Itzhome, a tech-powered home services platform backed by the 45-year legacy of Poppies Cleaning, is launching Master Franchise opportunities in Australia. Following a successful UK pilot and franchise launch in April 2025, Itzhome is now seeking experienced investors to lead its expansion across an estimated 120 territories nationwide.
A Trusted Model Built for Scale
Itzhome combines app-based convenience with proven domestic service delivery, allowing homeowners to connect with trusted providers. The franchise model, refined through Poppies’ decades of experience, demonstrated strong demand and operational efficiency during its 2024–2025 pilot.
With Poppies’ successful UK model as a blueprint, Itzhome is now scaling across the UK and into international markets including Australia, Canada, New Zealand, and Ireland.
Why Australia?
Australia’s demand for reliable, on-demand home services is growing rapidly. Consumers increasingly seek digital solutions for domestic tasks, creating ideal conditions for Itzhome’s tech-enabled model.
Key Market Stats (ABS, 2020):
- Total households: 9.96 million
- Target households (Top 3 income quartiles): 5.98 million (~60%)
- 3rd Quartile ($60k–$88k): 1.99 million
- 4th Quartile ($88k–$116k): 1.99 million
- 5th Quartile (Above $116k): 1.99 million
Following the UK strategy of 50,000 households per territory, Itzhome estimates 120 profitable territories in Australia—mirroring the UK’s 252 territories for a larger population of 68 million.
Master Franchise Opportunity
The Australian Master Franchisee will receive:
- Exclusive Rights: Full control to sell and manage 120 territories
- Territory Sales Revenue: AUD $28,500 per territory; potential AUD $3.42 million total
- Ongoing Royalties: 10% of gross revenue per franchise
- Avg. franchise revenue: AUD $300,000
- Royalty per franchise: AUD $30,000/year
- Full network potential: AUD $3.6 million/year
Full Training & Support
Master Franchisees will be backed by Itzhome’s head office, with:
- Franchisee training and onboarding
- National and local marketing support
- Comprehensive app training and tech support
- Operational guidance and performance tracking tools
Global Growth Ahead
“With the growing demand for tech-enabled home services, Australia is a perfect fit for our next phase,” said Chris Wootton, Director of Itzhome. “We’re looking for a committed Master Franchisee to bring our proven model to life across Australia.”
Opportunities are also open in New Zealand, Canada, Ireland, and additional global markets.