{"id":27396,"date":"2026-02-21T13:00:33","date_gmt":"2026-02-21T13:00:33","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=27396"},"modified":"2026-02-20T18:31:11","modified_gmt":"2026-02-20T18:31:11","slug":"building-a-compassionate-extra-help-franchise-in-plymouth-saltash","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/building-a-compassionate-extra-help-franchise-in-plymouth-saltash\/","title":{"rendered":"Building a Compassionate Extra Help Franchise in Plymouth & Saltash"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>

Introducing Lulu Kuliabko\u2026<\/b><\/h4>\n

When you meet Luda Kuliabko,\u00a0 <\/b>known to everyone as \u2018Lulu\u2019, you immediately sense her warmth and genuine desire to help others \u2013 traits that are right at the heart of her successful Extra Help franchise in Plymouth & Saltash. For almost ten years, Lulu has been building an Extra Help<\/p>\n

home-help franchise that\u2019s rooted in compassion and care. From helping elderly clients with shopping <\/strong>and providing companionship<\/strong>, to supporting busy parents and household chores, Lulu and her team tailor their support to meet people\u2019s daily needs.<\/p>\n

Originally from Ukraine, Lulu met her future husband there in 2012 and relocated to England. With a desire to live by the sea, they initially lived in Exeter before settling in Plymouth.<\/p>\n

\u201cI wanted to be close to the sea,\u201d Lulu says. \u201cI didn\u2019t quite realise how cold the ocean would be, but Plymouth more than makes up for it with its beautiful views and amazing places to explore, especially with my little dog, Banjo.\u201d<\/em><\/p>\n

Strength through adversity<\/b><\/h4>\n

Lulu still has close family in Ukraine, including her mum and elderly sister, whose lives are deeply affected by the ongoing war.<\/p>\n

\u201cMy mum does a lot of charity work to support the front line,\u201d Lulu explains. \u201cTogether with other women, she cooks and preserves food to send to soldiers. They are feeding and supporting our protectors \u2013 true heroes!\u201d<\/em><\/p>\n

Lulu\u2019s sister lives in Odesa, a city that has faced constant attacks and long periods without power or water but, despite the danger, she refuses to leave.<\/p>\n

When Russia\u2019s full invasion of Ukraine began in 2022, Lulu experienced a particularly difficult and emotional period in her life.<\/p>\n

\u201cI was crying every day, sometimes ten times a day \u2013 for three months!\u201d she says. \u201cIt was heartbreaking and incredibly hard to stay focused, but I knew I had to stay strong for my family.\u201d<\/em><\/p>\n

However, despite the ongoing anguish over her family\u2019s safety, she continued to grow her Extra Help franchise, drawing strength from her community.<\/p>\n

\u201cThe support I received from Plymouth and Saltash was overwhelming,\u201d she says. \u201cThe kindness, love and sense of safety I felt is something I\u2019ll never forget.\u201d<\/em><\/p>\n

Finding the right opportunity<\/b><\/h4>\n

Lulu\u2019s parents had always encouraged her to study hard and reach her full potential. She explains:<\/p>\n

\u201cMy parents were very strict \u2013 my sisters and I always had to be the best at school. While others were enjoying free time, we were studying. At the time it felt tough, but now I\u2019m incredibly grateful. They raised us to be responsible, respectful, and hardworking\u201d.<\/em><\/p>\n

Lulu had studied for eight years at college and university in Ukraine and already run her own business before moving to the UK. Although further studying at an English university was an option, she preferred to take a different path. She decided to search for a business opportunity and, when she discovered Extra Help, everything seemed to click into place. She purchased the existing franchise in Plymouth and Saltash, which she says enabled her to grow her business more quickly and confidently.<\/p>\n

Building the business<\/b><\/h4>\n

When Lulu took over Extra Help Plymouth & Saltash, the franchise mainly focused on cleaning. As her confidence grew, she expanded her offering to include a range of daily support services, such as companionship, meal preparation <\/strong>and transport to appointments and social activities<\/strong>, and began working closely with Social Services. She says this was one of the best decisions she ever made.<\/p>\n

Today, Lulu works with GP prescribers, hospital discharge teams, physiotherapists, supported accommodation providers and organisations such as, and this growth that has brought her both professional and personal rewards.<\/p>\n

A reputation built on compassion<\/b><\/h4>\n

Lulu believes that her home-help franchise\u2019s strong, local reputation is attributed to how her clients are treated.<\/p>\n

\u201cEvery client is individual and special,\u201d she says. \u201cWe listen, we respect them, and we genuinely care.\u201d<\/em><\/p>\n

She also ensures that these same values are instilled in her team of home-helpers.<\/p>\n

\u201cI always try to go above and beyond, and only look for kind, caring and responsible people to work with me. My team has been my biggest support over the years,\u201d<\/em> she says.<\/p>\n

Lulu\u2019s high standards are maintained through daily communication, training, spot checks and regular conversations with clients.<\/p>\n

Keys to success<\/b><\/h4>\n

Lulu believes that, while hard work and dedication are essential in building a successful home-help franchise, Extra Help\u2019s business model and ongoing support are the keys to her success.<\/p>\n

\u201cExtra Help is a unique and brilliant business model,\u201d she says. \u201cThe support from their Head Office over the years has always helped me make the right decisions and choose the right path.\u201d<\/em><\/p>\n

Every day is different<\/b><\/h4>\n

Lulu says there\u2019s no such thing as a typical day in the life of an Extra Help home-help franchise owner, and that\u2019s what she loves the most about it. Every day brings different challenges and rewards, and Lulu thrives on that variety.<\/p>\n

\u201cI enjoy busy, stressful days full of rushing around, but I also value quieter office days when I can focus on new ideas and projects,\u201d<\/em> she says.<\/p>\n

What matters most<\/b><\/h4>\n

While financial stability is important, people remain at the heart of Lulu\u2019s Extra Help home-help franchise.<\/p>\n

\u201cHearing positive feedback from clients is like music to my ears,\u201d Lulu says. \u201cSeeing real changes in people\u2019s lives when we step into their homes is incredibly powerful.\u201d<\/em><\/p>\n

This dedication was recognised at the Extra Help Franchisee Conference last October, where Extra Help Plymouth & Saltash won the Compassion Award<\/strong>, based entirely on client feedback. Lulu\u2019s team also received the Extra Help Strength Award in 2023.<\/strong><\/p>\n

\u201cMy staff truly deserved that recognition for the help and assistance they deliver every single day,\u201d<\/em> says Lulu.<\/p>\n

Looking Ahead<\/b><\/h4>\n

Despite personal worries about loved ones abroad, Lulu continues to lead with positivity and determination. Her Extra Help home-help franchise\u00a0has become a trusted part of daily life for many in her community, which is a testament to her resilience, kind heart and true entrepreneurial spirit.<\/p>\n

Joining Extra Help, Lulu says, was one of the best decisions she\u2019s ever made, as it offers real opportunities to improve your financial stability. She can\u2019t imagine her life without Extra Help now, as it means so much more to her than just a franchise business, it\u2019s a family.<\/p>\n

Looking to the future, Lulu is incredibly optimistic.<\/p>\n

\u201cI have so many plans to make the business even stronger and there\u2019s still so much more I want to achieve,\u201d<\/em> she says. \u201cI know this is going to be a very good year!\u201d<\/em><\/p>\n

Her advice to anyone considering the Extra Help home-help franchise opportunity is simple:<\/p>\n

\u201cDon\u2019t overthink it \u2013 just do it. You won\u2019t regret joining.\u201d<\/em><\/p>\n

Inspired by Lulu\u2019s journey?<\/b><\/h4>\n

If you\u2019re kind, compassionate and looking for a rewarding business that truly makes a difference, an Extra Help home-help franchise<\/strong> could be the perfect opportunity for you. You don\u2019t need a background in the home-help industry, just a genuine desire to help others and build a meaningful business within your own community.<\/p>\n","protected":false},"excerpt":{"rendered":"

Introducing Lulu Kuliabko\u2026 When you meet Luda Kuliabko,\u00a0 known to everyone as \u2018Lulu\u2019, you immediately sense her warmth and genuine desire to help others \u2013 traits that are right at the heart of her successful Extra Help franchise in Plymouth & Saltash. For almost ten years, Lulu has been building an Extra Help home-help franchise […]<\/p>\n","protected":false},"author":8,"featured_media":27399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,42],"tags":[],"class_list":["post-27396","post","type-post","status-publish","format-standard","has-post-thumbnail","category-extra-help","category-consultancy-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2026\/02\/Lulu-on-hoe-1-e1771612157962.png","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/27396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=27396"}],"version-history":[{"count":1,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/27396\/revisions"}],"predecessor-version":[{"id":27398,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/27396\/revisions\/27398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/27399"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=27396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=27396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=27396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}