"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=24806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=24806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=24806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}