{"id":32192,"date":"2026-07-13T04:03:55","date_gmt":"2026-07-13T03:03:55","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/"},"modified":"2026-07-13T04:03:55","modified_gmt":"2026-07-13T03:03:55","slug":"why-franchises-use-pr-agencies-a-2026-guide","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/","title":{"rendered":"Why franchises use PR agencies: a 2026 guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#why-franchises-use-pr-agencies-to-build-third-party-credibility\" >Why franchises use PR agencies to build third-party credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#how-does-pr-differ-from-advertising-in-building-franchise-brand-equity\" >How does PR differ from advertising in building franchise brand equity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#how-do-pr-agencies-help-franchisors-attract-quality-leads\" >How do PR agencies help franchisors attract quality leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#what-role-does-pr-play-in-franchise-reputation-management-in-2026\" >What role does PR play in franchise reputation management in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#franchiselocal-find-the-right-franchise-to-grow-with-pr\" >Franchiselocal: find the right franchise to grow with PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#faq\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#what-is-the-main-reason-franchises-hire-pr-firms\" >What is the main reason franchises hire PR firms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#how-does-pr-differ-from-advertising-for-franchise-brands\" >How does PR differ from advertising for franchise brands?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#can-pr-help-shorten-the-franchise-sales-cycle\" >Can PR help shorten the franchise sales cycle?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#how-does-pr-support-franchise-brands-in-ai-search-results\" >How does PR support franchise brands in AI search results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/why-franchises-use-pr-agencies-a-2026-guide\/#what-types-of-content-do-pr-agencies-produce-for-franchisors\" >What types of content do PR agencies produce for franchisors?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>Franchises use PR agencies because earned media provides third-party validation that paid advertising simply cannot replicate. When a prospective franchisee researches your brand online, they trust a journalist\u2019s coverage far more than your own marketing copy. Public relations, the practice of securing credible coverage in media outlets to shape public perception, sits at the heart of modern franchise recruitment. The importance of PR for franchises has grown sharply as digital research becomes the default first step for any serious candidate. Franchiselocal\u2019s resources consistently show that franchisors who build authority through earned media attract better-quality leads and close recruitment conversations faster.<\/p>\n<h2 id=\"why-franchises-use-pr-agencies-to-build-third-party-credibility\"><span class=\"ez-toc-section\" id=\"why-franchises-use-pr-agencies-to-build-third-party-credibility\"><\/span>Why franchises use PR agencies to build third-party credibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Earned media acts as a <a href=\"https:\/\/www.ripleypr.com\/blog\/franchise-pr-turns-interest-into-investment\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">critical third-party validator<\/a>, reducing the perceived risk for prospective franchisees conducting digital due diligence before they ever make contact. A candidate who reads about your brand in a respected trade publication or regional newspaper arrives at the conversation already partly convinced. That shift in trust is something no paid advertisement can manufacture.<\/p>\n<p>Media placements in trusted outlets establish brand authority across multiple audiences at once. Franchisees, consumers, brokers, and investors all read the same press. Each placement therefore works harder than a single-audience advertisement.<\/p>\n<p>PR agencies also produce content that lives well beyond its original publication date. A feature article, an executive interview, or a franchisee success story can be repurposed in sales materials and investor presentations for months or even years. This turns a single piece of coverage into a reusable proof point that answers the unspoken questions every risk-averse candidate carries into a sales conversation.<\/p>\n<ul>\n<li><strong>Earned media coverage<\/strong> signals credibility that paid placements cannot buy.<\/li>\n<li><strong>Executive thought leadership<\/strong> articles position your leadership team as industry authorities.<\/li>\n<li><strong>Franchisee success stories<\/strong> humanise the opportunity and reduce fear of failure.<\/li>\n<li><strong>Local media placements<\/strong> help individual franchisees build community trust from day one.<\/li>\n<li><strong>Consistent positive coverage<\/strong> creates a digital trail that prospects follow during comparison research.<\/li>\n<\/ul>\n<p><strong>Pro Tip:<\/strong> <em>Collect every piece of earned media coverage and organise it into a digital press pack. Share it at the start of every franchise sales conversation to pre-answer credibility questions before they arise.<\/em><\/p>\n<h2 id=\"how-does-pr-differ-from-advertising-in-building-franchise-brand-equity\"><span class=\"ez-toc-section\" id=\"how-does-pr-differ-from-advertising-in-building-franchise-brand-equity\"><\/span>How does PR differ from advertising in building franchise brand equity?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertising delivers immediate awareness, but <a href=\"https:\/\/www.ripleypr.com\/blog\/earned-media-drives-more-franchise\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">earned media builds credibility<\/a> that compounds over time through multiple stories establishing lasting authority. When your advertising budget runs out, the awareness stops. When your PR programme builds momentum, the coverage stays indexed online and continues working.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-11815\/1783659056046_Side-profile-close-up-of-digital-media-metrics-analysis-on-monitor.jpeg\" alt=\"Side profile close-up of digital media metrics analysis on monitor\" title=\"\"><\/p>\n<p>This compounding effect is the defining advantage of PR over advertising for franchise brands. Each new story reinforces the last. Over time, a consistent body of coverage creates a brand narrative that feels organic rather than manufactured. Prospects who encounter it during research perceive it as fact rather than promotion.<\/p>\n<table>\n<thead>\n<tr>\n<th>Factor<\/th>\n<th>Advertising<\/th>\n<th>Earned media PR<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Credibility<\/td>\n<td>Low (self-promotion)<\/td>\n<td>High (third-party endorsement)<\/td>\n<\/tr>\n<tr>\n<td>Longevity<\/td>\n<td>Ends with budget<\/td>\n<td>Persists online indefinitely<\/td>\n<\/tr>\n<tr>\n<td>Audience reach<\/td>\n<td>Paid, targeted<\/td>\n<td>Organic, multi-stakeholder<\/td>\n<\/tr>\n<tr>\n<td>SEO impact<\/td>\n<td>Minimal<\/td>\n<td>Significant (backlinks, mentions)<\/td>\n<\/tr>\n<tr>\n<td>Cost over time<\/td>\n<td>Recurring spend<\/td>\n<td>Cumulative value from past coverage<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" src=\"https:\/\/csuxjmfbwmkxiegfpljm.supabase.co\/storage\/v1\/object\/public\/blog-images\/organization-11815\/1783659436230_Infographic-comparing-advertising-and-PR-brand-equity.jpeg\" alt=\"Infographic comparing advertising and PR brand equity\" title=\"\"><\/p>\n<p>Local media placements carry a specific advantage that national advertising misses entirely. When a franchisee opens a new territory, coverage in the local press builds community acceptance and customer trust from the outset. <a href=\"https:\/\/www.startrco.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Local PR tactics<\/a> increase brand visibility and community acceptance far more effectively than isolated national advertising campaigns. That local credibility then feeds back into the national brand story.<\/p>\n<p><strong>Pro Tip:<\/strong> <em>Ask your PR agency to target both national trade publications and hyperlocal outlets simultaneously. National coverage builds franchisor credibility; local coverage builds franchisee revenue.<\/em><\/p>\n<p>For a deeper look at how advertising and PR work together, the Franchiselocal guide on <a href=\"https:\/\/franchiselocal.co.uk\/news\/advertising-drives-franchise-success-visibility-uk\" target=\"_blank\" rel=\"noopener\">advertising and franchise visibility<\/a> explains the complementary roles of both channels.<\/p>\n<h2 id=\"how-do-pr-agencies-help-franchisors-attract-quality-leads\"><span class=\"ez-toc-section\" id=\"how-do-pr-agencies-help-franchisors-attract-quality-leads\"><\/span>How do PR agencies help franchisors attract quality leads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PR shifts the focus from lead volume to lead fit. <a href=\"https:\/\/www.ripleypr.com\/blog\/how-a-franchise-public-relations-strategy-drives-visibility-and-higher-quality-leads\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Strong PR highlights founder vision<\/a> and operational support, encouraging quality prospects to self-select and shorten sales cycles. A candidate who has already read about your brand values, your support structure, and your franchisee outcomes arrives pre-qualified. The sales conversation starts further along the trust curve.<\/p>\n<p>Storytelling is the mechanism that makes this work. When a PR agency crafts a narrative around a franchisee who left a corporate career and built a thriving local business, it speaks directly to the ambitions of the next candidate in that same position. It is not abstract. It is a mirror.<\/p>\n<ol>\n<li><strong>Define your brand differentiation clearly.<\/strong> PR agencies identify what makes your franchise genuinely different and build media narratives around those specific points.<\/li>\n<li><strong>Tell franchisee success stories.<\/strong> Real outcomes from real people carry more persuasive weight than any statistic you can put in a brochure.<\/li>\n<li><strong>Position your leadership team as experts.<\/strong> Bylined articles and media commentary from your founders build the kind of authority that attracts serious candidates.<\/li>\n<li><strong>Integrate PR with recruitment events.<\/strong> Coverage before and after franchise exhibitions amplifies attendance and reinforces credibility for prospects who missed the event.<\/li>\n<li><strong>Use PR content in digital due diligence touchpoints.<\/strong> Prospects research brands on Google, LinkedIn, and YouTube. PR content placed across these channels meets them where they already are.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.boltpr.com\/blog\/do-franchise-brands-need-pr\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">PR strategies reduce acquisition costs<\/a> and transform curious prospects into qualified franchise leads. Fewer wasted conversations mean lower cost per signed franchisee. That efficiency compounds as your PR programme matures and your brand authority grows.<\/p>\n<p><strong>Pro Tip:<\/strong> <em>Brief your PR agency on the exact profile of your ideal franchisee before any campaign begins. The more specific the brief, the more precisely the storytelling will attract the right candidates and repel the wrong ones.<\/em><\/p>\n<p>For practical guidance on qualifying the leads your PR programme generates, the Franchiselocal article on <a href=\"https:\/\/franchiselocal.co.uk\/news\/franchise-lead-qualification-uk-investments\" target=\"_blank\" rel=\"noopener\">franchise lead qualification<\/a> covers the full process.<\/p>\n<h2 id=\"what-role-does-pr-play-in-franchise-reputation-management-in-2026\"><span class=\"ez-toc-section\" id=\"what-role-does-pr-play-in-franchise-reputation-management-in-2026\"><\/span>What role does PR play in franchise reputation management in 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prospective franchisees differentiate paid advertising from earned media. They cross-reference media coverage with a brand\u2019s digital presence, and they notice when the two tell different stories. A polished website paired with no press coverage raises questions. A consistent body of positive earned media paired with strong review management signals a brand worth trusting.<\/p>\n<p>Reputation management has become inseparable from PR in 2026. Online reviews, social media sentiment, and AI-generated search summaries all feed into the picture a prospect builds of your brand. PR agencies now actively manage this ecosystem, not just the traditional media cycle.<\/p>\n<ul>\n<li><strong>AI-driven generative search<\/strong> (often called GEO, or generative engine optimisation) pulls from earned media and review platforms to summarise brands for users. Brands with strong PR coverage appear more favourably in these summaries.<\/li>\n<li><strong>Online review management<\/strong> is a PR function, not just a customer service task. Responding to reviews publicly and professionally shapes perception for every future reader.<\/li>\n<li><strong>Crisis communication<\/strong> protects brand equity when negative stories emerge. A PR agency with franchise experience knows how to contain damage before it reaches recruitment conversations.<\/li>\n<li><strong>Consistent narrative across channels<\/strong> prevents the fragmented brand perception that kills trust during the comparison phase.<\/li>\n<\/ul>\n<p>Brands using earned media and managing online reputation perform better in AI-driven generative search results compared to firms reliant solely on paid advertising. This is a structural advantage that grows more significant as AI search tools become the default research method for franchise candidates.<\/p>\n<p>Human stories emphasised by PR agencies create authentic engagement that AI-generated content alone cannot achieve. The most effective franchise brands in 2026 combine technology-driven visibility with genuine human narratives. PR agencies are the professionals who build and maintain that combination. For a broader view of where the industry is heading, the Franchiselocal analysis of <a href=\"https:\/\/franchiselocal.co.uk\/news\/franchise-industry-trends-key-opportunities-for-2026-uk-investors\" target=\"_blank\" rel=\"noopener\">franchise industry trends for 2026<\/a> is worth reading alongside your PR planning.<\/p>\n<p>For franchisors looking to build a PR programme from the ground up, exploring <a href=\"https:\/\/brandedagency.com\/blog\/pr-campaign-ideas\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">PR campaign ideas<\/a> from specialists in brand communications provides a practical starting point for structuring your first outreach strategy.<\/p>\n<h2 id=\"franchiselocal-find-the-right-franchise-to-grow-with-pr\"><span class=\"ez-toc-section\" id=\"franchiselocal-find-the-right-franchise-to-grow-with-pr\"><\/span>Franchiselocal: find the right franchise to grow with PR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Franchiselocal is the UK\u2019s leading digital directory for franchise opportunities, connecting franchisors with serious prospective franchisees across every industry and investment level. If you are a franchisor building your PR programme, the quality of your franchise model is the foundation every PR campaign rests on. Franchiselocal features curated listings across high-growth categories, including <a href=\"https:\/\/franchiselocal.co.uk\/industries\/networking-franchises\" target=\"_blank\" rel=\"noopener\">networking franchises<\/a> and <a href=\"https:\/\/franchiselocal.co.uk\/industries\/financial-business-franchises\" target=\"_blank\" rel=\"noopener\">financial business franchises<\/a>, giving you a clear view of where the strongest opportunities sit. Whether you are refining your recruitment pitch or identifying the sectors where PR investment delivers the highest return, Franchiselocal gives you the market intelligence to make confident decisions.<\/p>\n<h2 id=\"faq\"><span class=\"ez-toc-section\" id=\"faq\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"what-is-the-main-reason-franchises-hire-pr-firms\"><span class=\"ez-toc-section\" id=\"what-is-the-main-reason-franchises-hire-pr-firms\"><\/span>What is the main reason franchises hire PR firms?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Franchises hire PR firms to secure earned media coverage that builds third-party credibility. This credibility reduces the perceived risk for prospective franchisees and attracts higher-quality recruitment leads.<\/p>\n<h3 id=\"how-does-pr-differ-from-advertising-for-franchise-brands\"><span class=\"ez-toc-section\" id=\"how-does-pr-differ-from-advertising-for-franchise-brands\"><\/span>How does PR differ from advertising for franchise brands?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertising stops delivering value when the budget ends, while earned media persists online and compounds over time. PR builds lasting brand authority; advertising builds temporary awareness.<\/p>\n<h3 id=\"can-pr-help-shorten-the-franchise-sales-cycle\"><span class=\"ez-toc-section\" id=\"can-pr-help-shorten-the-franchise-sales-cycle\"><\/span>Can PR help shorten the franchise sales cycle?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PR shortens the sales cycle by pre-qualifying prospects through storytelling and media coverage. Candidates who arrive already familiar with your brand values and franchisee outcomes need less convincing during recruitment conversations.<\/p>\n<h3 id=\"how-does-pr-support-franchise-brands-in-ai-search-results\"><span class=\"ez-toc-section\" id=\"how-does-pr-support-franchise-brands-in-ai-search-results\"><\/span>How does PR support franchise brands in AI search results?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brands with strong earned media coverage and positive review management perform better in AI-driven generative search summaries. This gives PR-active franchisors a visibility advantage as candidates increasingly use AI tools to research opportunities.<\/p>\n<h3 id=\"what-types-of-content-do-pr-agencies-produce-for-franchisors\"><span class=\"ez-toc-section\" id=\"what-types-of-content-do-pr-agencies-produce-for-franchisors\"><\/span>What types of content do PR agencies produce for franchisors?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PR agencies produce media placements, executive thought leadership articles, franchisee success stories, and crisis communications. These assets serve both immediate recruitment goals and long-term brand reputation management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover why franchises use PR agencies to boost credibility and attract better-quality leads in our 2026 guide. Learn effective strategies!<\/p>\n","protected":false},"author":8,"featured_media":32194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-32192","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tips-advice"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2026\/07\/1783659038680_Top-view-of-franchise-team-collaborating-with-PR-materials.webp","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/32192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=32192"}],"version-history":[{"count":1,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/32192\/revisions"}],"predecessor-version":[{"id":32193,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/32192\/revisions\/32193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/32194"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=32192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=32192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=32192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}