13,000 and counting for Ovenu, following TRUSTist partnership

Rik Nigel
Rik Nigel
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Leading oven valeting franchise Ovenu is harnessing the power of customer reviews to significantly boost its franchise network.

Ovenu has partnered with TRUSTist, a review-based platform, which specialises in generating sales for small businesses, to support its franchisees.

Through the service, Ovenu, and its 100-strong network of franchisees, has already amassed more than 13,000 reviews from just 40 ‘test territories’, resulting in an overall 5-star rating.

The partnership between the two companies was confirmed at the Ovenu AGM, hosted at Hellidon Lakes Spa & Hotel, Daventry, and attended by the Ovenu franchise network of UK franchisees.

TRUSTist is a market leading platform, which optimises reviews through Google and generates a constant flow of ratings and reviews on the search engine.

Established in 2014 by Nigel Apperley, TRUSTist has more than 500 clients ranging from accountants and hotels to solicitors and restaurants, including Helston Garages, Bradleys Estate Agents, tastecard and a large number of national and international franchise organisations.

Ovenu is a franchise network made up of more than 100 businesses owned by men and women working throughout the UK.

The Ovenu valeting process involves dismantling key components of an oven such as the door, interior panels, fan and shelves and placing them into design-registered tank equipment, which uses safe, non-caustic products to clean the oven parts. The whole process takes around three to four hours and leaves the oven, hob and exterior in immaculate condition.

Rik Hellewell, Managing Director and Founder of Ovenu, said: “In the ever-changing digital world, having an online presence for any business – whether a franchise, SME or multinational – is crucial. The Ovenu brand has grown to become the leading franchise of its kind in the UK, so it is important that the efforts and excellent customer service delivered by our franchisees day in, day out, is readily available for consumers to see.

“The partnership with TRUSTist has further enhanced our standing as one of the top oven valeting firms on the market, and hopefully we can build on this positivity with further excellent reviews.”

Nigel Apperley, Chief Executive of TRUSTist, said: “TRUSTist is more than just a review-based service. Working with companies such as Ovenu, we are able to monitor and amalgamate reviews from across a number of different websites and social media streams, while improving clients’ search engine optimisation and standing on the likes of Google.

“It is exciting to work with Ovenu and its network of franchisees, as we continue to develop business leads and generate sales for them, along with a host of other businesses operating across a range of sectors.”