{"id":8113,"date":"2021-01-29T18:30:19","date_gmt":"2021-01-29T18:30:19","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=8113"},"modified":"2021-01-29T18:42:17","modified_gmt":"2021-01-29T18:42:17","slug":"the-gadget-refuge-chester-case-study","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/the-gadget-refuge-chester-case-study\/","title":{"rendered":"The Gadget Refuge Chester &#8211; Case Study"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Launching the Chester territory on 1<sup>st<\/sup> December 2020 Dan Woodbury has had a baptism by fire, gaining momentum week on week.<\/p>\n<p><strong>Background<\/strong><\/p>\n<p>Dan chose The Gadget Refuge franchise after 25+ years in engineering roles, most recently for Tetra Pak. With a keen interest in technology Dan felt the franchise package offered by The Gadget Refuge was a perfect fit for his interests and future aspirations, and two months in he is delighted with the journey to date.<\/p>\n<p><strong>The Story So Far<\/strong><\/p>\n<p>December was in many ways a good month to launch the business, with the break for Christmas after a steady few weeks. The new year has brought plenty of business, and a new national lockdown has again seen a further spike in requirements with many parents struggling to get devices operational for home schooling requirements, along with our normal extremely high demand!<\/p>\n<p><strong>The Numbers<\/strong><\/p>\n<p>The total value of sales generated in December was 2k<\/p>\n<p>Sales for January month to date are \u00a32.5k and expected to reach 3k with some jobs in the pipeline to be billed before month end.<\/p>\n<p><strong>Marketing Activity<\/strong><\/p>\n<p>To date all marketing activity has been focussed on organic and paid advertising through Facebook, with a total spend to date of \u00a3250 which was included within the launch budget provided as part of the franchise package.<\/p>\n<p>Dan says \u201cI can\u2019t quite believe how quickly I have got to this point, with a constant stream of enquiries which I am now able to confidently carry out the repairs for. The package is really well supported which suits me perfectly. I am really excited to see how it develops through the coming weeks and months.\u201d<\/p>\n<p><strong><em>Our Exceptional Franchise Blueprint Will Grow Your Business Quickly and Profitably\u2026<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launching the Chester territory on 1st December 2020 Dan Woodbury has had a baptism by fire, gaining momentum week on week. Background Dan chose The Gadget Refuge franchise after 25+ years in engineering roles, most recently for Tetra Pak. With a keen interest in technology Dan felt the franchise package offered by The Gadget Refuge [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1310,35],"tags":[],"class_list":["post-8113","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-gadget-refuge","category-computer-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2021\/01\/gadget-1.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=8113"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/8114"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=8113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=8113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=8113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}