Owning your own DropShipping business is one thing, but how do you convince customers to shop with you? Continuing our Beginners Guide series, the experts at Armaan Resales delve into how you can drive customers to your DropShipping store.
In 2022, creating a consumer-facing brand has never been easier with all the tools at your disposal. Utilising those tools is a foundational step for your DropShipping business and is the first step of marketing your products.
What is a brand, and where do I begin?
The magic of ecommerce is you don’t need to reinvent the wheel to create a relationship with your customers. To put it simply, your brand is your identity. Think of brands like Gucci, Rolls Royce, or Channel – they often evoke a sense of luxury and sophistication. They’ve constructed reputable brands through their name, iconography, and products.
With that in mind, a good place with your store to start things off is a name!
What’s in a name?
Ideally, you have an idea of the products you’ll be selling or the sector you want to go after. In some instances, this can influence your choice of name. For example, if you’re selling bedding and cushions, you might choose a name representative of that, like Homesense. Alternatively, your business name can be unique, like Dunelm or Zara.
When choosing a name, an ideal criterion to keep in mind should be actively checking if its domain is available. As an ecommerce store looking to establish an online presence, you need to own your identity through a domain, social network accounts and website name. This immediately instils a semblance of security, credibility and brand recognition with potential customers.
Need a hand with your brand?
If you find yourself staring at a blank page, not knowing where to start with a name or brand, there are plenty of tools at your disposal. To help frame your DropShipping store’s identity, you are only ever a Google search away from professional services. Fiverr, PeoplePerHour, Upwork – these are a few examples of great places you can find creative freelancers to help design a name, logo or even website for a range of prices and quality.
On the other hand, there are plenty of name generators that give you a host of item-related branding. Those services include Namelix, Oberlo or Shopify’s business name generators. Simply input what you’re selling, and you’ll be given 100s of options.
Speaking of Shopify, this platform provides unparalleled personalisation for those looking to create a digital store.
Shopify
Shopify enables you to tailor your online store to your target market fully, and they also provide you with multiple tools to flex your creative side. Like the previously mentioned name generator, Hatchful is a free service Spotify offers for logo creation. Using some of your products and buzzwords and making some style choices, Hatchful will provide you with plenty of logos to pick from. These logos are fit for purpose right off the bat and can be used on your social media accounts.
The customisation runs a lot deeper than these free tools if you have a decent skillset with CSS and HTML, with Shopify allowing you to code your storefront to your liking with a variety of templates to help.
Suppose you’re not fussed about building a brand. In that case, Amazon has a worldwide reputation as one of the biggest online eCommerce markets – and your DropShipping business can benefit from selling under its branding. When using the Amazon Seller option, everything carries Amazon’s branding. Whilst you can add your business logo, opportunities for further personalisation are limited.
Homework helps
While you may not have a ready-made customer base, you can don’t have to go in blind when adapting your brand. There are varying levels of research you can tap into when mocking up your DropShipping store, ranging from a simple browse on Instagram and Twitter to see what your potential customers look and sound like to more intensive consumer personas. As with any business, the more effort you put in, the more likely you will be rewarded for your diligence.
Of course, that isn’t to suggest you can’t work smarter and save some time. This is where Armaan Resales can be the partner you need for efficiently creating a market-ready DropShipping brand.
Armaan Resales’ DropShipping experts are ready to help you. Contact us today!
