Auntie Anne's Franchise

Auntie Anne’s is the world’s largest soft pretzel franchise, with 2,000+ stores in 25+ countries — and one of the fastest-growing franchise opportunities in the UK & Ireland. Known for our hand-rolled, freshly baked pretzels, we’ve become a must-visit treat in shopping centres, outlets and travel hubs across the country.

In 2025, we saw record-breaking growth, with store sales up 18% and 7 new store openings across the UK & Ireland. This year, we proudly celebrated the opening of our 47th store, with a clear roadmap to 55 stores by the end of 2026 and 100 stores by 2030

Our franchisees benefit from:

• Award-winning marketing – winners of Best Marketing Campaign 2024 (QSR Media UK Redcat Awards) and finalists at the British Franchise Association Awards.
• Proven formats – kiosks, in-line stores and innovative container units designed for high-traffic locations.
• Comprehensive support – from training and operations to national campaigns and local marketing.
• Global strength with local expertise – backed by GoTo Foods, one of the world’s leading food service groups.

Auntie Anne’s is a retail brand built for high-footfall locations, offering strong returns from iconic, craveable products. 

If you’re ambitious, business-minded and ready to invest in a trusted global brand with momentum, Auntie Anne’s offers a franchise opportunity built for growth.