{"id":8179,"date":"2021-02-03T16:04:27","date_gmt":"2021-02-03T16:04:27","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=8179"},"modified":"2021-02-03T14:22:10","modified_gmt":"2021-02-03T14:22:10","slug":"home-instead-launches-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/home-instead-launches-new-brand-identity\/","title":{"rendered":"Home Instead launches new brand identity"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><h3>Home Instead UK, the country\u2019s number one home care franchise opportunity, has revealed its new brand identity as it continues to expand its franchise network.<\/h3>\n<p>The brand update, which is being rolled out across Home Instead\u2019s global franchise network, sees the term \u2018senior care\u2019 removed from the company\u2019s name. This is to position the brand as being more inclusive and reflect the changing way people talk about older adults. Keeping the tagline \u2018To us, it\u2019s personal\u2019, Home Instead\u2019s shortened name will highlight that it doesn\u2019t matter where clients or their loved ones are in their care journey: there is support available.<\/p>\n<p>While the company has simplified its logo, its iconic tulip remains, signifying optimism and continual growth.<\/p>\n<p>Since being established in the UK in 2005, Home Instead UK\u2019s franchise network has grown enormously, now with over 225 franchise offices across the country. Collectively they deliver over six million hours of quality care to over 21,000 clients.<\/p>\n<p>In 2020 the British Franchise Association (bfa) presented to Home Instead UK the HSBC GOLD Franchisor of the Year Award. This year, they are in the Elite Franchise Top 100\u2019s top spot as the number one UK franchise company.<\/p>\n<p>Martin Jones, CEO of Home Instead UK, says: \u201cWe\u2019ve had 16 successful years of franchising, and we couldn\u2019t be prouder of the network we have built in that time. This new brand identity is about moving into the future.<\/p>\n<p>\u201cEach one of our franchise offices plays a key part in its local community by helping elderly people stay at home and receive the care they need. We\u2019re excited for this to continue, and our new brand identity is a reflection of that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home Instead UK, the country\u2019s number one home care franchise opportunity, has revealed its new brand identity as it continues to expand its franchise network. The brand update, which is being rolled out across Home Instead\u2019s global franchise network, sees the term \u2018senior care\u2019 removed from the company\u2019s name. This is to position the brand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[233,19],"tags":[],"class_list":["post-8179","post","type-post","status-publish","format-standard","has-post-thumbnail","category-home-instead-senior-care","category-care-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2021\/02\/Home-Instead-rebrand-office.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=8179"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/8180"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=8179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=8179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=8179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}