{"id":25575,"date":"2025-07-16T14:00:29","date_gmt":"2025-07-16T13:00:29","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=25575"},"modified":"2025-07-16T12:25:09","modified_gmt":"2025-07-16T11:25:09","slug":"why-90-of-business-websites-fail-and-how-to-fix-yours","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/why-90-of-business-websites-fail-and-how-to-fix-yours\/","title":{"rendered":"Why 90% of Business Websites Fail (And How to Fix Yours)"},"content":{"rendered":"Reading Time: <\/span> < 1<\/span> minute<\/span><\/span>

Recent stats this month show that a large percentage of business websites, estimated between 80% and 90%, are considered ineffective or fail to achieve their intended goals.<\/p>\n

\"ScreenshotThis means they don’t generate leads, sales, or engagement, despite having a visually appealing design. A significant portion of these websites fail within the first 120 days of launch. They fail because they lack effective content. Effective content is what the Website Design Partnership delivers with the help of AI to its clients, making their sites 100% more effective. Content is king and that is what separates us from other website franchises that can not deliver effective website to their clients. No other website franchise delivers effective content for their clients.<\/p>\n

\"ScreenshotEffective content means headlines that grab a visitor’s attention with pictures and videos that keep their interest and deliver their requirements, followed by stories that make them memorable and call them into action. Effective content can make all the difference between a website that fails and one that will deliver more contacts and more sales. This is what we tech you to deliver at The Website Design Partnership.<\/p>\n

Content is crucial for websites because it attracts visitors, communicates a brand’s message, and ultimately drives conversions. High-quality content helps websites rank higher in search results (SEO), engages users, and builds trust and credibility with the audience. It’s the foundation for a successful online presence, impacting everything from traffic generation to customer loyalty. Lastly, does your website have exciting, engaging videos on any of its pages?<\/p>\n

The use of video has arguably become the most effective content tool for websites<\/p>\n

Videos must be used on your home page to lead site visitors on a journey through your website.<\/p>\n

\"ScreenshotCaptivating content clips help to tell the story of your business, provide quick access to key information, and keep people on your website longer.<\/p>\n

They also make your brand more trustworthy and boost the authority of your company.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recent stats this month show that a large percentage of business websites, estimated between 80% and 90%, are considered ineffective or fail to achieve their intended goals. This means they don’t generate leads, sales, or engagement, despite having a visually appealing design. A significant portion of these websites fail within the first 120 days of […]<\/p>\n","protected":false},"author":8,"featured_media":25577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,1617],"tags":[],"class_list":["post-25575","post","type-post","status-publish","format-standard","has-post-thumbnail","category-computer-franchises","category-website-design-partnership"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-11-at-16.15.34.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=25575"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/25577"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=25575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=25575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=25575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}