{"id":32623,"date":"2026-07-28T01:30:05","date_gmt":"2026-07-28T00:30:05","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/"},"modified":"2026-09-21T04:10:43","modified_gmt":"2026-09-21T03:10:43","slug":"how-to-attract-franchisees-in-uk","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/","title":{"rendered":"How to attract franchisees in the UK: a practical playbook"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#how-do-you-define-the-right-franchisee-candidate-persona\" >How do you define the right franchisee candidate persona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#what-should-your-franchise-information-pack-include\" >What should your franchise information pack include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#which-uk-recruitment-channels-actually-deliver-results\" >Which UK recruitment channels actually deliver results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#what-does-the-lead-to-signature-process-look-like\" >What does the lead-to-signature process look like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#how-do-you-surface-and-manage-franchisee-testimonials\" >How do you surface and manage franchisee testimonials?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#what-will-candidates-check-during-due-diligence\" >What will candidates check during due diligence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#how-do-you-measure-and-improve-recruitment-performance\" >How do you measure and improve recruitment performance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#why-do-bfa-membership-and-the-code-of-ethics-matter-to-candidates\" >Why do BFA membership and the Code of Ethics matter to candidates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#what-are-the-legal-rules-for-uk-franchise-recruitment-advertising\" >What are the legal rules for UK franchise recruitment advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#how-do-you-engage-and-nurture-leads-before-the-discovery-call\" >How do you engage and nurture leads before the discovery call?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/how-to-attract-franchisees-in-uk\/#franchiselocal-gives-franchisors-direct-access-to-motivated-uk-buyers\" >Franchiselocal gives franchisors direct access to motivated UK buyers<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>The fastest way to attract quality UK franchisees is to publish a <a href=\"https:\/\/franchiselocal.co.uk\/news\/how-to-create-franchise-offers-uk\" target=\"_blank\" rel=\"noopener\">recruitment-ready franchise pack<\/a>, define a tight candidate persona, and run a focused multichannel campaign that uses <a href=\"https:\/\/www.thebfa.org\/expert-advice-zone\/franchisee-recruitment\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">British Franchise Association (BFA)<\/a> trust signals and franchisee referrals. Done well, you can receive your first qualified enquiries within a few weeks of going live.<\/p>\n<p><strong>Start within 24\u201372 hours:<\/strong><\/p>\n<ol>\n<li>Write a one-page candidate persona (finances, experience, values).<\/li>\n<li>Prepare a summary franchise information pack (model overview, financials, support offer).<\/li>\n<li>Publish your listing on a UK franchise directory.<\/li>\n<li>Ask two or three existing franchisees to act as references and provide short testimonials.<\/li>\n<\/ol>\n<p><strong>Expect this basic timeline:<\/strong> first enquiries arrive within two to four weeks; discovery day typically sits at weeks six to ten; a conditional offer follows shortly after.<\/p>\n<p><strong>Compliance items to address immediately:<\/strong> register your lead-capture forms with the Information Commissioner\u2019s Office (ICO) under UK GDPR, and check that all advertising claims are truthful and substantiated under the UK Code of Non-broadcast Advertising (CAP Code).<\/p>\n<p><strong>Pro Tip:<\/strong> <em>Your current franchisees are your strongest recruitment asset. Prepare a short FAQ they can share with prospects and a structured reference process so conversations stay consistent and credible.<\/em><\/p>\n<hr>\n<h2 id=\"how-do-you-define-the-right-franchisee-candidate-persona\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"how-do-you-define-the-right-franchisee-candidate-persona\"><\/span>How do you define the right franchisee candidate persona?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>BFA guidance is clear: recruit to a persona, not to a vacancy. A well-built persona covers three dimensions.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2026\/07\/1785011950571_Infographic-outlining-franchisee-candidate-persona-key-traits.webp\" alt=\"Infographic outlining franchisee candidate persona key traits\" title=\"\"><\/p>\n<p><strong>Financial eligibility:<\/strong> Set a minimum liquid capital threshold and a total investment ceiling. Be specific. A candidate who cannot fund the full term without distress is a risk to your network, regardless of enthusiasm.<\/p>\n<p><strong>Experience and skills:<\/strong> Identify which skills your model genuinely requires versus those you can train. Many successful franchisees come from management, sales, or trade backgrounds rather than the franchisor\u2019s own sector.<\/p>\n<p><strong>Cultural fit:<\/strong> Define the values and working style your top performers share. Franchisors who reject financially capable but culturally misaligned candidates protect long-term network health far better than those who sign quickly to fill territory gaps.<\/p>\n<hr>\n<h2 id=\"what-should-your-franchise-information-pack-include\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"what-should-your-franchise-information-pack-include\"><\/span>What should your franchise information pack include?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A recruitment-ready proposition needs to answer every question a serious candidate will ask before they pick up the phone.<\/p>\n<table>\n<thead>\n<tr>\n<th>Section<\/th>\n<th>What to include<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Business model overview<\/td>\n<td>How the model works, revenue streams, territory structure<\/td>\n<\/tr>\n<tr>\n<td>Financial projections<\/td>\n<td>Realistic year one to three earnings, investment breakdown, typical ROI range<\/td>\n<\/tr>\n<tr>\n<td>Support and training<\/td>\n<td>Initial training programme, ongoing field support, marketing assistance<\/td>\n<\/tr>\n<tr>\n<td>Franchisee testimonials<\/td>\n<td>Two to three named quotes with permission<\/td>\n<\/tr>\n<tr>\n<td>BFA membership \/ Code of Ethics<\/td>\n<td>Badge, link, brief explanation of what it means<\/td>\n<\/tr>\n<tr>\n<td>Next steps<\/td>\n<td>Clear call to action and contact details<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Transparent financials are non-negotiable. Candidates will verify your numbers during due diligence, so <a href=\"https:\/\/franchiselocal.co.uk\/news\/franchise-due-diligence-uk\" target=\"_blank\" rel=\"noopener\">prepare management accounts<\/a> and audited figures in advance.<\/p>\n<hr>\n<h2 id=\"which-uk-recruitment-channels-actually-deliver-results\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"which-uk-recruitment-channels-actually-deliver-results\"><\/span>Which UK recruitment channels actually deliver results?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No single channel fills a network. The most effective approach combines several, weighted by your budget and timeline.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2026\/07\/1785011680522_Illustration-of-UK-franchise-recruitment-channels-elements.webp\" alt=\"Illustration of UK franchise recruitment channels elements\" title=\"\"><\/p>\n<p><strong>Franchise directories<\/strong> remain the highest-intent channel. Candidates searching by investment level, industry, and location are already pre-qualified by intent. Featured placements on directories with strong filter functionality deliver noticeably better lead quality than generic business listings.<\/p>\n<p><strong>LinkedIn and digital advertising<\/strong> work well for reaching employed professionals considering a career change. Targeted paid campaigns on LinkedIn, combined with a dedicated franchise microsite or landing page, can generate consistent enquiry volume. A solid franchise lead generation strategy ties these channels into a single nurturing funnel.<\/p>\n<p><strong>Franchise exhibitions<\/strong> such as The British &amp; International Franchise Exhibition at Olympia give you face-to-face access to motivated buyers. The cost is higher, but conversion rates from exhibition leads tend to outperform cold digital traffic.<\/p>\n<p><strong>Franchise brokers<\/strong> charge a placement fee or percentage of the franchise fee, but they pre-screen candidates and handle early-stage qualification, which saves your team significant time.<\/p>\n<p><strong>Referrals from existing franchisees<\/strong> are consistently underused. A structured referral programme, with a modest incentive, produces some of the best-matched candidates in any network.<\/p>\n<hr>\n<h2 id=\"what-does-the-lead-to-signature-process-look-like\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"what-does-the-lead-to-signature-process-look-like\"><\/span>What does the lead-to-signature process look like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A structured recruitment process lets candidates progress at their own pace while keeping your pipeline moving. Map it in five stages:<\/p>\n<ol>\n<li><strong>Initial enquiry<\/strong> \u2014 automated acknowledgement within one hour, information pack sent within 24 hours.<\/li>\n<li><strong>Qualification call<\/strong> \u2014 20\u201330 minutes to confirm financial eligibility and motivation; screen out poor fits early.<\/li>\n<li><strong>First formal meeting<\/strong> \u2014 deeper conversation about the model, territory, and expectations; candidate receives the full prospectus.<\/li>\n<li><strong>Discovery day<\/strong> \u2014 candidates visit your head office or an operating unit, meet the support team, and speak with existing franchisees.<\/li>\n<li><strong>Conditional offer and legal review<\/strong> \u2014 issue the franchise agreement; allow the candidate at least two weeks to take independent legal advice before signing.<\/li>\n<\/ol>\n<p>Never rush the discovery day. It is where cultural fit becomes visible, and it protects both parties.<\/p>\n<hr>\n<h2 id=\"how-do-you-surface-and-manage-franchisee-testimonials\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"how-do-you-surface-and-manage-franchisee-testimonials\"><\/span>How do you surface and manage franchisee testimonials?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prospective franchisees <a href=\"https:\/\/legalvision.co.uk\/franchising\/franchise-appealing-prospective-franchisee\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">routinely speak to existing network members<\/a> during due diligence. Prepare for this rather than leaving it to chance.<\/p>\n<p>Ask three to five franchisees who represent different tenure levels and territories to act as formal references. Brief them on what prospects typically ask: earnings reality, support quality, and whether they would sign again. Publish two or three short written testimonials in your information pack and on your listing, with full names and locations where franchisees consent.<\/p>\n<p><strong>Pro Tip:<\/strong> <em>Create a one-page reference guide for your franchisee ambassadors covering common questions and suggested answers. Consistency across reference calls builds confidence rather than raising doubts.<\/em><\/p>\n<hr>\n<h2 id=\"what-will-candidates-check-during-due-diligence\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"what-will-candidates-check-during-due-diligence\"><\/span>What will candidates check during due diligence?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Serious candidates, guided by a franchise solicitor, will request a defined set of documents. Have these ready before your first discovery day.<\/p>\n<ul>\n<li>Audited or management accounts for the last two to three years<\/li>\n<li>A full copy of the franchise agreement (issued in advance of signing)<\/li>\n<li>The operations and training manual (summary version is acceptable at this stage)<\/li>\n<li>A list of current and former franchisees willing to speak with prospects<\/li>\n<li>Proof of BFA membership or equivalent professional association affiliation<\/li>\n<li>Details of any litigation involving the franchise network<\/li>\n<\/ul>\n<p>Preparing these materials in advance shortens the sales cycle and signals professionalism. Candidates who encounter delays or evasiveness at this stage frequently withdraw.<\/p>\n<hr>\n<h2 id=\"how-do-you-measure-and-improve-recruitment-performance\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"how-do-you-measure-and-improve-recruitment-performance\"><\/span>How do you measure and improve recruitment performance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Track these KPIs from day one:<\/p>\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>What it tells you<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Enquiry-to-qualification rate<\/td>\n<td>Whether your listing attracts the right persona<\/td>\n<\/tr>\n<tr>\n<td>Qualification-to-discovery-day rate<\/td>\n<td>Whether your pack and calls are compelling<\/td>\n<\/tr>\n<tr>\n<td>Discovery-day-to-offer rate<\/td>\n<td>Whether your proposition holds up in person<\/td>\n<\/tr>\n<tr>\n<td>Offer-to-signature rate<\/td>\n<td>Whether your agreement and financials are competitive<\/td>\n<\/tr>\n<tr>\n<td>Cost per signed franchisee<\/td>\n<td>Whether your channel mix is efficient<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Review the funnel monthly. If enquiry volume is high but qualification rates are low, your listing is attracting the wrong persona. If discovery-day attendance is strong but offers are not converting, the issue is usually financial transparency or agreement terms.<\/p>\n<hr>\n<h2 id=\"why-do-bfa-membership-and-the-code-of-ethics-matter-to-candidates\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"why-do-bfa-membership-and-the-code-of-ethics-matter-to-candidates\"><\/span>Why do BFA membership and the Code of Ethics matter to candidates?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The BFA is the UK\u2019s leading franchise trade body, and its membership badge carries genuine weight with informed candidates. Membership signals that your recruitment practices, franchise agreement, and support model have been reviewed against the BFA\u2019s Code of Ethics.<\/p>\n<p>Display your BFA membership prominently in your information pack, on your listing, and on your franchise microsite. For candidates comparing several opportunities, it is often the differentiator that moves your proposition to the shortlist. The BFA also runs a <a href=\"https:\/\/portal.thebfa.org\/event\/view\/EV-RS-250626\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Recruitment Seminar<\/a> specifically for franchisors, covering candidate attraction, assessment, and selection best practice.<\/p>\n<hr>\n<h2 id=\"what-are-the-legal-rules-for-uk-franchise-recruitment-advertising\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"what-are-the-legal-rules-for-uk-franchise-recruitment-advertising\"><\/span>What are the legal rules for UK franchise recruitment advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>UK franchise recruitment advertising sits under several overlapping frameworks. The CAP Code requires that all earnings claims and financial projections are accurate, substantiated, and not misleading. The Consumer Protection from Unfair Trading Regulations 2008 apply where advertising could influence a commercial decision.<\/p>\n<p>Under UK GDPR, every enquiry form must include a clear privacy notice, a lawful basis for processing personal data, and a straightforward opt-out. Store lead data securely and do not retain it beyond the period needed for recruitment purposes. The ICO\u2019s guidance on legitimate interests is the most relevant basis for B2B franchise recruitment data.<\/p>\n<p><em>This article is general information, not legal advice. Confirm your specific obligations with a qualified franchise solicitor or the ICO directly.<\/em><\/p>\n<hr>\n<h2 id=\"how-do-you-engage-and-nurture-leads-before-the-discovery-call\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"how-do-you-engage-and-nurture-leads-before-the-discovery-call\"><\/span>How do you engage and nurture leads before the discovery call?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most candidates take several weeks to move from initial interest to a formal conversation. A light-touch nurture sequence keeps your opportunity front of mind without pressure.<\/p>\n<p>Send the information pack immediately on enquiry. Follow up with a short email two to three days later offering to answer questions. Share a relevant case study or franchisee profile at day seven. By day fourteen, invite the candidate to a qualification call or a webinar if you run group discovery sessions.<\/p>\n<p>Social media plays a supporting role here. A consistent LinkedIn presence, sharing franchisee success stories and behind-the-scenes content, keeps warm leads engaged between formal touchpoints. Candidates who have followed your brand for several weeks before enquiring tend to convert at a higher rate and withdraw less frequently after signing.<\/p>\n<hr>\n<h2 id=\"franchiselocal-gives-franchisors-direct-access-to-motivated-uk-buyers\" tabindex=\"-1\"><span class=\"ez-toc-section\" id=\"franchiselocal-gives-franchisors-direct-access-to-motivated-uk-buyers\"><\/span>Franchiselocal gives franchisors direct access to motivated UK buyers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Franchiselocal is the practical next step for franchisors who want qualified enquiries without building a recruitment function from scratch. As the UK\u2019s leading franchise directory, Franchiselocal connects your listing directly with candidates already filtering by investment level, industry, and location \u2014 the people most likely to match your candidate persona.<\/p>\n<p>Your listing can carry your BFA membership badge, franchisee testimonials, and a clear investment summary, giving candidates the trust signals they need to take the next step. Featured placements increase visibility across the directory\u2019s search results, putting your opportunity in front of serious buyers at the moment they are actively comparing options.<\/p>\n<ul>\n<li>Targeted exposure by investment range, sector, and territory<\/li>\n<li>Qualified lead submissions direct to your inbox<\/li>\n<li>Space for testimonials, financial overview, and support details<\/li>\n<li>Standard and featured placement options to match your budget<\/li>\n<\/ul>\n<p>Browse the <a href=\"https:\/\/franchiselocal.co.uk\/search_services\" target=\"_blank\" rel=\"noopener\">UK franchise directory<\/a> to see how your listing would appear, or visit the <a href=\"https:\/\/franchiselocal.co.uk\/franchising\" target=\"_blank\" rel=\"noopener\">franchising guide<\/a> to understand the full listing process and get started today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to attract franchisees in the UK effectively. Learn to create a recruitment-ready franchise pack and drive quality leads fast.<\/p>\n","protected":false},"author":8,"featured_media":32627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-32623","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tips-advice"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2026\/07\/1785011681165_Hands-reviewing-franchise-recruitment-information-pack.webp","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/32623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=32623"}],"version-history":[{"count":3,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/32623\/revisions"}],"predecessor-version":[{"id":34015,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/32623\/revisions\/34015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/32627"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=32623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=32623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=32623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}