{"id":8951,"date":"2021-04-13T11:05:14","date_gmt":"2021-04-13T10:05:14","guid":{"rendered":"https:\/\/www.franchiselocal.co.uk\/news\/?p=8951"},"modified":"2021-04-13T11:21:55","modified_gmt":"2021-04-13T10:21:55","slug":"home-instead-ramps-up-tv-presence-with-second-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/www.franchiselocal.co.uk\/news\/home-instead-ramps-up-tv-presence-with-second-sponsorship-deal\/","title":{"rendered":"Home Instead ramps up TV presence with second sponsorship deal"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p style=\"font-weight: 400;\">Continuing their prime-time sponsorship on national television, Home Instead is delighted to be partnering once again with ITV, becoming the sole programme sponsor for Alan Titchmarsh\u2019s latest show, Spring into Summer!<\/p>\n<p style=\"font-weight: 400;\">As part of the company\u2019s wider brand awareness campaign, Home Instead\u2019s national television sponsorships aim to increase the visibility of the company, making their brand a household name but also helping to raise awareness about the home care sector in general and the positive impact it can have on a person\u2019s life.<\/p>\n<p style=\"font-weight: 400;\">Speaking about the ongoing partnership with ITV and Alan Titchmarsh, brand and marketing director at Home Instead, Lee Chapman commented: \u201cIt\u2019s really important to us to continue engaging with the British public to share our story about home care as a choice in later life.<\/p>\n<p style=\"font-weight: 400;\">\u201cThe majority of people wish to remain in their own home, in familiar surroundings, as they age. Through this campaign, we will inspire families and their loved ones and let them know that this is possible.<\/p>\n<p style=\"font-weight: 400;\">\u201cWe are thrilled that Alan will continue to represent the Home Instead brand on prime-time television. Response to our previous campaign tells us that he resonates with our target consumer.\u201d<\/p>\n<p style=\"font-weight: 400;\">Home Instead provides ongoing marketing and PR support for our 226 strong UK-wide franchise office network. Their television sponsorships and partnerships benefit their franchisees by increasing brand visibility for their local businesses, as well as helping people find home care for their families.<\/p>\n<p style=\"font-weight: 400;\">Becoming a household name through these broadcast campaigns supports their franchisees to be the care providers of choice in their local area.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continuing their prime-time sponsorship on national television, Home Instead is delighted to be partnering once again with ITV, becoming the sole programme sponsor for Alan Titchmarsh\u2019s latest show, Spring into Summer! As part of the company\u2019s wider brand awareness campaign, Home Instead\u2019s national television sponsorships aim to increase the visibility of the company, making their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[233,19],"tags":[],"class_list":["post-8951","post","type-post","status-publish","format-standard","has-post-thumbnail","category-home-instead-senior-care","category-care-franchises"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.franchiselocal.co.uk\/news\/wp-content\/uploads\/2021\/04\/MicrosoftTeams-image-5-1662x1080-1.jpg","_links":{"self":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/comments?post=8951"}],"version-history":[{"count":0,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/posts\/8951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media\/8953"}],"wp:attachment":[{"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/media?parent=8951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/categories?post=8951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchiselocal.co.uk\/news\/wp-json\/wp\/v2\/tags?post=8951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}