{"id":29247,"date":"2026-04-07T15:39:14","date_gmt":"2026-04-07T14:39:14","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=29247"},"modified":"2026-04-07T15:39:14","modified_gmt":"2026-04-07T14:39:14","slug":"how-alex-reached-a-short-let-nbv-of-660k-at-27-years-old","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/how-alex-reached-a-short-let-nbv-of-660k-at-27-years-old\/","title":{"rendered":"How Alex Reached a Short Let NBV of \u00a3660k at 27 Years Old"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-alex-reached-a-short-let-nbv-of-660k-at-27-years-old\/#how-it-started\" >How it started<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-alex-reached-a-short-let-nbv-of-660k-at-27-years-old\/#why-franchising\" >Why franchising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-alex-reached-a-short-let-nbv-of-660k-at-27-years-old\/#fast-track-to-growth\" >Fast-track to growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-alex-reached-a-short-let-nbv-of-660k-at-27-years-old\/#network-support\" >Network support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-alex-reached-a-short-let-nbv-of-660k-at-27-years-old\/#growing-at-the-right-pace\" >Growing at the right pace<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>For any young, budding entrepreneurs seeking a real-world example of someone who has built a thriving franchise from the ground up, look no further than Alexander Jones\u2019 success story.<\/p>\n<p>Alex launched his Pass the Keys franchise in North Manchester at the age of just 24. Now aged 27, he\u2019s still the youngest Franchise Partner in the network, and he\u2019s also one of the most accomplished, having built a portfolio of\u00a0<strong>30 properties<\/strong>\u00a0with a Net Booking Value (NBV) of over\u00a0<strong>\u00a3660,000.<\/strong><\/p>\n<p>Driven by a strong desire to be self-employed and inspired by his parent\u2019s own successful journey into franchising, he knew that investing in a proven business model was the right path for him.<\/p>\n<p>Three years on, he says that Pass the Keys has given him the tools and confidence to grow faster than he could have on his own.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-it-started\"><\/span><strong>How it started<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alex comes from\u00a0<strong>a\u00a0strong sales background,<\/strong> having worked as an account manager in his late teens for a taxi technology firm, which has since been acquired by Uber.<\/p>\n<p>He then became a Sales Executive, and later a Business Development Manager, for service providers across Manchester and Chester.<\/p>\n<p>In a few short years, Alex had built a successful career, but he longed to start a business of his own.<\/p>\n<p><em>\u201cBeing self-employed is always something I wanted to do, so I looked online for franchising opportunities and discovered Pass the Keys,\u201d he explains.\u00a0<\/em><\/p>\n<p><em>\u201cIt looked like the perfect fit from the start,\u201d he recalls. \u201cThe online reviews were amazing, the company was very well established, and they\u2019d won loads of awards.\u201d<\/em><\/p>\n<p><em>\u201cPlus, I had the transferrable skills for owning a Pass the Keys franchise because I\u2019d previously managed client relationships and financials,\u201d<\/em> Alex adds.<\/p>\n<p><em>\u201cSo, I applied for the North Manchester franchise, went through the Pass the Keys interview process to make sure we were the right fit for each other, and here we are.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"why-franchising\"><\/span><strong>Why franchising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alex knows first-hand the power of a\u00a0<strong>proven business model, expert support<\/strong>\u00a0and the\u00a0<strong>confidence<\/strong>\u00a0that franchising brings.<\/p>\n<p>That\u2019s why he chose to join a franchise network, as opposed to setting up an independent business.<\/p>\n<p><em>\u201cMy parents\u2019 company is a franchise, so I\u2019ve learned from them about the benefits of working in this industry,\u201d<\/em> Alex explains.<\/p>\n<p><em>\u201cSetting up on your own is great, but it\u2019s a more difficult route to growth. Pass the Keys helped me with everything from sales and marketing to advice on how to manage properties and setting rental prices. You don\u2019t get that by setting up on your own, especially in a field that\u2019s new to you.\u00a0<strong>It would take years of research to build that knowledge.<\/strong>\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"fast-track-to-growth\"><\/span><strong>Fast-track to growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alex says he was able to fast-track the process of growing his own business through Pass the Keys.<\/p>\n<p><em>\u201cThey are a reputable brand and the brilliant reviews on Google and Trust Pilot really help with getting deals over the line, in terms of partnering with new hosts,\u201d<\/em> he explains.<\/p>\n<p><em>\u201cDuring the first viewing I went on, I signed the property, and then I signed another two or three that month. Not long after, I met a property owner with a block of 12 apartments, and he handed them all over to me. I still work with him today. It all happened so quickly, and it\u2019s made building the portfolio surprisingly straightforward.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"network-support\"><\/span><strong>Network support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alex not only credits Pass the Keys\u2019 strong reputation for helping him get his business off the ground, but also the constant backing of the head office team. <em>\u201cThe support has always been brilliant,\u201d<\/em> he enthuses.<\/p>\n<p>Franchisees move through\u00a0<strong>four stages<\/strong>\u00a0with Pass the Keys as their business grows \u2013\u00a0<strong>Onboarding, Implementing, Establishing and\u00a0Accrediting.\u00a0<\/strong><\/p>\n<p>The Implementing stage begins as soon as a territory launches and focuses on intensive training and hands-on support. During this period, each Franchise Partner is paired with a dedicated Franchise Success Manager (FSM) from Pass the Keys HQ.<\/p>\n<p><em>\u201cI had meetings with my FSM once a week and they answered any operational questions I had,\u201d <\/em>Alex explains.<em> \u201cI also had a weekly sales meeting where I heard about all the potential properties I could visit.\u201d<\/em><\/p>\n<p>Franchise Partners graduate from Implementing once they achieve three non-consecutive months at \u00a322,250 NBV, followed by an audit of their portfolio and operations. They can choose to move forward immediately or remain in the stage with extra support until all audit actions are complete.<\/p>\n<p>The Establishing stage shifts the focus to growth, scalable operations, and meeting KPIs. FSM meetings become more strategic, and graduation is triggered once a Partner reaches\u00a0<strong>\u00a3750,000 NBV over 12 months,<\/strong> again followed by an audit and the option to stay until all actions are completed.<\/p>\n<p>The final Accrediting stage centres on maintaining high performance at scale. FSM contact continues, though less frequently, with conversations focused on sustaining KPIs and long-term growth.<\/p>\n<p>Throughout every stage, franchisees benefit from the strength of the wider network. <em>\u201cThere\u2019s about 70 franchises, so there\u2019s always someone to have a chat with to help you overcome a problem. It\u2019s been great to have the backing of the network,\u201d<\/em> Alex says.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"growing-at-the-right-pace\"><\/span><strong>Growing at the right pace<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alex is currently at the Establishing stage of his journey and has 30 properties in his portfolio.<\/p>\n<p>This year he launched a laundry business which serves his Pass the Keys properties, as well as other property managers in the area.<\/p>\n<p>Asked how he balances running two businesses, he says: <em>\u201cHonestly, it can be a bit crazy at times \u2013 I\u2019m never off my phone.\u201d<\/em><\/p>\n<p>Alex has plans to grow his portfolio to\u00a0<strong>50 properties,<\/strong> but for the North Manchester entrepreneur, building a successful business isn\u2019t all about growth, and he\u2019s learned that over time.<\/p>\n<p><em>\u201cWhen you\u2019re quite young, you want to grow as fast as you can, especially when your new business is your sole source of income. But as I\u2019ve matured into the role, I\u2019ve got to the point where I\u2019m quite selective with the properties I take on,\u201d<\/em> Alex explains.<\/p>\n<p><em>\u201cThere\u2019s no point having 100 properties on the books that are low quality and cause major headaches. It\u2019s better to have the right properties, work with the right hosts, keep them well occupied and look after them properly,\u201d<\/em> he adds.<\/p>\n<p><em>\u201cI\u2019m happy to say that I have a solid base of properties under my belt.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For any young, budding entrepreneurs seeking a real-world example of someone who has built a thriving franchise from the ground up, look no further than Alexander Jones\u2019 success story. Alex launched his Pass the Keys franchise in North Manchester at the age of just 24. Now aged 27, he\u2019s still the youngest Franchise Partner in [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":29447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1629,27],"tags":[],"class_list":["post-29247","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pass-the-keys","category-property-estate-agent-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2026\/04\/image-7.webp","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/29247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=29247"}],"version-history":[{"count":3,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/29247\/revisions"}],"predecessor-version":[{"id":29445,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/29247\/revisions\/29445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/29447"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=29247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=29247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=29247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}