Saverplaces is the new online hotspot for local businesses to publicise the latest offers and deals to their community, with discounts and limited-edition sales for consumers shopping both online and in-store. Statistics have shown that 16.3% of all UK smartphone owners have used their devices to look for deals, with experts predicting that an incredible 31bn e-coupons will be redeemed worldwide by 2019, almost doubling from 2014’s figure of 16bn.
Min Investment: £4,995
No. Of Franchisees: 5
The Saverplaces franchisee offers local businesses the opportunity to win new clients by offering on line and offline discount vouchers. The roll of the local franchisee is to publish monthly the unique Saverplaces discount voucher booklet and also to feature local businesses offers and special discounts on the popular Saverplaces.co.uk website.
In 1987 Jeff Frankling our founder started a cooperative direct mail service which soon became DOR-2-DOR and has since developed into the UK’s largest and most well-known leaflet distribution network.
In the following three decades the company has built up a tremendous level of experience and knowledge in the field of marketing for small and medium-sized local businesses.
We understand fundamentally what works and what doesn’t. This knowledge enables us to get the maximum possible return on investment for our customers. Design, implementation and targeting are the cornerstones of our success.
The techniques and knowledge at the heart of our business model have been encapsulated into a highly successful franchise model which has been proven many times over through our growing network of nearly 70 franchisees. Having proved our credentials in developing a successful business model we decided to develop another system of marketing using a channel complementary to but not necessarily in competition with. The obvious choice and the one we decided to go with was the Internet.
Saverpalces has tried and tested methods for developing a customer base in an area and these ideas form part of the set-up, initial training and on-going support to a franchisee. At present the main target customers are broadly the following categories:
While full training and support is given to all franchisees, successful applicants will need the abilities to communicate effectively with local business showing them via email, direct mail and face to face marketing how they can win more clients, market share and beat the competition with discount vouchers and special offers.
You will need to have/be;
When you’re deciding whether or not to become a franchisee, you will want to know the numbers involved. Saverplaces will provide all the necessary financial information to enable you to assess the potential in your region6surfice to say that Saverplaces franchisees should be expecting to earn income in Year 1 of £2000 - £3000 per month working on a part time and the potential to double these figures in year 2.
Ultimately, your own success will be very much down to you and your own goals.
Because Money Off Vouchers or Discount Vouchers as they are often called are extremely popular in the UK. In fact, according to Moneysupermarket.com 1,692 vouchers are redeemed in the UK - EVERY MINUTE that’s over 2 million a day. In fact it’s true to say that discount vouchers are not just big business they are massive business. And from a business’s perspective Experian the UK’s number one credit agency says; ‘72% of consumers would likely visit a competitor if they had received a better offer or discount’.
In the ‘60’s, 70’s, and 80’s if you received a discount voucher through your letterbox and it was relevant to you and something you wanted to buy, there’s a very good chance you would have taken the voucher to the vendor and redeemed it with your purchase. It, therefore, stimulated you to acquire product or service to make the purchase and confirmed the place where you wanted to buy. So the consequence was the voucher encouraged you to buy something and it effectively determined the place where you bought it.
Now in the 21st century with the most powerful commercial medium – The Internet – the world has ever known - in shopping everything has changed. Consumers don’t just wait for the voucher to come through their letterbox before they make a purchase they actively go out searching for them. They want to go to a restaurant, they need a new suit, they want to join a fitness club – they need a voucher now!
Over the last few years to service this need a number of discount voucher websites have begun to appear, sites like Voucher codes, Groupon, Wowcher, they all do a fantastic job and they encourage consumers to look for vouchers but they only mainly service national brands and retailers, the local business doesn’t get a look-in – now that’s all changed Saverplaces.co.uk is born and we aim to specifically service the local marketplace.
As the owner of a Saverplaces franchise, we will teach you how to become a guru of internet promotions, offering your clients the opportunity to grow their clientele using a dynamic web portal that is growing exponentially day by day, with rapidly expanding daily traffic that will be the envy of less sophisticated organisations.
We are looking for the masters of marketing - individuals who can see that for businesses to survive they must take themselves to the marketplace in many ways. Marketing is all about market share - giving yourself an edge over your competitor - winning new customers and sales at the expense of your nearest rival.
Franchisees earn income by displaying the vouchers and offers of local businesses on Saverplaces.co.uk Local businesses subscribe to the website by paying a monthly fee of £25 + VAT which is paid by debit or credit card and collected from them automatically. Franchisees will also publish the unique DL discount voucher booklet which is distributed to 10,000 homes each booklet published will generate a profit of £2000.
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