{"id":25137,"date":"2025-05-15T12:00:03","date_gmt":"2025-05-15T11:00:03","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=25137"},"modified":"2025-05-15T09:15:42","modified_gmt":"2025-05-15T08:15:42","slug":"%f0%9f%8e%93-from-franchisee-to-mentor-steve-axtells-15-year-journey-with-itseeze","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/%f0%9f%8e%93-from-franchisee-to-mentor-steve-axtells-15-year-journey-with-itseeze\/","title":{"rendered":"\ud83c\udf93 From Franchisee to Mentor: Steve Axtell\u2019s 15-Year Journey with it\u2019seeze"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/%f0%9f%8e%93-from-franchisee-to-mentor-steve-axtells-15-year-journey-with-itseeze\/#%f0%9f%9a%80-a-proven-track-record-of-growth\" >\ud83d\ude80 A Proven Track Record of Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/%f0%9f%8e%93-from-franchisee-to-mentor-steve-axtells-15-year-journey-with-itseeze\/#%f0%9f%92%ac-why-mentorship-matters-in-franchising\" >\ud83d\udcac Why Mentorship Matters in Franchising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/%f0%9f%8e%93-from-franchisee-to-mentor-steve-axtells-15-year-journey-with-itseeze\/#hell-be-offering\" >He\u2019ll be offering:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/%f0%9f%8e%93-from-franchisee-to-mentor-steve-axtells-15-year-journey-with-itseeze\/#%f0%9f%a4%9d-strengthening-the-itseeze-network\" >\ud83e\udd1d Strengthening the it\u2019seeze Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/%f0%9f%8e%93-from-franchisee-to-mentor-steve-axtells-15-year-journey-with-itseeze\/#%f0%9f%8c%9f-looking-ahead\" >\ud83c\udf1f Looking Ahead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/%f0%9f%8e%93-from-franchisee-to-mentor-steve-axtells-15-year-journey-with-itseeze\/#%f0%9f%91%8b-interested-in-joining-the-itseeze-network\" >\ud83d\udc4b Interested in Joining the it\u2019seeze Network?<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>In the fast-paced world of digital marketing, consistency and innovation are rare qualities to find side by side \u2014 but Steve Axtell, one of it\u2019seeze\u2019s longest-standing franchisees, has managed to strike that balance for over 15 years.<\/p>\n<p>Now, after building a thriving regional business in the Northampton region, and earning the respect of colleagues across the network, Steve is stepping into a new role as a dedicated mentor for it\u2019seeze franchisees, offering insight, support, and guidance to both new and established members of the franchise family.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%f0%9f%9a%80-a-proven-track-record-of-growth\"><\/span><strong>\ud83d\ude80 A Proven Track Record of Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Steve launched his it\u2019seeze franchise back in the early days of the brand. Over the last decade and a half, he has successfully grown his territory through a combination of strategic networking, customer service excellence, and local reputation building. With hundreds of website clients across his area, Steve is a prime example of what long-term franchise success looks like.<\/p>\n<p>But success hasn\u2019t made him complacent. Steve has continually adapted to changes in the digital landscape \u2014 embracing social media marketing, exploring networking opportunites, and refining his client onboarding processes \u2014 all while maintaining the personalised support his clients love him for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%f0%9f%92%ac-why-mentorship-matters-in-franchising\"><\/span><strong>\ud83d\udcac Why Mentorship Matters in Franchising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Franchising is a unique business model. While franchisees benefit from the strength of a national brand and proven systems, launching and growing a local operation still requires personal effort, local knowledge, and an understanding of the industry.That\u2019s where someone like Steve can make all the difference.<\/p>\n<p>As a mentor, Steve will be on-hand to support new franchisees as they get established, helping them navigate early challenges like lead generation, product knowledge, and sales structure. But this role isn&#8217;t just about onboarding \u2014 Steve will also work with existing franchisees who are looking to grow, refine, or reinvigorate their businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"hell-be-offering\"><\/span><strong>He\u2019ll be offering:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>One-on-one mentoring sessions<\/li>\n<li>Insights on local marketing and sales<\/li>\n<li>Advice on client relationship management<\/li>\n<li>Proven workflows for successful onboarding<\/li>\n<li>Support on managing and scaling day-to-day operations<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%f0%9f%a4%9d-strengthening-the-itseeze-network\"><\/span><strong>\ud83e\udd1d Strengthening the it\u2019seeze Network<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The decision to formalise Steve\u2019s mentoring role reflects it\u2019seeze\u2019s broader commitment to building a collaborative and supportive network. By enabling franchisees to learn from one another, the brand empowers every region to grow more sustainably \u2014 with fewer growing pains and greater resilience.<\/p>\n<p>Alex Brook, Franchise Development Manager at it\u2019seeze, said:<\/p>\n<p>\u201cSteve\u2019s experience is invaluable. He\u2019s seen almost every challenge a franchisee might face \u2014 and solved it with a level head and smart thinking. We\u2019re delighted he\u2019s agreed to support others in the network. It\u2019s a win for everyone.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%f0%9f%8c%9f-looking-ahead\"><\/span><strong>\ud83c\udf1f Looking Ahead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As Steve takes on this new chapter, he\u2019s excited to pass on what he\u2019s learned \u2014 not just the \u2018how\u2019 of running a successful franchise, but the mindset that sustains long-term growth. It\u2019s a role that suits his calm, practical nature and his belief in the power of shared success.<\/p>\n<p>Whether it\u2019s helping someone convert their first lead or brainstorming ways to increase retention with an experienced franchisee, Steve is ready to give back to the network that\u2019s helped him thrive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%f0%9f%91%8b-interested-in-joining-the-itseeze-network\"><\/span><strong>\ud83d\udc4b Interested in Joining the it\u2019seeze Network?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With over 15 years of proven franchise growth and a mentor like Steve behind you, there&#8217;s never been a better time to join the it&#8217;seeze family. If you&#8217;re ready to start your own digital business \u2014 with all the support of a trusted national brand \u2014 we\u2019d love to talk.<\/p>\n<p>\ud83d\udc49 Find out more about becoming a franchisee below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fast-paced world of digital marketing, consistency and innovation are rare qualities to find side by side \u2014 but Steve Axtell, one of it\u2019seeze\u2019s longest-standing franchisees, has managed to strike that balance for over 15 years. Now, after building a thriving regional business in the Northampton region, and earning the respect of colleagues across [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":25141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,35],"tags":[],"class_list":["post-25137","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spoton-net","category-computer-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2025\/05\/Spoton-Profile-Images-68-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=25137"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/25141"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=25137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=25137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=25137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}