{"id":25307,"date":"2025-06-13T08:00:09","date_gmt":"2025-06-13T07:00:09","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=25307"},"modified":"2025-06-12T13:10:55","modified_gmt":"2025-06-12T12:10:55","slug":"activ-marketing-launches-what-is-franchising-education-series-for-world-franchise-day","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/activ-marketing-launches-what-is-franchising-education-series-for-world-franchise-day\/","title":{"rendered":"activ Marketing Launches \u2018What is Franchising?\u2019 Education Series for World Franchise Day"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Cardiff, UK \u2014 11 June 2025 activ Marketing, a leading UK-based marketing franchise network, has launched a new educational video series titled \u201cWhat is Franchising?\u201d in celebration of World Franchise Day. The series aims to highlight the world of franchising to the general public by answering fundamental questions and breaking down misconceptions around the franchise model.<\/p>\n<p>The campaign comes off the back of a street-interview project led by activ\u2019s team in central Cardiff, where many locals were asked if they could explain what a franchise was. The results were telling with around 1 in 10 respondents able to give an accurate answer, despite franchising being a \u00a319.1 billion pound growing industry.<\/p>\n<p>\u201cIt didn\u2019t come as a huge surprise that so many people &#8211; especially younger demographics &#8211; weren\u2019t sure what franchising actually is\u201d said Katie Bullon, CEO, at activ Marketing. \u201cBut it really just shows there\u2019s still a lot of work to be done in raising awareness of the brilliant things franchising can do for entrepreneurs across the globe. That\u2019s exactly what this new video series is all about &#8211; making the concept more accessible, relatable, and inspiring.\u201d<\/p>\n<p>The video series is now live and available to watch on activ Marketing\u2019s website here and on activ Marketing\u2019s socials.<\/p>\n<p>The recently launched episode &#8211; alongside the upcoming episodes &#8211; with short-form explainer content, real-world analogies, and on-the-street commentary, the campaign hopes to inspire a new generation of aspiring entrepreneurs to explore franchising as a viable and exciting path into business ownership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cardiff, UK \u2014 11 June 2025 activ Marketing, a leading UK-based marketing franchise network, has launched a new educational video series titled \u201cWhat is Franchising?\u201d in celebration of World Franchise Day. The series aims to highlight the world of franchising to the general public by answering fundamental questions and breaking down misconceptions around the franchise [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":25308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1586,1552],"tags":[],"class_list":["post-25307","post","type-post","status-publish","format-standard","has-post-thumbnail","category-activ-digital","category-sales-marketing"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2025\/06\/image0-2-scaled.jpeg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=25307"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/25308"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=25307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=25307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=25307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}