{"id":29077,"date":"2026-03-31T16:30:03","date_gmt":"2026-03-31T15:30:03","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=29077"},"modified":"2026-04-07T17:02:16","modified_gmt":"2026-04-07T16:02:16","slug":"the-consumer-habits-franchisees-can-capitalise-on-in-2026","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/the-consumer-habits-franchisees-can-capitalise-on-in-2026\/","title":{"rendered":"The Consumer Habits Franchisees Can Capitalise on in 2026"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Franchise success is not just about hard work. It\u2019s about reading the market \u2013 and moving with it. Franchisees paying attention will thrive. The ones who don\u2019t? You can guess at the result.<\/p>\n

Karen Prewer, CEO of My Property Pros, shares the key trends shaping 2026 \u2013 and how franchisees, especially in the home services sector, can turn them into serious opportunity.<\/p>\n

Trust in Local Businesses is Rising<\/b><\/h4>\n

Customers are putting their trust back into local businesses. The 2026 Edelman Trust Barometer shows confidence in local brands is growing with trust in companies headquartered in \u201cmy country\u201d<\/em> far exceeding the average trust levels in foreign companies. People want to buy from someone they recognise. Someone accountable. Someone on their doorstep.<\/p>\n

That\u2019s why showing the person behind the brand matters more than ever. At My Property Pros, every franchisee is a local member of the community. Customers instantly know they\u2019re dealing with a trusted local exterior cleaning specialist. It\u2019s personal. It\u2019s professional. And it works.<\/p>\n

Sustainability Isn\u2019t Optional Anymore<\/b><\/h4>\n

Customers are asking better questions. They want outstanding results \u2013 but not at the planet or their wallet\u2019s expense.<\/p>\n

Franchisees entering the market in 2026 must align with brands that take sustainability seriously. Not token gestures. Not greenwashing. Real operational change. And where products simply don\u2019t have an environmentally friendly option without losing effectiveness \u2013 be clear on why.<\/p>\n

At My Property Pros, we\u2019ve embedded sustainability into our systems. Our services are centred around extending the life of properties, appealing to people looking to repair not replace. We use HSE-approved chemicals responsibly and professionally, and our focus is on compliance, safety, correct application and delivering high quality results.<\/p>\n

Behind it all is bespoke software that plans the day, cutting mileage, eliminating paperwork and creating efficiencies that benefit both franchisees and customers. It\u2019s smart business and it builds long-term trust.<\/p>\n

The Shift Away From DIY<\/b><\/h4>\n

Time is the new luxury. Between careers, family life and everyday pressures, homeowners simply don\u2019t have the hours to tackle every job themselves. They\u2019re choosing convenience. They\u2019re choosing expertise. They\u2019re choosing professionals.<\/p>\n

This is a huge opportunity.<\/p>\n

Franchisees who clearly showcase their services locally \u2013 and offer bundled packages \u2013 can remove multiple jobs from a customer\u2019s to-do list in one visit. For example, our roof cleaning service doesn\u2019t just remove damaging moss and algae. It can include gutter clearance and window cleaning too \u2013 leaving the entire property refreshed in one efficient, professional service. Maximum impact. Minimal hassle. Real value.<\/p>\n

Recommendations Carry More Weight Than Advertising<\/b><\/h4>\n

People trust people. Online reviews, testimonials and peer recommendations now influence buying decisions more than traditional advertising. Customers want proof. They want reassurance. They want to see real results.<\/p>\n

Franchisees who actively collect five-star reviews and showcase them across their website and social channels build credibility quickly.<\/p>\n

At My Property Pros, we support our franchisees with marketing guidance, channel development and proven systems to help them build a powerful local reputation rooted in genuine customer satisfaction. Trust fuels growth.<\/p>\n

Plan for Peak\u00a0<\/b><\/h4>\n

Customers don\u2019t think in \u201cbusy seasons\u201d.<\/em> They just expect excellence \u2013 delivered on time. That means franchisees must be ready.<\/p>\n

When evaluating a franchise opportunity, look for a model that allows you to scale quickly. The ability to train contractors or seasonal team members ensures you can meet demand without compromising quality.<\/p>\n

Some franchise brands may look at strategic promotions during quieter months to keep schedules full and cashflow consistent. Others, like us, have consistent year-round income but experience peaks when customers are prompted by a change in weather or an annual holiday \u2013 you can clean windows rain or shine but a golden ray through a pane of glass still brings a flurry of calls!<\/p>\n

At My Property Pros, we actively encourage franchisees to grow their teams and expand capacity \u2013 allowing more customers to benefit from our full range of exterior cleaning services.<\/p>\n

Smart planning creates year-round stability \u2013 we choose to take charge of filling our schedules rather than relying on customer enquiries to do it for us.<\/p>\n

The Bottom Line<\/b><\/h4>\n

2026 belongs to the adaptable. Consumers want trusted local experts. They want sustainable solutions. They want convenience. They want proof. And they want service without delay.<\/p>\n

Franchisees who align with these habits won\u2019t just survive \u2013 they\u2019ll scale.<\/p>\n

At My Property Pros, we\u2019ve built a proven, future-focused model that empowers franchisees to\u00a0capitalise on exactly these trends.<\/p>\n

If you\u2019re ready to build a business with freedom, pride and serious growth potential, now is the time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Franchise success is not just about hard work. It\u2019s about reading the market \u2013 and moving with it. Franchisees paying attention will thrive. The ones who don\u2019t? You can guess at the result. Karen Prewer, CEO of My Property Pros, shares the key trends shaping 2026 \u2013 and how franchisees, especially in the home services […]<\/p>\n","protected":false},"author":8,"featured_media":29459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,37],"tags":[],"class_list":["post-29077","post","type-post","status-publish","format-standard","has-post-thumbnail","category-my-window-cleaner","category-cleaning-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2026\/03\/Liam-and-Aidan_-4-scaled.webp","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/29077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=29077"}],"version-history":[{"count":1,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/29077\/revisions"}],"predecessor-version":[{"id":29079,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/29077\/revisions\/29079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/29459"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=29077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=29077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=29077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}