{"id":566,"date":"2023-01-17T12:38:21","date_gmt":"2023-01-17T12:38:21","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=566"},"modified":"2023-01-17T17:16:06","modified_gmt":"2023-01-17T17:16:06","slug":"top-10-strategies-to-boost-your-estate-agency-business","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/","title":{"rendered":"Top 10 Strategies To Boost Your Estate Agency Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #101010;color:#101010\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #101010;color:#101010\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#1-take-up-a-property-franchise\" >1. Take Up a Property Franchise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#2-set-up-for-social\" >2. Set Up For Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#3-stage-the-property-you-are-selling\" >3. Stage the Property You Are Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#4-email-newsletters\" >4. Email Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#5-host-seminars\" >5. Host Seminars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#6-press-releases\" >6. Press Releases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#7-be-responsive-and-approachable\" >7. Be Responsive and Approachable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#8-create-a-virtual-tour\" >8. Create a Virtual Tour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#9-get-branding\" >9. Get Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#10-use-testimonials-from-former-clients\" >10. Use Testimonials From Former Clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.franchiselocal.co.uk\/news\/top-10-strategies-to-boost-your-estate-agency-business\/#boost-your-estate-agency-franchise\" >Boost Your Estate Agency Franchise<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Estate agency businesses have been helping people buy and sell properties for decades. But in the new era, you must find innovative ways to reach a greater audience.<\/p>\n<p>Whether you\u2019re starting with an estate agency franchise or are already a pro, you can always look for new methods to improve your marketing initiatives. Below you will find a list of some strategies to bring in additional revenue or maximize your current one.<\/p>\n<p>Read on to know more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" td-center aligncenter wp-image-17382 size-large\" title=\"estate agency franchise\" src=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-1024x715.png\" alt=\"estate agency franchise\" width=\"1024\" height=\"715\" srcset=\"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-1024x715.png 1024w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-300x209.png 300w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-768x536.png 768w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-1536x1072.png 1536w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-150x105.png 150w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-600x419.png 600w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-696x486.png 696w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-1392x971.png 1392w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-1068x745.png 1068w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-1920x1340.png 1920w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-602x420.png 602w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-1204x840.png 1204w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-100x70.png 100w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1-200x140.png 200w, https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/01\/image1.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-take-up-a-property-franchise\"><\/span>1. Take Up a Property Franchise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Taking up a property franchise is an excellent idea if you are starting out or have been in the estate market for quite some time.<\/p>\n<p>Through a franchise, you can learn marketing methodologies from the experts of an already-established business. Franchisers will provide you and the team with the necessary training to operate the business model.<\/p>\n<p>Another significant benefit of starting a real estate business with a franchise is that they have an established image, proven management, and work practices. Your business can benefit from this, and it can be a great learning experience.<\/p>\n<p>Check out <a href=\"https:\/\/www.franchiselocal.co.uk\/\" target=\"_blank\" rel=\"noopener\">Franchise Local<\/a> for the best in <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/property-franchises\/\" target=\"_blank\" rel=\"noopener\">property and estate agency franchises<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-set-up-for-social\"><\/span>2. Set Up For Social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When someone looks up \u201cestate agency near me,\u201d do you show up?<\/p>\n<p>You need to have an active social media presence in this digital era. <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, and <a href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> are great platforms to share your work, reach a greater audience and promote your properties.<\/p>\n<p>There are various property listings online where you can post your social links: an excellent way for homebuyers to email and share various properties online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-stage-the-property-you-are-selling\"><\/span>3. Stage the Property You Are Selling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Buying a property is an emotional experience for many. People imagine what their life might look like if they lived or worked there. Don\u2019t market an empty house.<\/p>\n<p>Pictures of empty rooms and spaces leave negative impressions. Bring in furniture, and decorate it well so that the potential buyer can get an idea of how the property will when lived in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-email-newsletters\"><\/span>4. Email Newsletters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Create an email contact list of new leads and current customers and send them a marketing email newsletter. Sending professional-looking newsletters can help you track who viewed them, what they clicked on, and who unsubscribed from the email campaign.<\/p>\n<p>Don\u2019t end up in the spam folder: include useful real estate news, industry trends, tips, and even funny news related to real estate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-host-seminars\"><\/span>5. Host Seminars<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing is all about reaching the targeted audience. For this, organise seminars. For instance, a seminar about buying or selling a new property can help reach an audience.<br \/>\nYou can invite people to your office, rent a space, or use the community centre space for the seminars. You can send out text reminders to the people and other information about the date. Consider post-event surveys to analyze feedback about the event<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-press-releases\"><\/span>6. Press Releases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you have something interesting going on with your agency?<\/p>\n<p>You can write about your latest achievement and projects and get them published online. Make sure to reach out to the local newspaper and link it on your website and social media pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-be-responsive-and-approachable\"><\/span>7. Be Responsive and Approachable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Being responsive is a great way to let people know about your business. You can be approachable by updating your business website, and social media handles with contact details and online chat options.<\/p>\n<p>Social sites help you find your target audience and communicate with them easily. Everything available on your website and social media accounts should be designed and placed to work properly on any screen.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-create-a-virtual-tour\"><\/span>8. Create a Virtual Tour<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A client&#8217;s time is precious, and they want to understand everything quickly.<br \/>\nVirtual tours are a great way to show the whole property to potential buyers. Host a virtual tour on your site to create an alternative for potential clients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9-get-branding\"><\/span>9. Get Branding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Put your business logo on various freebie products like pens, notebooks, mugs, sippers, etc. You can give out these branded goodies at various local festivals and seminars, and events to spread information about your brand.<\/p>\n<p>While the effects may not appear immediately, spreading brand awareness always helps a company in the long-term.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10-use-testimonials-from-former-clients\"><\/span>10. Use Testimonials From Former Clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Put testimonials from your formal clients on the website and social media pages. Showing that real people are endorsing your services, people will trust your business.<\/p>\n<p>When any client has had a great experience with you, reach out to them and ask for a testimonial. If possible, place a picture of the person and the testimonial for added integrity. Create a separate testimonial page and also share them on all social networks.<\/p>\n<p>To get better and better testimonials, ensure your process is pain-free and that your estate agency staff are kind and competent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"boost-your-estate-agency-franchise\"><\/span>Boost Your Estate Agency Franchise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As times change, we must ensure our businesses keep up. Following those ten pieces of advice won\u2019t guarantee success, but it will put you closer to achieving your business goals.<br \/>\nIf you\u2019re just starting an estate agency business, consider taking up a <a href=\"https:\/\/www.franchiselocal.co.uk\/industries\/property-estate-agent-franchises\" target=\"_blank\" rel=\"noopener\">property franchise<\/a>. It will be a great learning opportunity and a profitable return on investment.<\/p>\n<p><a href=\"https:\/\/www.franchiselocal.co.uk\/\" target=\"_blank\" rel=\"noopener\">Franchise Local<\/a> provides property and estate agency franchises like <a href=\"https:\/\/www.franchiselocal.co.uk\/verismart\/\" target=\"_blank\" rel=\"noopener\">Veri Smart<\/a>, <a href=\"https:\/\/www.franchiselocal.co.uk\/remax-england-wales\/\" target=\"_blank\" rel=\"noopener\">Re\/Max<\/a>, <a href=\"https:\/\/www.franchiselocal.co.uk\/concept-claim-solutions\/\" target=\"_blank\" rel=\"noopener\">Concept Claim Solutions<\/a>, <a href=\"https:\/\/www.franchiselocal.co.uk\/keller-williams\/\" target=\"_blank\" rel=\"noopener\">Keller Williams<\/a>, and many more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estate agency businesses have been helping people buy and sell properties for decades. But in the new era, you must find innovative ways to reach a greater audience. Whether you\u2019re starting with an estate agency franchise or are already a pro, you can always look for new methods to improve your marketing initiatives. Below you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tips-advice"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2018\/03\/Estate-agency-franchise.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/567"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}