A proper strategic plan helps company set a 3-year target to double its revenue

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COMPANY PROFILE

A software development company.

CHALLENGES

The company’s president had communication challenges with the CEO and Vice Presidents. Also, the company’s revenue was not forecasted; they had no stated company values, purpose, vision, mission, or key performance indicators (KPIs) to steer the business. Lastly, they lacked a strategic plan to determine who they were as a business and where they were going.

SOLUTIONS

We first conducted a behavioral assessment with the President for him to learn about behavioral and communication styles. This helped him to communicate with his leadership team more effectively. We followed up with a coaching session called “Know thy Business.” The session allowed the President to establish KPIs, which enabled him, for the first time, to steer his business results. The results of these first meetings were significant. The President gained confidence in his ability to lead the company. They could now predict that they had the right amount of work for the resources in the company and could forecast its revenue. These changes occurred in 3 months.

RESULTS

As a result of our work together, the company’s projected revenue this year is 50% higher than the actual revenue from last year. The company has conducted initial strategic planning and has set a 3-year target to double its 2022 revenue. Values, purpose, vision, and mission have been defined. The company is now using the FocalPoint Focus strategic planning app to help them deploy and manage its strategic plan.

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