{"id":25809,"date":"2025-08-15T08:00:14","date_gmt":"2025-08-15T07:00:14","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=25809"},"modified":"2025-08-13T13:52:24","modified_gmt":"2025-08-13T12:52:24","slug":"itzhome-launches-master-franchise-opportunity-in-australia-following-successful-uk-rollout","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/itzhome-launches-master-franchise-opportunity-in-australia-following-successful-uk-rollout\/","title":{"rendered":"Itzhome Launches Master Franchise Opportunity in Australia Following Successful UK Rollout"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/itzhome-launches-master-franchise-opportunity-in-australia-following-successful-uk-rollout\/#a-trusted-model-built-for-scale\" >A Trusted Model Built for Scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/itzhome-launches-master-franchise-opportunity-in-australia-following-successful-uk-rollout\/#why-australia\" >Why Australia?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/itzhome-launches-master-franchise-opportunity-in-australia-following-successful-uk-rollout\/#master-franchise-opportunity\" >Master Franchise Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/itzhome-launches-master-franchise-opportunity-in-australia-following-successful-uk-rollout\/#full-training-support\" >Full Training &amp; Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/itzhome-launches-master-franchise-opportunity-in-australia-following-successful-uk-rollout\/#global-growth-ahead\" >Global Growth Ahead<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Itzhome, a tech-powered home services platform backed by the 45-year legacy of Poppies Cleaning, is launching Master Franchise opportunities in Australia. Following a successful UK pilot and franchise launch in April 2025, Itzhome is now seeking experienced investors to lead its expansion across an estimated 120 territories nationwide.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-trusted-model-built-for-scale\"><\/span><strong>A Trusted Model Built for Scale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Itzhome combines app-based convenience with proven domestic service delivery, allowing homeowners to connect with trusted providers. The franchise model, refined through Poppies\u2019 decades of experience, demonstrated strong demand and operational efficiency during its 2024\u20132025 pilot.<\/p>\n<p>With Poppies\u2019 successful UK model as a blueprint, Itzhome is now scaling across the UK and into international markets including Australia, Canada, New Zealand, and Ireland.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"why-australia\"><\/span><strong>Why Australia?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Australia\u2019s demand for reliable, on-demand home services is growing rapidly. Consumers increasingly seek digital solutions for domestic tasks, creating ideal conditions for Itzhome\u2019s tech-enabled model.<\/p>\n<p><strong><em>Key Market Stats (ABS, 2020):<\/em><\/strong><\/p>\n<ul>\n<li><strong>Total households:<\/strong> 9.96 million<\/li>\n<li><strong>Target households (Top 3 income quartiles):<\/strong> 5.98 million (~60%)\n<ul>\n<li>3rd Quartile ($60k\u2013$88k): 1.99 million<\/li>\n<li>4th Quartile ($88k\u2013$116k): 1.99 million<\/li>\n<li>5th Quartile (Above $116k): 1.99 million<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Following the UK strategy of <strong>50,000 households per territory<\/strong>, Itzhome estimates <strong>120 profitable territories<\/strong> in Australia\u2014mirroring the UK\u2019s 252 territories for a larger population of 68 million.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"master-franchise-opportunity\"><\/span><strong>Master Franchise Opportunity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Australian Master Franchisee will receive:<\/p>\n<ul>\n<li><strong>Exclusive Rights:<\/strong> Full control to sell and manage 120 territories<\/li>\n<li><strong>Territory Sales Revenue:<\/strong> AUD $28,500 per territory; potential AUD $3.42 million total<\/li>\n<li><strong>Ongoing Royalties:<\/strong> 10% of gross revenue per franchise\n<ul>\n<li>Avg. franchise revenue: AUD $300,000<\/li>\n<li>Royalty per franchise: AUD $30,000\/year<\/li>\n<li>Full network potential: <strong>AUD $3.6 million\/year<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"full-training-support\"><\/span><strong>Full Training &amp; Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Master Franchisees will be backed by Itzhome\u2019s head office, with:<\/p>\n<ul>\n<li>Franchisee training and onboarding<\/li>\n<li>National and local marketing support<\/li>\n<li>Comprehensive app training and tech support<\/li>\n<li>Operational guidance and performance tracking tools<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"global-growth-ahead\"><\/span><strong>Global Growth Ahead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cWith the growing demand for tech-enabled home services, Australia is a perfect fit for our next phase,\u201d said Chris Wootton, Director of Itzhome. \u201cWe\u2019re looking for a committed Master Franchisee to bring our proven model to life across Australia.\u201d<\/p>\n<p>Opportunities are also open in New Zealand, Canada, Ireland, and additional global markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Itzhome, a tech-powered home services platform backed by the 45-year legacy of Poppies Cleaning, is launching Master Franchise opportunities in Australia. Following a successful UK pilot and franchise launch in April 2025, Itzhome is now seeking experienced investors to lead its expansion across an estimated 120 territories nationwide. A Trusted Model Built for Scale Itzhome [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":25810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1555,1619],"tags":[],"class_list":["post-25809","post","type-post","status-publish","format-standard","has-post-thumbnail","category-home-services","category-itzhome"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2025\/08\/latest-news-2.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=25809"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/25809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/25810"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=25809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=25809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=25809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}