{"id":8685,"date":"2021-03-09T17:55:31","date_gmt":"2021-03-09T17:55:31","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=8685"},"modified":"2021-03-09T17:46:23","modified_gmt":"2021-03-09T17:46:23","slug":"home-instead-launches-new-collaboration-with-alan-titchmarsh","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/home-instead-launches-new-collaboration-with-alan-titchmarsh\/","title":{"rendered":"Home Instead launches new collaboration with Alan Titchmarsh"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Leading home care franchise, Home Instead are proud to have partnered with ITV to be the sole programme sponsor for Love Your Garden, featuring television legend and horticulturist, Alan Titchmarsh. The sponsorship forms part of their brand awareness campaign, highlighting the benefits of home care and support in later life.<\/p>\n<p>The sponsorship, which kicked off its new series on 22nd February, features a series of 30 minute episodes airing on Monday evenings with Alan and his team travelling the UK doing what they do best, transforming the gardens of well deserving everyday people.<\/p>\n<p>The collaboration will see a series of five, 10- and 15-second Home Instead branded TV idents (short films) featuring Alan\u2019s voice, which will appear at the start and end of each segment of the show. Each ident is designed to show \u2018a life well lived\u2019 at home and will highlight older adults who have led fulfilling lives.<\/p>\n<p>Alan is set to be the voice of a new television commercial for Home Instead that will be used later this year.<\/p>\n<p>Speaking about the partnership, brand and marketing director at Home Instead, Lee Chapman said, \u201cWe are delighted to have the opportunity to be back on mainstream TV and for Alan to represent our brand. It\u2019s a great match for us.<\/p>\n<p>\u201cThe campaign allows us to explore the wonderful theme of a \u2018life well lived at home\u2019 which resonates with so many of us, at the present time.<\/p>\n<p>\u201cWe are working to ensure that families and their loved ones understand the care options available to them and are keen to celebrate independence in the home at every opportunity. A television audience allows us to reach out to many people. It\u2019s an exciting time for us.\u201d<\/p>\n<p>Ruth Brown, head of business development at Home Instead commented: \u201cWe are the first home care franchise to have developed a prime-time broadcast sponsorship and we are proud to sponsor the show. This is just part of the support we provide to our franchise owners helping them to promote their business and the care they provide; we chose to use TV as it\u2019s an exceptional and proven way of communicating your services and brand values.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading home care franchise, Home Instead are proud to have partnered with ITV to be the sole programme sponsor for Love Your Garden, featuring television legend and horticulturist, Alan Titchmarsh. The sponsorship forms part of their brand awareness campaign, highlighting the benefits of home care and support in later life. The sponsorship, which kicked off [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[233,19],"tags":[],"class_list":["post-8685","post","type-post","status-publish","format-standard","has-post-thumbnail","category-home-instead-senior-care","category-care-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2021\/03\/4095_Love-Your-Garden.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=8685"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/8686"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=8685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=8685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=8685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}