One of the key reasons for choosing a franchise is the support that a franchisor offers their franchisees. This has never been more tested than in these recent months.
Franchisors helping franchisees to lockdown properly, support them to know how to manage and furlough staff, protect customers and also shift through the government support of loans and grants to secure the current and future revenues of the business.
Now as many sectors open, it is useful to take a look at one sector and how they are planning for an opening date again. The health and wellness sector is one of the areas which is still waiting for the go ahead to reopen.
So these are some examples of how The Massage Company are working with their franchise network. These are messages they are sending out to the general public and their customers, as well as an internal video which is being sent to staff members.
All done not only for their own massage centre, but for their franchisees and their franchisees teams as well.
Message to customers…
The Massage Company. Keeping you informed – our plan, our promise:
- This week we will be sending out our mid-June update to all members, as we wait for the next stage of the Government guidance.
- Once we have a green light to open (which our industry does not yet have), we will immediately be sending out a short survey to all our members, and also those with gift vouchers, to bring you on this journey with us, and find out your opinions about any decisions we will make to keep our centres, our team, and you, our customers, safe and healthy during massage therapy.
- Following this, we can then reopen our booking systems step by step. We will do this right, and not in a rush. We want to be fair, safe, and professional as you would expect.
- We want to be able to answer your questions as they are asked, so will have our team ready on the phones once the booking window opens.
- Our team will be receiving even more training from us prior to opening, and once they are allowed to return to work. We will use video to share this with you all, and what you will find when you come to see us again.
- All gift vouchers are extended automatically to the 31st December.
- Our Facebook page, and our website will be updated with all new news, and we will use emails and SMS messages to help us assist you. Beyond this, we will be contacting some members by telephone to ensure your membership is setup the way you want it for the months ahead.
- We will take you all on the journey with us!
- We really do look forward to reopening – it’s been a long time!
Messages to The Massage Company Staff including those of the franchisees
For all The Massage Company staff – front of house and therapists a message from one of the founders – Charlie Thompson
Communication across the business is way The Massage Company work, so keeping everyone informed and included.
If you’d like to discover more about running your own business in the wellness sector with the support of a professional and committed franchisor like The Massage Company, then do get in touch.
