{"id":31170,"date":"2026-05-27T14:58:53","date_gmt":"2026-05-27T13:58:53","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=31170"},"modified":"2026-05-27T14:58:53","modified_gmt":"2026-05-27T13:58:53","slug":"diary-of-a-goodbrother-showroom-chester-chapter-one","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/diary-of-a-goodbrother-showroom-chester-chapter-one\/","title":{"rendered":"Diary of a goodbrother\u2122 Showroom – Chester, Chapter One"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Seeing a franchise in action – how it works on a day to day basis, how it attracts customers, and how those customers interact with it – is an essential part of understanding if that opportunity is right for you.<\/p>\n

goodbrother\u2019s showroom in Dublin is an excellent place to do just that, it\u2019s not exactly a short way to travel, but It would certainly be worth your time, as it really is something that needs to be seen rather than just described, however I expect you’re as keen as we are to see how it all works in the UK.<\/p>\n

And soon you can – Our showroom experience is coming to Chester soon.<\/b><\/p>\n

The first goodbrother showroom in the UK is being prepared in Chester, and we are going to document the whole journey from start to finish.<\/p>\n

There\u2019s really not a great deal to see yet, of course, but we think it\u2019s very valuable for you to get a glimpse into what goes into creating these showrooms, and what that process will look like for you if you join the\u00a0goodbrother franchise.\u00a0<\/p>\n

The site has been selected, and as of this week, the space is being completely stripped back.<\/p>\n

It’s going to be a remarkable journey, as the goodbrother team have some ambitious plans to transform this space into something genuinely unlike anything else in the market.<\/p>\n

The goodbrother model is quite different from what most people expect \u2013 unlike most showrooms, this will not be designed around<\/span>\u00a0<\/b>simply filling a space with kitchen displays and hoping customers find something they like. The whole approach starts from the customer’s perspective rather than the product catalogue – no walls of cabinet doors, no hard sell, no showing off how many styles you can build. The job of a goodbrother showroom is to help customers realise their own vision, and that requires a very different kind of environment to pull off well. When you see the finished Chester space, you will understand what that means in practice a lot more clearly than any description can convey.<\/p>\n

In a few months from now, you will be able to experience this difference first hand. The plan is for this to be the destination for prospective franchisees in the UK – somewhere you can visit, spend some time, and get a proper feel for how the whole thing works before making any decisions.\u00a0<\/p>\n

We\u2019ll keep you up-to-date on the showroom\u2019s progress, but if you have any questions about the practical realities of operating your own\u00a0goodbrother franchise\u00a0in the UK, the team are more than happy to help.<\/p>\n

If you\u2019re interested and want to know more, just click the button below to get in touch\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Seeing a franchise in action – how it works on a day to day basis, how it attracts customers, and how those customers interact with it – is an essential part of understanding if that opportunity is right for you. goodbrother\u2019s showroom in Dublin is an excellent place to do just that, it\u2019s not exactly […]<\/p>\n","protected":false},"author":8,"featured_media":31171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1631,62],"tags":[],"class_list":["post-31170","post","type-post","status-publish","format-standard","has-post-thumbnail","category-goodbrother","category-home-improvement-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2026\/05\/GB-PR-Image-May26-2-1.webp","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/31170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=31170"}],"version-history":[{"count":1,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/31170\/revisions"}],"predecessor-version":[{"id":31172,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/31170\/revisions\/31172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/31171"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=31170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=31170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=31170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}