{"id":25488,"date":"2025-07-07T10:00:00","date_gmt":"2025-07-07T09:00:00","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=25488"},"modified":"2025-07-07T09:38:33","modified_gmt":"2025-07-07T08:38:33","slug":"cruising-to-success-how-70-franchisees-set-sail-for-smarter-selling","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/cruising-to-success-how-70-franchisees-set-sail-for-smarter-selling\/","title":{"rendered":"Cruising to Success: How 70 Franchisees Set Sail for Smarter Selling"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Over 70 travel consultants from The Travel Franchise \/ Not Just Travel set sail last weekend on a seven-night voyage aboard Fred Olsen\u2019s Borealis, marking the company\u2019s fifth – and largest ever – Seminar at Sea<\/strong>: a dynamic blend of immersive learning and first-hand insight into the cruise industry.<\/p>\n

Departing from the UK and cruising through the breathtaking Norwegian fjords, this was no ordinary training event.<\/p>\n

With co-founder Steve Witt onboard, this milestone sailing delivered expert-led sessions, supplier insights and practical experiences \u2013 all designed to help consultants deepen their cruise knowledge and grow sales in one of travel\u2019s most profitable sectors.<\/p>\n

Two cruise experts \u2013 NJT Head of Commercial Clare Cruise and Senior Cruise Business Development Manager Duncan Croucher \u2013 led many of the sessions.<\/p>\n

\u201cWe\u2019ve had the most amazing time onboard 2025\u2019s Seminar at Sea hosted by Fred Olsen,\u201d said consultants Ian and Richard. \u201cWe\u2019ve learnt so much and can\u2019t wait to put it into action and take our business to the next level.\u201d<\/p>\n

Consultants Craig and Kylie were also blown away by the experience \u2013 and won a free cruise for booking the most cruise holidays while onboard. After just seven months in the business, the couple have already doubled their cruise bookings, crediting the company\u2019s training, motivation and support.<\/p>\n

\u201cOur Seminar at Sea is about more than just understanding cruise \u2014 it\u2019s about thriving in cruise,\u201d said Croucher. \u201cAnd there\u2019s no better classroom than the ship itself.\u201d<\/p>\n

Throughout the week, consultants took part in:<\/strong><\/h3>\n
    \n
  • Masterclasses<\/strong> on cruise marketing, customer engagement and retention<\/li>\n
  • Workshops<\/strong> hosted by Fred Olsen<\/li>\n
  • Practical learning<\/strong> through the onboard product experience<\/li>\n
  • Black-tie networking events<\/strong> with fellow consultants and travel experts<\/li>\n<\/ul>\n

    With the cruise sector continuing to boom \u2013 and attracting high levels of repeat clients \u2013 this immersive learning trip equipped franchisees with the tools and confidence to dramatically grow their cruise sales.<\/p>\n

    \u201cThis event shows exactly how we support our network,\u201d said co-founder Steve Witt. \u201cIt\u2019s about providing not just training, but unforgettable opportunities that inspire real business growth.\u201d<\/p>\n

    The Seminar at Sea is just one of many exclusive learning experiences offered by The Travel Franchise \u2013 part of its mission to combine expert education with industry-leading support and a vibrant, connected community.<\/p>\n

    It recently announced that it would be taking some of its Elite consultants to Japan and Mauritius<\/strong> this autumn \u2013 a trip included in the Elite franchise package<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Over 70 travel consultants from The Travel Franchise \/ Not Just Travel set sail last weekend on a seven-night voyage aboard Fred Olsen\u2019s Borealis, marking the company\u2019s fifth – and largest ever – Seminar at Sea: a dynamic blend of immersive learning and first-hand insight into the cruise industry. Departing from the UK and cruising […]<\/p>\n","protected":false},"author":8,"featured_media":25489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1490,223],"tags":[],"class_list":["post-25488","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-travel-franchise","category-leisure-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2025\/07\/SAS-cruise-Fred-Olsen-T144806.945-1.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=25488"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/25489"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=25488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=25488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=25488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}