{"id":8322,"date":"2021-02-12T12:48:04","date_gmt":"2021-02-12T12:48:04","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=8322"},"modified":"2021-02-12T11:49:44","modified_gmt":"2021-02-12T11:49:44","slug":"lakeland-verandahs-sharpens-up-its-look-for-franchise-launch","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/lakeland-verandahs-sharpens-up-its-look-for-franchise-launch\/","title":{"rendered":"Lakeland Verandahs Sharpens Up Its Look For Franchise Launch"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Prior to the launch of its new Franchise Network, UPVC decking and fencing specialists, Lakeland Verandahs, decided to undergo its first brand refresh for several years.<\/p>\n<p>The investment in a brand refresh was made for a number of reasons.<\/p>\n<p>Lakeland Verandahs has enjoyed incredible and sustained growth over the past few years, and its management team believed it was time that the company image evolved to reflect this.<\/p>\n<p>There was widespread agreement that the old branding had an outdated look and didn\u2019t fit with Lakeland\u2019s current persona.<\/p>\n<p>By polishing up the brand, there was also an opportunity to establish new recognition of Lakeland within the residential and commercial decking and fencing markets.<\/p>\n<p>It hasn\u2019t been a total reset and drastic overhaul of Lakeland\u2019s previous visual identity, more of a slight reinvention of the old company logo to modernise it.<\/p>\n<p>The project was managed by its creative partners, DigitalKOG, whose designers developed and presented a series of possible new branding concepts.<\/p>\n<p>Lakeland views the selected new branding as a greater visual representation of where they stand right now, with it rolled out to coincide with the unveiling of the Franchise Network.<\/p>\n<p>It has been incorporated into Lakeland\u2019s residential and franchise sites, van fleet, pull up banners, social ads and full suite of marketing literature, including their brand-new 16-page full-colour franchise prospectus, which paints the picture of what life would be like as a Lakeland franchisee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prior to the launch of its new Franchise Network, UPVC decking and fencing specialists, Lakeland Verandahs, decided to undergo its first brand refresh for several years. The investment in a brand refresh was made for a number of reasons. Lakeland Verandahs has enjoyed incredible and sustained growth over the past few years, and its management [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1307,62],"tags":[],"class_list":["post-8322","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lakeland-verandahs","category-home-improvement-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2021\/02\/Lakeland-Verandahs-new-branding.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=8322"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/8323"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=8322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=8322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=8322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}